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Author: Katherine Behar
Publisher: punctum books
ISBN: 0692652833
Category : Social Science
Languages : en
Pages : 72
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Book Description
"I shall consider human actions and appetites just as if it were a question of lines, planes, and bodies." -Spinoza, in Ethics In her first inquiry toward decelerationist aesthetics, Katherine Behar explores the rise of two "big deal" contemporary phenomena, big data and obesity. In both, scale rearticulates the human as a diffuse informational pattern, causing important shifts in political form as well as aesthetic form. Bigness redraws relationships between the singular and the collective. Understood as informational patterns, collectives can be radically inclusive, even incorporating nonhumans. As a result, the political subject is slowly becoming a new object. This social and informational body belongs to no single individual, but is shared in solidarity with something "bigger than you." In decelerationist aesthetics, the aesthetic properties, proclivities, and performances of objects come to defy the accelerationist imperative to be nimbly individuated. Decelerationist aesthetics rejects atomistic, liberal, humanist subjects; this unit of self is too consonant with capitalist relations and functions. Instead, decelerationist aesthetics favors transhuman sociality embodied in particulate, mattered objects; the aesthetic form of such objects resists capitalist speed and immediacy by taking back and taking up space and time. In just this way, big data calls into question the conventions by which humans are defined as discrete entities, and individual scales of agency are made to form central binding pillars of social existence through which bodies are drawn into relations of power and pathos.
Author: Katherine Behar
Publisher: punctum books
ISBN: 0692652833
Category : Social Science
Languages : en
Pages : 72
Get Book Here
Book Description
"I shall consider human actions and appetites just as if it were a question of lines, planes, and bodies." -Spinoza, in Ethics In her first inquiry toward decelerationist aesthetics, Katherine Behar explores the rise of two "big deal" contemporary phenomena, big data and obesity. In both, scale rearticulates the human as a diffuse informational pattern, causing important shifts in political form as well as aesthetic form. Bigness redraws relationships between the singular and the collective. Understood as informational patterns, collectives can be radically inclusive, even incorporating nonhumans. As a result, the political subject is slowly becoming a new object. This social and informational body belongs to no single individual, but is shared in solidarity with something "bigger than you." In decelerationist aesthetics, the aesthetic properties, proclivities, and performances of objects come to defy the accelerationist imperative to be nimbly individuated. Decelerationist aesthetics rejects atomistic, liberal, humanist subjects; this unit of self is too consonant with capitalist relations and functions. Instead, decelerationist aesthetics favors transhuman sociality embodied in particulate, mattered objects; the aesthetic form of such objects resists capitalist speed and immediacy by taking back and taking up space and time. In just this way, big data calls into question the conventions by which humans are defined as discrete entities, and individual scales of agency are made to form central binding pillars of social existence through which bodies are drawn into relations of power and pathos.
Author: Viktor Mayer-Schönberger
Publisher: Houghton Mifflin Harcourt
ISBN: 0544002695
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.
Author: Eli Berman
Publisher: Princeton University Press
ISBN: 140089011X
Category : Political Science
Languages : en
Pages : 411
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Book Description
How a new understanding of warfare can help the military fight today’s conflicts more effectively The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods—yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians—and the information they might choose to provide—can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.
Author: Kord Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1449357490
Category : Computers
Languages : en
Pages : 80
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Book Description
What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices. Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders. Review your data-handling practices and examine whether they reflect core organizational values Express coherent and consistent positions on your organization’s use of big data Define tactical plans to close gaps between values and practices—and discover how to maintain alignment as conditions change over time Maintain a balance between the benefits of innovation and the risks of unintended consequences
Author: Bill Schmarzo
Publisher: John Wiley & Sons
ISBN: 1119238846
Category : Computers
Languages : en
Pages : 314
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Book Description
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
Author: Lisa Arthur
Publisher: John Wiley & Sons
ISBN: 1118733894
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Author: Stephen Few
Publisher:
ISBN: 9781938377105
Category : Computers
Languages : en
Pages : 0
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Book Description
Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.
Author: James Warren
Publisher: Simon and Schuster
ISBN: 1638351104
Category : Computers
Languages : en
Pages : 481
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Book Description
Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they're built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed. Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases. This book requires no previous exposure to large-scale data analysis or NoSQL tools. Familiarity with traditional databases is helpful. What's Inside Introduction to big data systems Real-time processing of web-scale data Tools like Hadoop, Cassandra, and Storm Extensions to traditional database skills About the Authors Nathan Marz is the creator of Apache Storm and the originator of the Lambda Architecture for big data systems. James Warren is an analytics architect with a background in machine learning and scientific computing. Table of Contents A new paradigm for Big Data PART 1 BATCH LAYER Data model for Big Data Data model for Big Data: Illustration Data storage on the batch layer Data storage on the batch layer: Illustration Batch layer Batch layer: Illustration An example batch layer: Architecture and algorithms An example batch layer: Implementation PART 2 SERVING LAYER Serving layer Serving layer: Illustration PART 3 SPEED LAYER Realtime views Realtime views: Illustration Queuing and stream processing Queuing and stream processing: Illustration Micro-batch stream processing Micro-batch stream processing: Illustration Lambda Architecture in depth
Author: Bill Schmarzo
Publisher: John Wiley & Sons
ISBN: 1118740009
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Author: Frank Kane
Publisher: Packt Publishing Ltd
ISBN: 1787288307
Category : Computers
Languages : en
Pages : 289
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Book Description
Frank Kane's hands-on Spark training course, based on his bestselling Taming Big Data with Apache Spark and Python video, now available in a book. Understand and analyze large data sets using Spark on a single system or on a cluster. About This Book Understand how Spark can be distributed across computing clusters Develop and run Spark jobs efficiently using Python A hands-on tutorial by Frank Kane with over 15 real-world examples teaching you Big Data processing with Spark Who This Book Is For If you are a data scientist or data analyst who wants to learn Big Data processing using Apache Spark and Python, this book is for you. If you have some programming experience in Python, and want to learn how to process large amounts of data using Apache Spark, Frank Kane's Taming Big Data with Apache Spark and Python will also help you. What You Will Learn Find out how you can identify Big Data problems as Spark problems Install and run Apache Spark on your computer or on a cluster Analyze large data sets across many CPUs using Spark's Resilient Distributed Datasets Implement machine learning on Spark using the MLlib library Process continuous streams of data in real time using the Spark streaming module Perform complex network analysis using Spark's GraphX library Use Amazon's Elastic MapReduce service to run your Spark jobs on a cluster In Detail Frank Kane's Taming Big Data with Apache Spark and Python is your companion to learning Apache Spark in a hands-on manner. Frank will start you off by teaching you how to set up Spark on a single system or on a cluster, and you'll soon move on to analyzing large data sets using Spark RDD, and developing and running effective Spark jobs quickly using Python. Apache Spark has emerged as the next big thing in the Big Data domain – quickly rising from an ascending technology to an established superstar in just a matter of years. Spark allows you to quickly extract actionable insights from large amounts of data, on a real-time basis, making it an essential tool in many modern businesses. Frank has packed this book with over 15 interactive, fun-filled examples relevant to the real world, and he will empower you to understand the Spark ecosystem and implement production-grade real-time Spark projects with ease. Style and approach Frank Kane's Taming Big Data with Apache Spark and Python is a hands-on tutorial with over 15 real-world examples carefully explained by Frank in a step-by-step manner. The examples vary in complexity, and you can move through them at your own pace.
