Beyond Multi-Channel Marketing PDF Download
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Author: Maria Palazzo
Publisher: Emerald Group Publishing
ISBN: 1838676856
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Author: Maria Palazzo
Publisher: Emerald Group Publishing
ISBN: 1838676856
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Author: Maria Palazzo
Publisher: Emerald Group Publishing
ISBN: 1838676872
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 1440828539
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Author:
Publisher: Emerald Group Publishing
ISBN: 1786354551
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Author: Akin Arikan
Publisher: John Wiley & Sons
ISBN: 1118059530
Category : Computers
Languages : en
Pages : 291
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Book Description
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Author: Greg Gifford
Publisher: Packt Publishing Ltd
ISBN: 180324464X
Category : Computers
Languages : en
Pages : 456
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Book Description
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.
Author: Kevin B. Tynan
Publisher:
ISBN: 9789837201156
Category :
Languages : en
Pages : 245
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Book Description
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN: 0470456892
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Author: Adam Sinicki
Publisher: Mango Media Inc.
ISBN: 1642505048
Category : Health & Fitness
Languages : en
Pages : 331
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Book Description
Train Like a Superhero "I recommend this book to all personal trainers, training geeks, and people who just want to learn about different training methods and philosophies.” ―JC Santana, author of Functional Training #1 Best Seller in Physical Education and Coaching Body and Brain Training Designed to Unlock Your Amazing Hidden Potential Change your life. Many of us have forgotten how to move correctly. We live with muscular imbalances, constant pain, and low energy. Adam Sinicki is on a mission to change this. He is best known for his YouTube channel “The Bioneer”, where he provides expertise on functional training, brain training, productivity, flow states, and more. Be better than just functional. Currently, functional training is exercise as rehabilitation. It aims to restore normal, healthy strength and mobility using compound and multi-faceted movements. In Functional Training and Beyond, Adam reveals how to become “better than just functional.” We can improve our physical performance and our mental state. We can train to move better, think more clearly, feel energetic, and live more efficiently. Advanced way to train. Until now working out has had one of two goals─get bigger or get leaner. But why are those the only goals? What if there was a third, practical, healthy and exciting way to train our body and our mind? Learn how we can train our brains just like our bodies, and how to incorporate this into a comprehensive, well-rounded program. Discover: New ways to train body and mind Training for greater mobility, less pain, improved mood, and increased energy The fun of training with kettlebells, calisthenics, clubbells, street workouts, animal moves, handstands, rope climbs, isometrics, and more Fans of Overcoming Gravity, You Are Your Own Gym, The World’s Fittest Book, New Functional Training for Sports, or Calisthenics for Beginners―discover a new and better way to train both your body and mind in Functional Training and Beyond!
Author: Nikolay Tzonev
Publisher: Nikolay Tzonev
ISBN: 151188567X
Category :
Languages : en
Pages : 80
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Book Description
Are you using Online Distribution sites as part of your marketing strategy? Do you know the various types of websites that are available and the pros and cons of each? These pages provide a complete account of the many different approaches to online distribution including websites, social media, blogs, and mobile advertising. Every vital online marketing strategy is presented, with honest evaluations of the advantages and disadvantages of each, so you can take this information and immediately use it in your business. This eBook will help you start or improve the online presence of your business. This short, but thorough overview of online distribution platforms will help you plan and develop a marketing campaign that works.
