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Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Publisher Fact Sheet A new title in the BigShots series. The story behind one of the world's most famous computer brands.
Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Publisher Fact Sheet A new title in the BigShots series. The story behind one of the world's most famous computer brands.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1190
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Book Description
Author: Bill Novelli
Publisher: JHU Press
ISBN: 1421440431
Category : Biography & Autobiography
Languages : en
Pages : 389
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Book Description
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Author: Raymond Chandler
Publisher: DigiCat
ISBN:
Category : Fiction
Languages : en
Pages : 196
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Book Description
DigiCat Publishing presents to you this special edition of "The Big Sleep" by Raymond Chandler. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: S. E. Lund
Publisher: S. E. Lund
ISBN: 1988265851
Category : Fiction
Languages : en
Pages : 735
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Book Description
Mr. Big Shot becomes Mr. Big Love and then Mr. Big Daddy in the Mr. Big Shot Collection. Luke and Alexa meet in the strangest of accidental circumstances, then fall in love and fight for their happy ever after against vengeful exes and meddling families. The collection includes the first 3 books in the series.
Author: S. E. Lund
Publisher: S. E. Lund
ISBN: 1990518222
Category : Fiction
Languages : en
Pages : 889
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Book Description
The Mr. Big Shot Complete Collection includes all four books in the Mr. Big Series of new adult billionaire romance novels by USA Today bestselling author, S. E. Lund. From Mr. Big Shot: It all started so innocently, but sometimes the biggest moments in your life start with the smallest events… The email dropped into my mailbox about nine thirty on Tuesday night. I opened it, surprised to see that the email had been sent to a mailbox and email address I hadn't used for ages. To:
[email protected] Reply-To:
[email protected] Re: Emergency Hey, is this Sexy Lexi? I got your email from John. I have a 9-1-1, and need your services. Big family dinner on Saturday at the ballroom, Cipriani Wall Street, and will be surrounded by family and business associates. John said you were really high class and brainy. In other words, not your usual escort. If you're available, wear something amazing but conservative. John showed me the menu. I'll take a standard date with no add-ons. The usual conditions apply. Cheers, MBS "Oh, my God…" "What?" Candace, my BFF, my partner in crime and the one person who could talk me into almost anything, glanced over my shoulder and read the email on the screen. "He thinks you're and escort and wants you to attend a family dinner? What kind of jerk invites an escort to a family dinner?" "A big one." I chewed a nail and considered. "Should I write him back?" She smiled, an evil gleam in her eyes. How many times had the girl got me in trouble? Luckily, I emerged from my teenage years alive, relatively unscathed, and without a criminal record, but only just barely. So, I should have known to trust my own gut. But I didn't… Now, I have to give the performance of my life and play an escort to one of Manhattan's hottest young billionaires so I can tell the story to my girlfriends at brunch on Sunday. When the performance starts to feel too real, will I get out with my heart intact? Will I want to?
Author:
Publisher:
ISBN:
Category : Materia medica
Languages : en
Pages : 1478
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Book Description
Author: Hugh Taylor
Publisher: John Wiley & Sons
ISBN: 047004327X
Category : Computers
Languages : en
Pages : 313
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Book Description
The Sarbanes-Oxley Act (SOX) was passed in 2002 in response to a series of high-profile corporate scandals and requires that public companies implement internal controls over financial reporting, operations, and assets; these controls depend heavily on installing or improving information technology and business methods Written by one of the most visible personalities on the tech-biz side of the SOX discussion, this highly readable, engaging book provides a clear road map for integrating SOX compliance into the fabric of everyday IT infrastructure and business practice Shows the reader how to leverage and use service-oriented architecture (SOA), a set of technologies that enables interoperation of heterogeneous computer systems, to achieve the level of internal controls over IT that SOX mandates
Author: Alice Feeney
Publisher: Flatiron Books
ISBN: 1250144833
Category : Fiction
Languages : en
Pages : 272
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Book Description
ALICE FEENEYS NEW YORK TIMES AND INTERNATIONAL BESTSELLER “Boldly plotted, tightly knotted—a provocative true-or-false thriller that deepens and darkens to its ink-black finale. Marvelous.” —AJ Finn, author of The Woman in the Window My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Author: Anita Elberse
Publisher: Henry Holt and Company
ISBN: 142994532X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
