Author: Sterling McKinley
Publisher:
ISBN: 9780578643588
Category :
Languages : en
Pages :
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Book Description
Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether you are a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition. This book is written as an introduction to a new era of branding that Sterling calls "Binge Worthy Branding." Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.What do Amazon, Netflix, and Starbucks have in common? Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucks's mobile app rewards you for purchases and encourages repeat store visits. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.
Author: Kareem Mostafa
Publisher:
ISBN: 9781089341161
Category :
Languages : en
Pages : 236
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Book Description
For B2B tech marketers and business owners stuck in a rut: It's never been more important to create content, yet never been harder to stand out. Blogs, podcasts, videos, and tweets we create in silos no longer cut it. The bar gets higher every month. Besides, with all the other things to do as a business owner or marketer - who's got the time to properly create content? It's time you took a little break. While many brands wrestle on in the content rat race, an unlikely bunch of brands, small and large, did what little thought to do; they designed their own racecourse. By creating their own "TV-like" original series shows, and repurposing each episode into tons of micro-content pieces, their target audiences came to them. They stood out from the competition, had more fun, systemised revenue-creation, and spent their time selecting rather than chasing leads. Best of all, they worked leaner - not harder.In this book you will learn how to: * stand out by thinking the opposite of other brands* create an original series for your brand that's binge-worthy* turn each episode into a month's worth of content - across video, audio, written, and image.You will also learn how to: * effortlessly grow targeted, organic distribution across social* clearly demonstrate dollar-value per content piece created* shorten sales cycles while growing thought leadership Featuring examples from: Hubspot, Drift, Wistia, Spotify, MailChimp, and more
Author: Minh Lê
Publisher: Disney-Hyperion
ISBN: 9781484721735
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
When our young hero settles in to read, the last thing he wants is for some noisy animals to ruin the ending of the story. But ruin it they do. And as it turns out, the boy is quickly approaching a surprise ending of his own! Maybe he should have listened to the animals after all. . . . This silly, timeless picturebook with a clever meta twist introduces debut author Minh Lê's witty text and Isabel Roxas's eye-catching illustrations.
Author: Ashiish V Patil
Publisher: Bigfoot Publications
ISBN: 8197034753
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!
Author: Jack Pemberton
Publisher: eBookIt.com
ISBN: 1456641549
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.
Author: Tyler Oakley
Publisher: Simon and Schuster
ISBN: 1501117718
Category : Humor
Languages : en
Pages : 311
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Book Description
Pop-culture phenomenon, social rights advocate, and the most prominent LGBTQ+ voice on YouTube, Tyler Oakley brings you Binge, his New York Times bestselling collection of witty, personal, and hilarious essays. For someone who made a career out of over-sharing on the Internet, Tyler has a shocking number of personal mishaps and shenanigans to reveal in his first book: experiencing a legitimate rage blackout in a Cheesecake Factory; negotiating a tense standoff with a White House official; crashing a car in front of his entire high school, in an Arby’s uniform; projectile vomiting while bartering with a grandmother; and so much more. In Binge, Tyler delivers his best untold, hilariously side-splitting moments with the trademark flair that made him a star.
Author: Sarah Statz Cords
Publisher:
ISBN: 9780960048700
Category : Historical television programs
Languages : en
Pages : 288
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Book Description
"Isn't Downton Abbey better when you watch it with a friend? This book is every Anglophile's companion guide to the best British television to watch right now. No more wandering through your streaming services and guessing about which UK series you'd like best. In this guide you'll find information on more than 100 of your soon-to-be-favorite programs, including: how long it will take you to bingewatch each one, your favorite Brit actors and creators and their noteworthy performances, commentary on related shows that you might also enjoy, [and] must-know trivia. You'll also find insights from across the pond as co-authors Sarah Cords (the Yank) and Jackie Bailey (the Brit), chat over subjects of vital importance, like why British series are so much shorter than their American counterparts, what kind of sports are shown on British TV, and why there seem to be fewer guns in British programs (among many other topics). British TV is the best TV--and it's even better when you watch it with friends. Join us, won't you?"--
Author: Robyn Carr
Publisher: MIRA
ISBN: 036970293X
Category : Fiction
Languages : en
Pages : 1148
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Book Description
Read these page-turners before devouring them on Netflix! This exclusive collection features fan-favorite stories that inspired the Netflix Original Series by #1 New York Times bestselling authors Robyn Carr and Sherryl Woods. Virgin RiverRecently widowed Melinda Monroe answers an ad for a midwife/nurse practitioner in the remote mountain town of Virgin River, but when she arrives, nothing is what she expected. Mel decides to leave town the following morning, but a tiny baby, abandoned on a front porch, changes her plans…and former marine Jack Sheridan cements them into place. Stealing HomeThere’s been nothing calm about Maddie Townsend’s life since her marriage broke up. But if Maddie is already a tad on edge with everything on her plate, it’s nothing compared to the chaos that ensues when she discovers that her son’s baseball coach has feelings for her—and that the whole town disapproves.
Author: Arienne Ferchaud
Publisher: Rowman & Littlefield
ISBN: 1793603294
Category : Social Science
Languages : en
Pages : 105
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Book Description
Binge and Bingeability: The Antecedents and Consequences of Binge Watching Behavior examines how the television industry has transformed over time to create the circumstances in which binge watching as a mass behavior can emerge, and what role audiences have played in the rising prevalence of this behavior. Arienne Ferchaud, recognizing that this behavior did not spring, fully formed, from streaming services, ties cultural approaches to binge watching with media psychology-oriented theories, including the concept of “bingeability”—the likelihood that a specific sow will be binge watched—alongside the psychological impacts binge watching may have on viewers over time. Scholars of media studies, television studies, sociology, cultural studies, and psychology will find this book particularly useful.
Author: Dain Walker
Publisher: John Wiley & Sons
ISBN: 1394221118
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.
