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Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
Author: David Stauffer
Publisher: Capstone
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Publisher Fact Sheet A new title in the BigShots series. The story behind one of the world's most famous computer brands.
Author: Rebecca Saunders
Publisher: Capstone Publishing
ISBN:
Category : Ansatte
Languages : en
Pages : 228
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Book Description
Dell is the most successful computer comapny in the world leading the way in growth and profitability. Founded in 1984 by Michael Dell, the company dominates the direct selling of business and personal computers. Dell builds computers to order, at prices retailers can rarely match. In Business the Dell Way, Rebecca Saunders examines this remarkable success story and draws out the universal lesson any business can learn. Dell began with a brilliant business model – creating mass–customized computers and selling them direct to consumers. But this was not enough. The model has been supported by management excellence, the relentless pursuit of improvement and a constant flow of ideas and input from customers. In recent years Dell has maintained its market–leading position by positioning itself at the heart of the internet revolution. Business the Dell Way reveals how any manager, entrepreneur or investor can learn from the Dell story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.
Author: Shu Shin Luh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Sony's name is synonymous with excellent quality and revolutionary innovation, yet little is known about the corporation itself. This book explores how the company is able to stay ahead of the competition by expanding into areas outside its boundaries of successes, such as banking, movie and music making, and real estate.
Author: Paul Martin Lester
Publisher: Cengage Learning
ISBN:
Category : Art
Languages : en
Pages : 444
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Book Description
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
Author: Jack Lule
Publisher: Rowman & Littlefield
ISBN: 0742568369
Category : Political Science
Languages : en
Pages : 189
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Book Description
The global village, however, is not the blissful utopia that McLuhan predicted.
Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
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Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Author: Steve Case
Publisher: Simon and Schuster
ISBN: 1501132598
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food-and in the process change the way we live our daily lives.
Author: Courtland L. Bov·Œe
Publisher:
ISBN: 9780131414402
Category : Business
Languages : en
Pages : 668
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 564
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Book Description
