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Author: James Edward Perkins
Publisher: Paramount Market Publishing
ISBN: 9780972529037
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.
Author: James Edward Perkins
Publisher: Paramount Market Publishing
ISBN: 9780972529037
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.
Author: Christian Krohn-Hansen
Publisher: University of Pennsylvania Press
ISBN: 0812207548
Category : Social Science
Languages : en
Pages : 322
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Book Description
Large-scale emigration from the Dominican Republic began in the early 1960s, with most Dominicans settling in New York City. Since then the growth of the city's Dominican population has been staggering, now accounting for around 7 percent of the total populace. How have Dominicans influenced New York City? And, conversely, how has the move to New York affected their lives? In Making New York Dominican, Christian Krohn-Hansen considers these questions through an exploration of Dominican immigrants' economic and political practices and through their constructions of identity and belonging. Krohn-Hansen focuses especially on Dominicans in the small business sector, in particular the bodega and supermarket and taxi and black car industries. While studies of immigrant business and entrepreneurship have been predominantly quantitative, using survey data or public statistics, this work employs business ethnography to demonstrate how Dominican enterprises work, how people find economic openings, and how Dominicans who own small commercial ventures have formed political associations to promote and defend their interests. The study shows convincingly how Dominican businesses over the past three decades have made a substantial mark on New York neighborhoods and the city's political economy. Making New York Dominican is not about a Dominican enclave or a parallel sociocultural universe. It is instead about connections—between Dominican New Yorkers' economic and political practices and ways of thinking and the much larger historical, political, economic, and cultural field within which they operate. Throughout, Krohn-Hansen underscores that it is crucial to analyze four sets of processes: the immigrants' forms of work, their everyday life, their modes of participation in political life, and their negotiation and building of identities. Making New York Dominican offers an original and significant contribution to the scholarship on immigration, the Latinization of New York, and contemporary forms of globalization.
Author: Charles Reginald Enock
Publisher: New York : [s.n.]
ISBN:
Category : Ecuador
Languages : en
Pages : 466
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Book Description
Author: Patrick Roscoe
Publisher: Bold Strokes Books Inc
ISBN: 1626393850
Category : Fiction
Languages : en
Pages : 127
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Book Description
The discovery of a grotesquely mutilated body of a young man in Seville, Spain, sets off an investigation into an apparently psycho-sexual murder that has disturbing personal implications for chief detective Manuel Arroyo and Olivier Joaquin Ortega, the forensic pathologist handling the case. Interwoven with the official search to understand this mysterious death is the murder victim’s haunting narration of the final days in his life, stalked by a psychopath through the squares, bars, and cafes of the city. What drives his pursuer to murder? Is it really psychosis that compels him, or is it a worship even darker than the Moorish influences that haunt the city?
Author: Melvin Delgado
Publisher: Oxford University Press
ISBN: 0190684798
Category : Political Science
Languages : en
Pages : 353
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Book Description
This book is specifically focused on preparing social workers for practice and research focused on Latinos in the United States. It provides readers with a multi-faceted and updated perspective on this community, including dispersal patterns across the United States and tapping cultural assets for development of social interventions.
Author: Marc Doussard
Publisher: U of Minnesota Press
ISBN: 0816685657
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Critics on the left and the right typically agree that globalization, the loss of manufacturing jobs, and the expansion of the service sector have led to income inequality and rising numbers of low-paying jobs with poor working conditions. In Degraded Work, Marc Doussard demonstrates that this decline in wages and working conditions is anything but the unavoidable result of competitive economic forces. Rather, he makes the case that service sector and other local-serving employers have boosted profit with innovative practices to exploit workers, demeaning their jobs in new ways—denying safety equipment, fining workers for taking scheduled breaks, requiring unpaid overtime—that go far beyond wage cuts. Doussard asserts that the degradation of service work is a choice rather than an inevitability, and he outlines concrete steps that can be taken to help establish a fairer postindustrial labor market. Drawing on fieldwork in Chicago, Degraded Work examines changes in two industries in which inferior job quality is assumed to be intrinsic: residential construction and food retail. In both cases, Doussard shows how employers degraded working conditions as part of a successful and intricate strategy to increase profits. Arguing that a growing service sector does not have to mean growing inequality, Doussard proposes creative policy and organizing opportunities that workers and advocates can use to improve job quality despite the overwhelming barriers to national political action.
Author: Juan Faura
Publisher: Paramount Market Publishing
ISBN: 9780972529051
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
Author: Susana Porras
Publisher: Wipf and Stock Publishers
ISBN: 1725287617
Category : Poetry
Languages : en
Pages : 110
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Book Description
Susana Porras's journey over the Camino de Santiago with her seventy-three-year-old father was a life-changing journey filled with awe-inspiring scenery, spiritual awakening, and lots of cafe con leche. Come with them as they travel physically, spiritually, and historically along this five-hundred-mile Camino. Take in the scenery, learn about its thousand-year history of clerics and kings, and of course, don't forget to stop and savor the tortillas.
Author: Michael Barrett
Publisher: Moon Travel
ISBN:
Category : Travel
Languages : en
Pages : 378
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Book Description
Whether you're sipping coffee by a canal, exploring regal palaces, or discovering the real meaning of hygge, get to know the Danish capital with Moon Copenhagen & Beyond. Inside you'll find: Strategic, flexible itineraries designed for visiting top sights and local favorites, whether you have a few days, a week, or longer Must-see highlights and unique experiences: Stroll cobbled streets and bike along picture-perfect canals. Watch the changing of the guard at Amalienborg, picnic on the grounds of the Frederiksberg Palace, or spend an afternoon at the iconic old-school amusement park Tivoli Gardens. Snack on open-faced rugbrød (rye bread) sandwiches or delicious Danish pastries and check out Copenhagen's vibrant nightlife Get outside the city: Escape the crowds with an easy day trip or short overnight stay. Visit the renowned art collection on the shores of the Øresund, unwind in the Swedish coastal city of Malmö, or stroll the old-fashioned fairground in Kongens Lyngby Trusted, expert advice from Copenhagen resident Michael Barrett Background information on the city's history and culture, plus handy tips for getting around, traveling sustainably, avoiding crowds, and supporting local businesses Full-color photos and detailed maps throughout, plus a fold-out map In-depth coverage of neighborhoods, like the Inner City, Vesterbro, Nørrebro, and Christianshavn, and nearby areas, including Kronborg, Kongens Lyngby, Malmö, and more Explore at your own pace and savor the city like a local with Moon Copenhagen & Beyond. Want to experience more of Scandinavia? Try Moon Norway. Exploring more of Europe? Check out Moon Iceland or Moon Rome, Florence & Venice. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.
Author: Talia Baiocchi
Publisher: Ten Speed Press
ISBN: 160774581X
Category : Cooking
Languages : en
Pages : 274
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Book Description
There is no other wine that is as versatile, as utterly unique in its range and production methods—and, unfortunately, as misunderstood—as sherry. For centuries, sherry was considered one of the world’s great wines, spoken about in the same reverential terms as the finest Bordeaux and Burgundies. But in the last few decades, sherry lost its way—and cheap, cloyingly sweet blends sullied the reputation of what remains one of Spain’s oldest and greatest winemaking traditions. Thankfully, sherry is in the midst of a renaissance. Beloved of sommeliers and bartenders in the craft cocktail community, today sherry is being re-discovered and re-appreciated as an incredible table wine and essential component of many classic cocktails. Sherry is essential reading for wine or spirits professionals looking to incorporate this complex wine into their menu, and for adventurous drink enthusiasts who are on the hunt for something unexpected. With a comprehensive yet accessible overview of the different styles of sherry, how they are made, and the people and places that produce it, Sherry demystifies what can be a confusing (and seemingly contradictory) wine. A thorough buyer’s guide lists top producers and profiles the very best bodegas and wines. And a whole chapter on sherry-based cocktails illuminates a completely different side of sherry, featuring classic recipes like the Tuxedo and Sherry Cobbler, as well as modern creations from the country’s top bartenders (Jim Meehan’s East India Negroni, Derek Brown’s Kojo Cocktail). More than a dozen recipes for tapas and other delicious foods—best eaten alongside a glass of sherry, of course—round out this wonderfully eclectic, engaging, and inspiring collection.
