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Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 644
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 644
Get Book Here
Book Description
Author: Donald Bull
Publisher: Schiffer Pub Limited
ISBN: 9780764311680
Category : Antiques & Collectibles
Languages : en
Pages : 175
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Book Description
Informative, and truly entertaining, this book illustrates the finer points of beer advertising in over 500 color photographs of many sharp or pointed objects associated with beer advertising. Information about the breweries and brands advertised, the makers, a price guide, and a detailed index make it a sharp beer reference.
Author: Schonfeld & Associates
Publisher: Schonfeld & Assoc
ISBN: 9781932024258
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This detailed report covers over 5,000 companies and 300 industries with historical 2007 advertising budgets, 2008 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2008 and 2009 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
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Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author: United States Department of Transportation
Publisher: National Academies Press
ISBN: 0309034493
Category : Medical
Languages : en
Pages : 136
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Book Description
Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Author: B. Gunter
Publisher: Springer
ISBN: 0230290582
Category : Political Science
Languages : en
Pages : 249
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Book Description
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author: Antonio Morata
Publisher: BoD – Books on Demand
ISBN: 1789846129
Category : Technology & Engineering
Languages : en
Pages : 298
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Book Description
Advances in Grape and Wine Biotechnology is a collection of fifteen chapters that addresses different issues related to the technological and biotechnological management of vineyards and winemaking. It focuses on recent advances in the field of viticulture with interesting topics such as the development of a microvine model for research purposes, the mechanisms of cultivar adaptation and evolution in a climate change scenario, and the consequences of vine water deficit on yield components. Other topics include the metabolic profiling of different Saccharomyces and non-Saccharomyces yeast species and their contribution in modulating the sensory quality of wines produced in warm regions, the use of new natural and sustainable fining agents, and available physical methods to reduce alcohol content. This volume will be of great interest to researchers and vine or wine professionals.
Author: Diane McMartin
Publisher: Workman Publishing Company
ISBN: 0761189092
Category : Cooking
Languages : en
Pages : 273
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Book Description
What wine goes with your life? Any decent wine book can tell you what to drink with a grilled steak. But what’s the best wine to pair with a blind date? For watching the Oscars? For a big birthday? Written by Diane McMartin, this inspired drinking guide matches wines and beers to the significant—and not so significant—events in life. Binge-watching Buffy the Vampire Slayer? Try a Riesling—refreshing but with depth. Dumped a jerk? Celebrate with a sparkling rosé. Here are hundreds of unexpected recommendations delivered in a voice that is fresh, hip, full of attitude, and as solidly informative as it is entertaining. It’s everything you need to know to drink like an adult, even if you don’t always behave like one.
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 794
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Book Description
Author: World Health Organization
Publisher:
ISBN: 9789241599931
Category : Health & Fitness
Languages : en
Pages : 38
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Book Description
Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
