Author: Luiz Moutinho
Publisher: de Gruyter
ISBN: 9783110708431
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Author: Luiz Moutinho
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110708574
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Author: Moran Cerf
Publisher: MIT Press
ISBN: 0262036592
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
Author: Kenneth Revett
Publisher: John Wiley & Sons
ISBN: 0470997931
Category : Computers
Languages : en
Pages : 250
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Book Description
With the advent of the internet as a medium for performing business transactions, the need for a secure communication channel has never been more paramount. The study of behavioral biometrics - the verification and/or identification of individuals based on the way they provide information to an authentication system - originated from the need for a small footprint, versatile alternative to expensive hardware-based, or physiological, biometrics. As an emerging alternative to these traditional and more well-known physiological biometrics such as fingerprinting or iris scans, behavorial biometrics can offer state-of-the-art solutions to identity management requirements as either a stand-alone system or part of a multi-biometric security system. Whilst there are many existing texts that focus on physiological biometrics or algorithmic approaches deployed in biometrics, Behavioral Biometrics addresses a gap in the existing literature for a text that is solely dedicated to the topic of behavioral biometrics. The author presents a thorough analysis of the latest research into well-known techniques such as signature verification and voice recognition, as well more recently developed and ground-breaking techniques including keyboard/ mouse dynamics, gait analysis, odour analysis and salinity testing, which are ever increasing in reliability; discusses exciting future trends that focus on the brain-computer interface using EEG technology and may one day enable human-machine interaction via brainwave patterns; describes the central applications for the technology within e-commerce and related industries, and provides a number of comprehensive case studies of major implementations that provide the user with a strong sense of the approaches employed in the various subdomains of behavioral biometrics. provides a comprehensive glossary of terms as well as a rich set of references and websites that enable the reader to explore and augment topics as required. Behavioral Biometrics will appeal to graduate and postgraduate students, as well as researchers wishing to explore this fascinating research topic, in areas of biometrics and computer science including classification algorithms, pattern recognition, artificial intelligence & security and digital forensics. In addition, it will serve as a reference for system integrators, CIOs, and related professionals who are charged with implementing security features at their organization.
Author: Itzhak Fried
Publisher: MIT Press
ISBN: 0262324008
Category : Science
Languages : en
Pages : 391
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Book Description
Foundational studies of the activities of spiking neurons in the awake and behaving human brain and the insights they yield into cognitive and clinical phenomena. In the last decade, the synergistic interaction of neurosurgeons, engineers, and neuroscientists, combined with new technologies, has enabled scientists to study the awake, behaving human brain directly. These developments allow cognitive processes to be characterized at unprecedented resolution: single neuron activity. Direct observation of the human brain has already led to major insights into such aspects of brain function as perception, language, sleep, learning, memory, action, imagery, volition, and consciousness. In this volume, experts document the successes, challenges, and opportunity in an emerging field. The book presents methodological tutorials, with chapters on such topics as the surgical implantation of electrodes and data analysis techniques; describes novel insights into cognitive functions including memory, decision making, and visual imagery; and discusses insights into diseases such as epilepsy and movement disorders gained from examining single neuron activity. Finally, contributors consider future challenges, questions that are ripe for investigation, and exciting avenues for translational efforts. Contributors Ralph Adolphs, William S. Anderson, Arjun K. Bansal, Eric J. Behnke, Moran Cerf, Jonathan O. Dostrovsky, Emad N. Eskandar, Tony A. Fields, Itzhak Fried, Hagar Gelbard-Sagiv, C. Rory Goodwin, Clement Hamani, Chris Heller, Mojgan Hodaie, Matthew Howard III, William D. Hutchison, Matias Ison, Hiroto Kawasaki, Christof Koch, Rüdiger Köhling, Gabriel Kreiman, Michel Le Van Quyen, Frederick A. Lenz, Andres M. Lozano, Adam N. Mamelak, Clarissa Martinez-Rubio, Florian Mormann, Yuval Nir, George Ojemann, Shaun R. Patel, Sanjay Patra, Linda Philpott, Rodrigo Quian Quiroga, Ian Ross, Ueli Rutishauser, Andreas Schulze-Bonhage, Erin M. Schuman, Demetrio Sierra-Mercado, Richard J. Staba, Nanthia Suthana, William Sutherling, Travis S. Tierney, Giulio Tononi, Oana Tudusciuc, Charles L. Wilson
Author: Leon Zurawicki
Publisher: Springer Science & Business Media
ISBN: 3540778292
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Author: Partha Pratim Sarangi
Publisher: Academic Press
ISBN: 0323903398
Category : Computers
Languages : en
Pages : 266
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Book Description
Machine Learning for Biometrics: Concepts, Algorithms and Applications highlights the fundamental concepts of machine learning, processing and analyzing data from biometrics and provides a review of intelligent and cognitive learning tools which can be adopted in this direction. Each chapter of the volume is supported by real-life case studies, illustrative examples and video demonstrations. The book elucidates various biometric concepts, algorithms and applications with machine intelligence solutions, providing guidance on best practices for new technologies such as e-health solutions, Data science, Cloud computing, and Internet of Things, etc. In each section, different machine learning concepts and algorithms are used, such as different object detection techniques, image enhancement techniques, both global and local feature extraction techniques, and classifiers those are commonly used data science techniques. These biometrics techniques can be used as tools in Cloud computing, Mobile computing, IOT based applications, and e-health care systems for secure login, device access control, personal recognition and surveillance. - Covers different machine intelligence concepts, algorithms and applications in the field of cybersecurity, e-health monitoring, secure cloud computing and secure IOT based operations - Explores advanced approaches to improve recognition performance of biometric systems with the use of recent machine intelligence techniques - Introduces detection or segmentation techniques to detect biometric characteristics from the background in the input sample
Author: Sumesh Dadwal
Publisher: Emerald Group Publishing
ISBN: 1835490018
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Author: Anil K. Jain
Publisher: Springer Science & Business Media
ISBN: 0387773266
Category : Computers
Languages : en
Pages : 326
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Book Description
Biometric recognition, or simply biometrics, is the science of establishing the identity of a person based on physical or behavioral attributes. It is a rapidly evolving field with applications ranging from securely accessing one’s computer to gaining entry into a country. While the deployment of large-scale biometric systems in both commercial and government applications has increased the public awareness of this technology, "Introduction to Biometrics" is the first textbook to introduce the fundamentals of Biometrics to undergraduate/graduate students. The three commonly used modalities in the biometrics field, namely, fingerprint, face, and iris are covered in detail in this book. Few other modalities like hand geometry, ear, and gait are also discussed briefly along with advanced topics such as multibiometric systems and security of biometric systems. Exercises for each chapter will be available on the book website to help students gain a better understanding of the topics and obtain practical experience in designing computer programs for biometric applications. These can be found at: http://www.csee.wvu.edu/~ross/BiometricsTextBook/. Designed for undergraduate and graduate students in computer science and electrical engineering, "Introduction to Biometrics" is also suitable for researchers and biometric and computer security professionals.
Author: John R. Vacca
Publisher: Elsevier
ISBN: 0080488390
Category : Technology & Engineering
Languages : en
Pages : 655
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Book Description
Biometric Technologies and Verification Systems is organized into nine parts composed of 30 chapters, including an extensive glossary of biometric terms and acronyms. It discusses the current state-of-the-art in biometric verification/authentication, identification and system design principles. It also provides a step-by-step discussion of how biometrics works; how biometric data in human beings can be collected and analyzed in a number of ways; how biometrics are currently being used as a method of personal identification in which people are recognized by their own unique corporal or behavioral characteristics; and how to create detailed menus for designing a biometric verification system. Only biometrics verification/authentication is based on the identification of an intrinsic part of a human being. Tokens, such as smart cards, magnetic stripe cards, and physical keys can be lost, stolen, or duplicated. Passwords can be forgotten, shared, or unintentionally observed by a third party. Forgotten passwords and lost "smart cards" are a nuisance for users and an expensive time-waster for system administrators. Biometric security solutions offer some unique advantages for identifying and verifying/ authenticating human beings over more traditional security methods. This book will serve to identify the various security applications biometrics can play a highly secure and specific role in.* Contains elements such as Sidebars, Tips, Notes and URL links* Heavily illustrated with over 150 illustrations, screen captures, and photographs* Details the various biometric technologies and how they work while providing a discussion of the economics, privacy issues and challenges of implementing biometric security solutions
