Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology

Buyology PDF Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

Get Book Here

Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Wobbly War

Wobbly War PDF Author: John M. McClelland (Jr.)
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 278

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Book Description


Anagram Solver

Anagram Solver PDF Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719

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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

The Centralia Conspiracy

The Centralia Conspiracy PDF Author: Ralph Chaplin
Publisher:
ISBN:
Category : Centralia (Wash.)
Languages : en
Pages : 148

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Book Description


Point of Retreat

Point of Retreat PDF Author: Colleen Hoover
Publisher: Simon and Schuster
ISBN: 1476715939
Category : Fiction
Languages : en
Pages : 320

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Book Description
From the #1 New York Times bestselling author of It Starts with Us, It Ends with Us, and All Your Perfects. Sometimes two people have to fall apart to realize just how much they belong together. As Layken and Will’s emotion-packed story continues, a stunning and unforeseen revelation about Will’s past leaves them questioning everything that they thought they knew about each other. With the foundation of their relationship at risk, they must decide whether they are willing to fight for a future together, or to retreat back into solitude and heartache. How far does Will have to go to prove to Layken his love for her will last forever? It will require something truly extraordinary to keep this couple together, and the decisions they make and the answers they find will change not only their lives, but the lives of everyone around them.

Everything I Never Told You

Everything I Never Told You PDF Author: Celeste Ng
Publisher: Penguin
ISBN: 0143127551
Category : Fiction
Languages : en
Pages : 337

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Book Description
A New York Times Book Review Notable Book of the Year • A New York Times Book Review Editors' Choice • Winner of the Alex Award and the Massachusetts Book Award • Named a Best Book of the Year by NPR, San Francisco Chronicle, Entertainment Weekly, The Huffington Post, BuzzFeed, Grantland Booklist, St. Louis Post-Dispatch, Shelf Awareness, Book Riot, School Library Journal, Bustle, and Time Our New York The acclaimed debut novel by the author of Little Fires Everywhere and Our Missing Hearts “A taut tale of ever deepening and quickening suspense.” —O, the Oprah Magazine “Explosive . . . Both a propulsive mystery and a profound examination of a mixed-race family.” —Entertainment Weekly “Lydia is dead. But they don’t know this yet.” So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the favorite child of Marilyn and James Lee, and her parents are determined that she will fulfill the dreams they were unable to pursue. But when Lydia’s body is found in the local lake, the delicate balancing act that has been keeping the Lee family together is destroyed, tumbling them into chaos. A profoundly moving story of family, secrets, and longing, Everything I Never Told You is both a gripping page-turner and a sensitive family portrait, uncovering the ways in which mothers and daughters, fathers and sons, and husbands and wives struggle, all their lives, to understand one another.

Ugly Love

Ugly Love PDF Author: Colleen Hoover
Publisher: Simon and Schuster
ISBN: 1476753199
Category : Fiction
Languages : en
Pages : 336

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Book Description
From Colleen Hoover, the #1 New York Times bestselling author of It Starts with Us and It Ends with Us, a heart-wrenching love story that proves attraction at first sight can be messy. When Tate Collins meets airline pilot Miles Archer, she doesn't think it's love at first sight. They wouldn’t even go so far as to consider themselves friends. The only thing Tate and Miles have in common is an undeniable mutual attraction. Once their desires are out in the open, they realize they have the perfect set-up. He doesn’t want love, she doesn’t have time for love, so that just leaves the sex. Their arrangement could be surprisingly seamless, as long as Tate can stick to the only two rules Miles has for her. Never ask about the past. Don’t expect a future. They think they can handle it, but realize almost immediately they can’t handle it at all. Hearts get infiltrated. Promises get broken. Rules get shattered. Love gets ugly.

Finding Cinderella

Finding Cinderella PDF Author: Colleen Hoover
Publisher: Simon and Schuster
ISBN: 1398529478
Category : Fiction
Languages : en
Pages : 152

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Book Description
From the bestselling author of It Ends With Us, a novella about the search for happily ever after. A chance encounter in the dark leads eighteen-year-old Daniel and the girl who stumbles across him to profess their love for each other. But this love has conditions: they agree it will last only one hour, and it will be only make-believe. When their hour is up and the girl rushes off like Cinderella, Daniel tries to convince himself that what happened between them seemed perfect only because they were pretending it was. Moments like that happen only in fairy tales. One year and one bad relationship later, his disbelief in love-at-first-sight is stripped away the day he meets Six: a girl with a strange name and an even stranger personality. Unfortunately for Daniel, finding true love doesn’t guarantee a happily ever after . . . it only further threatens it. Will an unbearable secret from the past jeopardize Daniel and Six’s only chance at saving each other?

No Cause for Indictment

No Cause for Indictment PDF Author: Ronald Porambo
Publisher: Melville House Publishing
ISBN: 9781933633213
Category : African Americans
Languages : en
Pages : 0

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Book Description
The definitive account of the buildup, chaos, and aftermath of one of the worst urban riots in US history: the 1967 Newark riots. Being re-issued on the fortieth anniversary of the devastating event, No Cause For Indictment is a must-read to understand issues still facing urban America: poverty, political corruption, and racism. Forty years ago, Newark's oppressed black majority erupted in revolt and were ruthlessly put down by the police and National Guard units. When other reporters were too afraid, Ronald Porambo walked the streets of Newark and took four years to research and write the whole story. Its publication resulted in two attempts on his life. This edition includes an introduction from the editor of the original manuscript about the tumult surrounding the book's publication, and an afterword interviewing the author about the struggles he faced after publication.

House of Sky and Breath

House of Sky and Breath PDF Author: Sarah J. Maas
Publisher: Bloomsbury Publishing
ISBN: 163973175X
Category : Fiction
Languages : en
Pages : 0

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Book Description
The second book in Sarah J. Maas's sexy, groundbreaking, #1 New York Times bestselling Crescent City series! Bryce Quinlan and Hunt Athalar are trying to get back to normal-they may have saved Crescent City, but with so much upheaval in their lives lately, they mostly want a chance to relax. Slow down. Figure out what the future holds. The Asteri have kept their word so far, leaving Bryce and Hunt alone. But with the rebels chipping away at the Asteri's power, the threat the rulers pose is growing. As Bryce, Hunt, and their friends get pulled into the rebels' plans, the choice becomes clear: stay silent while others are oppressed, or fight for what's right. And they've never been very good at staying silent. In this sexy, action-packed sequel to the #1 bestseller House of Earth and Blood, Sarah J. Maas weaves a captivating story of a world about to explode-and the people who will do anything to save it.