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Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: Michael J. Birkner
Publisher: Rutgers University Press
ISBN: 0813562457
Category : History
Languages : en
Pages : 441
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Book Description
Rogues, aristocrats, and a future U.S. president. These and other governors are portrayed in this revised and updated edition of the classic reference work on the chief executives of New Jersey. Editors Michael J. Birkner, Donald Linky, and Peter Mickulas present new essays on the governors of the last three decades—Brendan T. Byrne, Thomas Kean, James Florio, Christine Todd Whitman, Donald DiFrancesco, James McGreevey, Richard Codey, and Jon Corzine. The essays included in the original edition are amended, edited, and corrected as necessary in light of new and relevant scholarship. The authors of each governor’s life story represent a roster of such notable scholars as Larry Gerlach, Stanley Katz, Arthur Link, and Clement Price, as well as many other experts on New Jersey history and politics. As a result, this revised edition is a thorough and current reference work on the New Jersey governorship—one of the strongest in the nation. Also of Interest: New Jersey Politics and Government The Suburbs Come of Age Fourth Edition Barbara G. Salmore with Stephen A. Salmore 978-0-8135-6139-4 paper $34.95 A volume in the Rivergate Regionals Collection Me, Governor? My Life in the Rough-and-Tumble World of New Jersey Politics Richard J. Codey 978-0-8135-5045-9 cloth $24.95 The Life and Times of Richard J. Hughes The Politics of Civility John B. Wefing 978-0-8135-4641-4 cloth $32.50 Governor Tom Kean From the New Jersey Statehouse to the 911 Commission Alvin S. Felzenberg 978-0-8135-3799-3 cloth $29.95
Author: Lytton Strachey
Publisher: Mariner Books
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 314
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Book Description
"Contains thirty-five sketches about Voltaire, Frederick the Great, Rousseau, Gibbon, Walpole, Boswell, Carlyle, Sarah Bernhardt, and a number of delightful eccentrics, including Lady Hester Stanhope."--Back cover
Author: Joseph Epstein
Publisher:
ISBN: 9781604190687
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
Who is the greatest living essayist writing in English? Unquestionably Joseph Epstein. Epstein is penetrating. He is witty. He has a magic touch with words, that hard to define but immediately recognizable quality called style. Above all, he is impossible to put down. How easy it is today to forget the simple delight of reading for no intended purpose. Each of the 39 pieces in this book is a pure pleasure to read.
Author: Tracy Chevalier
Publisher: Routledge
ISBN: 1135314101
Category : Reference
Languages : en
Pages : 1032
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Book Description
This groundbreaking new source of international scope defines the essay as nonfictional prose texts of between one and 50 pages in length. The more than 500 entries by 275 contributors include entries on nationalities, various categories of essays such as generic (such as sermons, aphorisms), individual major works, notable writers, and periodicals that created a market for essays, and particularly famous or significant essays. The preface details the historical development of the essay, and the alphabetically arranged entries usually include biographical sketch, nationality, era, selected writings list, additional readings, and anthologies
Author: Jesse G. Swan
Publisher: Rowman & Littlefield
ISBN: 161148541X
Category : Literary Criticism
Languages : en
Pages : 292
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Book Description
Central to all post-Renaissance scholarship, textual studies continues to evolve, both in its techniques and methods as well as in the illumination it affords all other areas of modern knowledge. The life of our fellow human beings, and how we know and tell lives, is one such area of modern knowledge that is foundationally affected by theories and practices of textual creation, transmission, and apprehension. This collection of new essays and studies by internationally acclaimed scholars, along with a select few who are less acclaimed but of distinct promise, provides a view into the contemporary state of scholarship in textual and biographical studies. The collection also means to be of especial interest to scholars of the British eighteenth century, by concentrating its evidence and argument on topics and subjects important to contemporary eighteenth-century studies. The volume is inspired by the extensive contributions to the fields by the late O M Brack, Jr.
Author: Mountstuart E. Grant Duff
Publisher: Wentworth Press
ISBN: 9780530293356
Category : History
Languages : en
Pages : 262
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: R. J. M. Blackett
Publisher:
ISBN: 9780807112816
Category : Abolitionists
Languages : en
Pages : 417
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Book Description
Author: William H. Epstein
Publisher: Purdue University Press
ISBN: 9781557530189
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
Stanley Fish opens the collection with a persuasive argument for the role of intention and biography. Michael McKeon, Gordon Turnbull, and Jerome Christensen are concerned with the late eighteenth--and early nineteenth-century English cultural discourse that gave rise to the nearly simultaneous emergence of literary biography, Romantic sensibility, and reflexive human consciousness. The essays by Alison Booth, Cheryl Walker, and Sharon O'Brien reveal that the recognition or lack thereof the biographical subject has received and remains both a problem and an opportunity for women writers and readers. The essays by Valerie Ross, Rob Wilson, Steven Weiland, and William Epstein pursue the question of difference and cultural reification in the theory and practice of a specifically American biography and biographical criticism.
Author: Robert P. Watson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 494
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Book Description
Designed as a companion to Salem's American Presidents this volume contains 46 comprehensive essays on every First Lady through Laura Bush. Articles are between 5 and 12 pages in length and arranged in chronological order by administration.
