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Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
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Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
Get Book Here
Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Charles Seife
Publisher: Souvenir Press
ISBN: 1782837329
Category : Mathematics
Languages : en
Pages : 268
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Book Description
A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.
Author: Adrian Marino
Publisher: SUNY Press
ISBN: 9780791428931
Category : Literary Criticism
Languages : en
Pages : 354
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Book Description
A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.
Author: Kathleen Weidner Zoehfeld
Publisher: Astra Publishing House
ISBN: 1635923956
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Larry Tye
Publisher: Picador
ISBN: 146681876X
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author: Louis H. Sullivan
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 328
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Book Description
The early creative years of pioneer American architect and theorist called the 'father of the skyscraper.' Projects, insights, evaluations. Essential for an understanding of early modern American architecture.
Author: Stefan Müller-Doohm
Publisher: John Wiley & Sons
ISBN: 0745694640
Category : Biography & Autobiography
Languages : en
Pages : 828
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Book Description
'Even the biographical individual is a social category', wrote Adorno. ‘It can only be defined in a living context together with others.’ In this major new biography, Stefan Müller-Doohm turns this maxim back on Adorno himself and provides a rich and comprehensive account of the life and work of one of the most brilliant minds of the twentieth century. This authoritative biography ranges across the whole of Adorno's life and career, from his childhood and student years to his years in emigration in the United States and his return to postwar Germany. At the same time, Muller-Doohm examines the full range of Adorno's writings on philosophy, sociology, literary theory, music theory and cultural criticism. Drawing on an array of sources from Adorno's personal correspondence with Horkheimer, Benjamin, Berg, Marcuse, Kracauer and Mann to interviews, notes and both published and unpublished writings, Muller-Doohm situates Adorno's contributions in the context of his times and provides a rich and balanced appraisal of his significance in the 20th Century as a whole. Müller-Doohm's clear prose succeeds in making accessible some of the most complex areas of Adorno's thought. This outstanding biography will be the standard work on Adorno for years to come.
Author: Irving Kristol
Publisher: Simon and Schuster
ISBN: 0028740211
Category : Political Science
Languages : en
Pages : 518
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Book Description
Here are the best of Kristol's now famous essays on society, religion, morals, culture, literature, education, and on the values issues which have come to define the neoconservative critique of contemporary life. These essays display the provocative ideas and style that have caused Irving Kristol to be justly regarded as the "godfather" of the conservative movement.
Author: Shantaram Balwant Mujumdar
Publisher: MacMillan India
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 338
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Book Description
During the last three decades, which saw the world move into a new millennium, the term symbiosis has effortlessly moved from the hallowed preserves of the natural scientists into the joyous world of aspiring fresh-faced youngsters. To eager-eyed young
