Author: Better Than Starbucks
Publisher: Lulu.com
ISBN: 1387838571
Category : Poetry
Languages : en
Pages : 100
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Book Description
The Interview: Julia Gordon Bramer & four poems. Featured Poems "Strange Fathers" Steven Haberlin & "VENDOR AND CHILD" John Eppel. Poetry: Doug Hoekstra, Tobi Alfier, Allison Bohn, DS Maolalai, Timothy Robbins, M. A. ISTVAN, JR, Steve Denehan, Anne Britting Oleson, Jack Priestnall, Pawel Markiewicz, Angelee Deodhar, Sean Lynch, Elisabeth Liebert, Arun, Joseph Davidson, Angela Davidson, Devon Richey, John Rowland, Bob Whitmire, Richard Wakefield, Lisa Barnett, John Beaton, Kate Bernadette Benedict, David Landrum, Carol Smallwood, Diane Elayne Dees, Michael Fraley, C.B. Anderson, Laura J. Bobrow, Dr. Jinghua Fan, A-Xiang, Karen Poppy, Pablo Neruda, John Eppel, Killian Nhamo Mwanaka, Beaton Galafa, Michael R. Burch, Miklós Radnóti [1909-1944], Cameron Gorman, Robin Helweg-Larsen, Allison DeRose, Ben Taylor, Patrick Lazzari, Richard Leach, Ndue Ukaj, Jack Priestnall, David B Gosselin. Fiction: Jose Norono, Albert Davenport, Tobi Alfier, Martin Porter. Better Than Fiction!: Larry D. Giles. From The Mind.
Author: Better Than Starbucks
Publisher: Lulu.com
ISBN: 0359460720
Category : Poetry
Languages : en
Pages : 106
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Book Description
The Interview: Charles Baudelaire & three poems translated by Norman R. Shapiro. Featured Poems: Annette Marie Smith, Charles Weld, Jerome Betts. Free Verse: Timothy Robbins, Raymond Byrnes, Luis Cuauhtémoc Berriozábal, Michelle Gardner, and more. Haiku: James Babbs, Elaine Wilburt, Loris John Fazio, Jack Priestnall, Bobby Horn, Asad Jaleel, Thalia Dunn, Diane Lowman, Armando Quiros, and more. Formal Poetry: Aaron Poochigian, Richard Wakefield, Susan McLean, Tom Merrill, David Berman, Bruce Bennett, John Ridland, Barbara Loots, A.M. Juster, Siham Karami, and more. Poetry Translations: Kim Cherub, Renée Vivien, Tijana Rakočevic, Danijel Golobič. International Poetry: Mandakini Bhattacherya, Hira Naz Sulehri, Chintan Khatri. African Poetry: Kayode Afolabi, Chukwuemerie Udekwe, and more. Experimental/Found/Prose Poetry: Henry Crawford, Calida Osti, and more. Sentimental Poetry: Claudia Gary, Daril Bentley, Jack D. Harvey, and more. Fiction, Flash Fiction, International Fiction & Better Than Fiction!
Author: Royce Yuen
Publisher: Routledge
ISBN: 1317623010
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319587153
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Author: Pervez Ghauri
Publisher: McGraw Hill
ISBN: 1526848600
Category : Business & Economics
Languages : en
Pages : 659
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Book Description
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Author: Marie A. Bussing
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.
Author: James M. Russo
Publisher: First Edition Design Pub.
ISBN: 1506907490
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Like the author of this book, the aardvark is big, slow and a bit ugly. He's not a big game hunter. He's not hunting for high-flying stocks the pundits love talking about on financial news shows. Instead, the aardvark eats the easily foraged food, like ants. What ants are to the aardvark, dividends are to his investment process. They are the easily foraged returns. The aardvark hunts at night, alone and unafraid. He's contrarian by nature and has his own unique phylum. There's no other animal quite like him. He has giant ears, which he keeps raised to be mindful of what might go wrong while he is foraging for dividends. He has big sharp claws, ideal for digging deep to uncover value. He works well into the night and is diligent in his search, seeking his own path, not following the herd on Wall Street.
Author: Thomas E. Johnsen
Publisher: Routledge
ISBN: 1351661922
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management. Our key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting. This requires the development of new purchasing and supply chain models that involve circular supply structures, supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain settings. Aimed at students, educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management. This second edition incorporates new examples and case studies from industry throughout, striking a balance between theoretical frameworks and guidelines for implementation in practice.
Author: Dal Yong Jin
Publisher: Routledge
ISBN: 100038313X
Category : Computers
Languages : en
Pages : 401
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Book Description
In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.
Author: Todd A. Knoop
Publisher: Edward Elgar Publishing
ISBN: 1788971604
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
In Understanding Economic Inequality, the author brings an economist’s perspective informed by new, groundbreaking research on inequality from philosophy, sociology, psychology, and political science and presents it in a form that it is accessible to those who want to understand our world, our society, our politics, our paychecks, and our neighbors’ paychecks better.
