Author: Kevin Nalty
Publisher: John Wiley & Sons
ISBN: 0470877618
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
Author: Karine Nahon
Publisher: Polity
ISBN: 0745671292
Category : Computers
Languages : en
Pages : 202
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Book Description
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author: Lenore Manderson
Publisher: UCL Press
ISBN: 1800080239
Category : Social Science
Languages : en
Pages : 488
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Book Description
Drawing upon the empirical scholarship and research expertise of contributors from all settled continents and from diverse life settings and economies, Viral Loads illustrates how the COVID-19 pandemic, and responses to it, lay bare and load onto people’s lived realities in countries around the world. A crosscutting theme pertains to how social unevenness and gross economic disparities are shaping global and local responses to the pandemic, and illustrate the effects of both the virus and efforts to contain it in ways that amplify these inequalities. At the same time, the contributions highlight the nature of contemporary social life, including virtual communication, the nature of communities, neoliberalism and contemporary political economies, and the shifting nature of nation states and the role of government. Over half of the world’s population has been affected by restrictions of movement, with physical distancing requirements and self-isolation recommendations impacting profoundly on everyday life but also on the economy, resulting also, in turn, with dramatic shifts in the economy and in mass unemployment. By reflecting on how the pandemic has interrupted daily lives, state infrastructures and healthcare systems, the contributing authors in this volume mobilise anthropological theories and concepts to locate the pandemic in a highly connected and exceedingly unequal world. The book is ambitious in its scope – spanning the entire globe – and daring in its insistence that medical anthropology must be a part of the growing calls to build a new world.
Author: Matt Ridley
Publisher: HarperCollins
ISBN: 0063273608
Category : Medical
Languages : en
Pages : 448
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Book Description
"Chan and Ridley write with an urgency...that inspires gripping depictions of what viruses are, how infectious-disease laboratories work and wonderfully lucid descriptions of bats. . . . They powerfully recount how dangerous pathogens can both leak from a lab and emerge in nature." (New York Times Book Review) Understanding how Covid-19 started is crucial for the future of humankind. Viral is the most incisive and authoritative book about the search for the source of the virus. A new virus descended on the human species in 2019 wreaking unprecedented havoc. Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host—human beings. To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus’s own genetic code. The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.
Author: Marit Tolo Østebø
Publisher: Stanford University Press
ISBN: 1503614530
Category : Social Science
Languages : en
Pages : 331
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Book Description
In 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist. The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond. Village Gone Viral uses the example of Awra Amba to consider the widespread circulation and use of modeling practices in an increasingly transnational and digital policy world. With a particular focus on traveling models—policy models that become "viral" through various vectors, ranging from NGOs and multilateral organizations to the Internet—Marit Tolo Østebø critically examines the hidden dimensions of models and model making. While a policy model may be presented as a "best practice," one that can be scaled up and successfully applied to other places, the local impacts of the model paradigm are far more ambivalent—potentially increasing social inequalities, reinforcing social stratification, and concealing injustice. With this book, Østebø ultimately calls for a reflexive critical anthropology of the production, circulation, and use of models as instruments for social change.
Author: Ann O'Leary, PhD
Publisher: Springer Science & Business Media
ISBN: 0306475189
Category : Medical
Languages : en
Pages : 256
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Book Description
This book reflects cutting-edge science that has only recently become available. It is a comprehensive assortment of new approaches to HIV prevention. It describes a set of prevention strategies that do not solely rely on male condoms, including: the use of HIV antibody testing and `negotiated safety', abstinence, control of sexually transmitted diseases, treatment advances as prevention, and psychopharmacology to assist with behavior change. It is of interest to HIV prevention scientists, health psychologists, health educators, and public health workers in the communities at risk.
Author: John Axford
Publisher: CRC Press
ISBN: 1000471713
Category : Medical
Languages : en
Pages : 717
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Book Description
Clinically-orientated and focused squarely on the core curriculum, Medicine for Finals and Beyond delivers what medical students need to know in a manner that encourages learning and recall. The consistent, easy-to-navigate structure makes locating information simple and is tailored for exam success. Highly illustrated throughout, notes based information is supplemented by 'At A Glance textboxes', ‘Emergency Presentations’ and ‘Must Know Checklists’ for quick reference, while online question and answer material allows for self-testing during that inevitable last-minute revision. Key features: · Comprehensive - everything you need to know to pass your medical finals in a single volume · Accessible - systems-based chapters all follow a common structure · Convenient - summarises the ideal approach to the patient, including history and examination, clinical presentations, differential diagnosis and investigations · Focused - covers all the common conditions that medical students need to know for future practice · Relevant - designed with input from lecturers and students This brand-new revision aid for medical students will be a convenient companion throughout clinical studies and an ideal aide-memoire for those approaching their final examinations.
Author: Tabitha Moriarty
Publisher: Twenty-First Century Books TM
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 113
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Book Description
“So much has happened in the years since AIDS first emerged. Whereas once an HIV diagnosis was a death sentence, today patients can live long and full lives. But . . . [AIDS] remains a highly stigmatized disease. Remnants of discrimination can be seen everywhere, from the testing of health care workers and segregation of prisoners to travel restrictions and criminalization.”—Professor Lawrence Gostlin, Georgetown University People between the ages of fifteen and twenty-four account for almost half of more than twenty million new sexually transmitted infections reported in the United States each year. Despite how common these infections are, recognizing them, getting proper treatment, and talking about them with sexual partners, friends, and parents or guardians can be difficult or uncomfortable. Educating people about STIs has always been difficult. However, with proper testing and treatment, all STIs are manageable, and most are curable too. Understanding STIs is the first step to managing them. This detailed guide explains the transmission, symptoms, diagnosis, and treatment options for common STIs such as chlamydia, HIV and AIDS, and herpes. It also outlines risk reduction practices to avoid contracting or spreading STIs and provides strategies for people living with chronic infections.
Author: Larry I. Lutwick
Publisher: Springer Science & Business Media
ISBN: 1597453269
Category : Medical
Languages : en
Pages : 382
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Book Description
Biological warfare has, unfortunately, in the post 9/11 world become a significant topic of discussion in both the medical and lay presses. In the wake of the biological "letter bombs" containing anthrax spores, the possibility of biologic and/or toxic attacks on civilians in any part of the world became no longer a possibility. It is now part of common discussion and consciousness. This book presents the history of the topics and clinically relevant discussions on those high risk (Category A) diseases beyond anthrax as well as a number of infections and toxins at the Category B level. Importantly, in addition, the text includes sections on Public Health Infrastructure, Public Health Law, Surveillance, Mental Health Management and Media Role all of which relate to epidemics of any sort, not just intentional biological events. Beyond Anthrax: The Weaponization of Infectious Diseases is a product that should serve as a reference point for clinicians, epidemiologists and public health personnel to understand in practical detail many of the aspects of weapons of biowarfare as well as the appropriate responses to them.
Author: Margarida Castell
Publisher: Frontiers Media SA
ISBN: 2889747573
Category : Medical
Languages : en
Pages : 164
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Book Description
