KISS FM: From Radical Radio To Big Business: The Inside Story Of A London Pirate Radio Station's Path To Success PDF Download
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Author: Grant Goddard
Publisher: Radio Books
ISBN: 0956496318
Category : Performing Arts
Languages : en
Pages : 521
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Book Description
This comprehensive, meticulously researched work offers a rare glimpse into the dark and secretive world of pirate radio in London, revealing the ambition and greed of some of those involved, as well as the duplicity and deceit deployed to destroy others who got in their way.
Author: Grant Goddard
Publisher: Radio Books
ISBN: 0956496318
Category : Performing Arts
Languages : en
Pages : 521
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Book Description
This comprehensive, meticulously researched work offers a rare glimpse into the dark and secretive world of pirate radio in London, revealing the ambition and greed of some of those involved, as well as the duplicity and deceit deployed to destroy others who got in their way.
Author: Thomas J. Dorich
Publisher: Rowman & Littlefield
ISBN: 1498595987
Category : History
Languages : en
Pages : 347
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Book Description
This study analyzes the influence of big business on the economic, political, and social structure of twentieth-century America. The author examines the development of a mass production and consumption economy and argues that the corporation became a key institutional force in the United States.
Author: United States. Congress. House. Merchant Marine and Fisheries
Publisher:
ISBN:
Category :
Languages : en
Pages : 236
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Book Description
Author: Jeanette Maw McMurtry
Publisher: McGraw Hill Professional
ISBN: 007142556X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage. Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt and adapt their well-researched tips and techniques to gain lifetime customers.
Author: United States. Congress. House. Committee on Merchant Marine and Fisheries
Publisher:
ISBN:
Category : Radio broadcasting
Languages : en
Pages : 240
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Book Description
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1412
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Book Description
Author: Michele Hilmes
Publisher: Psychology Press
ISBN: 9780415928212
Category : History
Languages : en
Pages : 596
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Book Description
First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Ayn Rand
Publisher: Pickle Partners Publishing
ISBN: 1789124204
Category : History
Languages : en
Pages : 41
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Book Description
America’s Persecuted Minority: Big Business was a lecture delivered by Ayn Rand at the Ford Hall Forum, Boston, on December 17, 1961, and at Columbia University on February 15, 1962. Rand argues that “every ugly, brutal aspect of injustice toward racial or religious minorities is being practiced towards businessmen” under America’s antitrust laws. Rand catalogues the injustices of antitrust, decries the scapegoating of businessmen, analyzes particular cases, rejects antitrust laws as non-objective and calls for their ultimate repeal.
Author: Tim Wu
Publisher: Vintage
ISBN: 0307594653
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.
Author: Gerd Horten
Publisher: Univ of California Press
ISBN: 0520240618
Category : History
Languages : en
Pages : 247
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Book Description
"By focusing on the medium of radio during World War II, Horten has provided us with a window into an important change in radio broadcasting that has previously been ignored by historians. The depth of research, the book's contribution to our understanding of radio and the war make Radio Goes to War an outstanding work."—Lary May, author of The Big Tomorrow: Hollywood and the Politics of the American Way "Radio broadcasting, and its impact on American life, still remains a neglected area of our national history. Radio Goes to War demonstrates conclusively how short-sighted that omission is. As we enter what is sure to be another era of contested claims of government control over freedom of speech, the controversies and compromises of wartime broadcasting sixty years ago provide an ominous example of difficult decisions to be made in the future. The alliance of big business, advertising, and wartime propaganda that Horten so convincingly illuminates takes on a heightened significance, especially as this relationship has tightened in the last several decades. When radio and television go to war again, will they follow the same course? This is cautionary reading for our new century."—Michele Hilmes, author of Radio Voices: American Broadcasting 1922-1952
