Behavioral and Management Science in Marketing PDF Download
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Author: Harry L. Davis
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 272
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Book Description
Author: Harry L. Davis
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 272
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Book Description
Author: Harry L. Davis
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Author: Nancy Harhut
Publisher: Kogan Page Publishers
ISBN: 1398606677
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Author: Nina Mažar
Publisher: University of Toronto Press
ISBN: 1487527535
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Joseph MacDonagh
Publisher:
ISBN: 9780717133802
Category : Behaviorism (Psychology)
Languages : en
Pages : 264
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Book Description
This second edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since the book was first published in 1994. A student-friendly introduction to psychology with numerous Irish and international examples from the world of business. A succinct and up-to-date treatment of the social and economic theory of Behavioural Science. Well illustrated and written in simple, jargon-free language. Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking a business course in Management, Sales, Advertising and particularly for Marketing Institute (MI) students.
Author: Gad Saad
Publisher: Springer Science & Business Media
ISBN: 3540927840
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Author: Perry Bliss
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Antropologia. Alguns aspectos de cultura. Sociologia. Classe social. Grupos de referência e "outros'. A família. Psicologia. Motivação. Percepção. Aprendizagem e formação de conceito. Atitude. Ciência política. Poder, grupos e valores.
Author: David Bruce Montgomery
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Author: George Schwartz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
