Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World PDF Author: Kimberly Weisensee Brown
Publisher:
ISBN: 9781506909929
Category : Business & Economics
Languages : en
Pages : 86

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Book Description
Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready? A visionary and inspiring leader focused on merging human engagement and diversity and inclusion with positive business outcomes and growth, Kimberly Weisensee Brown is the founder and CEO of both Centrally Human and TecHive. She is a globally-renowned creator and expert on human-centric and inclusive innovation frameworks. She believes the success of our future lies in empowering our humans. Kimberly is a highly accomplished growth executive and nationally-renowned speaker with more than 15 years of proven success. She has a background with companies such as Conde Nast, GE, Acxiom, Hyatt, 1871, Publicis, WPP, REI, American Medical Association, Tribune Corporation and more. She is a trained peer mediator and certified executive life coach. She was editor-in-chief of the feminist magazine at Northwestern University. As trained journalist and digital marketing executive, she has proven ability to communicate powerful stories and connect people and ideas to measurable outcomes. Kimberly received her B.S. and M.S. from Northwestern University Medill School of Journalism. She has published works on mental health, youth experience, intersectionality, bias in data and marketing, and inclusive innovation and entrepreneurship. She is active with the Luminarts Foundation, 1871, Women Business Development Center, and the Illinois Chamber of Commerce, Executive Club of Chicago and Union League Club of Chicago. She is a faculty member at Lake Forest Graduate School of Management, Loyola University, and Roosevelt University. keywords: Human, Centric, Global, Expectations, Communities, Human-Centric, Visionary, Business, Diversity

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World PDF Author: Kimberly Weisensee Brown
Publisher:
ISBN: 9781506909929
Category : Business & Economics
Languages : en
Pages : 86

Get Book

Book Description
Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready? A visionary and inspiring leader focused on merging human engagement and diversity and inclusion with positive business outcomes and growth, Kimberly Weisensee Brown is the founder and CEO of both Centrally Human and TecHive. She is a globally-renowned creator and expert on human-centric and inclusive innovation frameworks. She believes the success of our future lies in empowering our humans. Kimberly is a highly accomplished growth executive and nationally-renowned speaker with more than 15 years of proven success. She has a background with companies such as Conde Nast, GE, Acxiom, Hyatt, 1871, Publicis, WPP, REI, American Medical Association, Tribune Corporation and more. She is a trained peer mediator and certified executive life coach. She was editor-in-chief of the feminist magazine at Northwestern University. As trained journalist and digital marketing executive, she has proven ability to communicate powerful stories and connect people and ideas to measurable outcomes. Kimberly received her B.S. and M.S. from Northwestern University Medill School of Journalism. She has published works on mental health, youth experience, intersectionality, bias in data and marketing, and inclusive innovation and entrepreneurship. She is active with the Luminarts Foundation, 1871, Women Business Development Center, and the Illinois Chamber of Commerce, Executive Club of Chicago and Union League Club of Chicago. She is a faculty member at Lake Forest Graduate School of Management, Loyola University, and Roosevelt University. keywords: Human, Centric, Global, Expectations, Communities, Human-Centric, Visionary, Business, Diversity

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World PDF Author: Kimberly Weisensee Brown
Publisher: First Edition Design Pub.
ISBN: 1506910289
Category : Business & Economics
Languages : en
Pages : 85

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Book Description
Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?

Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World PDF Author: Eric Mosley
Publisher: McGraw Hill Professional
ISBN: 1260464210
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
How do you keep your employees engaged, creative, innovative, and productive? Simple: Work human! From the pioneers of the management strategy that’s transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. Leaders of Workhuman, the world’s fastest-growing social recognition and continuous performance management platform, Eric Mosley and Derek Irvine use game-changing data analytics to prove that when a workplace becomes more “human”—when it’s fueled by a culture of gratitude—measurable business results follow. In Making Work Human, they show you how to: Apply analytics and artificial intelligence in ways that make work more human, not less Expand equity, diversity, and inclusion initiatives and strategies to include a wider range of backgrounds, life experiences, and capabilities Use recognition as an actionable strategy to create a truly inclusive, connected culture “The qualities that make us most human—connection, community, positivity, belonging, and a sense of meaning—have become the corporate fuel for getting things done—for innovating, for thriving in the global marketplace, and for outperforming the competition,” the authors write. By building a sense of belonging, purpose, meaning, happiness, and energy in every employee, you’ll create a profound connection between your organization and its goals. And Making Work Human provides everything you need to get there.

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements PDF Author: Scott Goodson
Publisher: McGraw Hill Professional
ISBN: 0071782818
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

The Culture Puzzle

The Culture Puzzle PDF Author: Mario Moussa
Publisher: Berrett-Koehler Publishers
ISBN: 1523091843
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes at a dizzying pace, what can leaders do to build flexible and adaptive workplaces that inspire people to achieve extraordinary results? According to the authors, the answer lies in recognizing and aligning the elusive forces—or the “puzzling” pieces—that shape an organization's culture. With a combined seventy-five years' worth of research, teaching, and consulting experience, Mario Moussa, Derek Newberry, and Greg Urban bring a wealth of knowledge to creating nimble organizations. Globally recognized business anthropologists and management experts, they explain how to access the full power of your culture by harnessing the Four Forces that drive it: Vision: Embrace a common purpose that illuminates shared aspirations and plans. Interest: Foster a deep commitment to authentic relationships and your organization's future. Habit: Establish routines and rituals that reinforce “the way we do things around here.” Innovation: Promote the constant tinkering that produces surprising new solutions to old problems. Filled with case studies, personal anecdotes, and solid, practical advice, this book includes a four-part Evaluator to help you build resilient organizations and teams. The Culture Puzzle offers the definitive playbook for thriving amid constant transformation.

Congressional Record

Congressional Record PDF Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 832

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Book Description


The Fourth Industrial Revolution

The Fourth Industrial Revolution PDF Author: Klaus Schwab
Publisher: Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

The Index

The Index PDF Author: Francis Ellingwood Abbot
Publisher:
ISBN:
Category : Religion
Languages : en
Pages : 640

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Book Description


The Soul of the Corporation

The Soul of the Corporation PDF Author: Hamid Bouchikhi
Publisher: Pearson Prentice Hall
ISBN: 0131857266
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.

No Straight Lines

No Straight Lines PDF Author: Alan Moore
Publisher:
ISBN: 9780956766243
Category : Social Science
Languages : en
Pages : 249

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Book Description
The author argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. By describing an entirely new way for true social, economic and organisational innovation to happen, No straight lines presents a revolutionary logic and an inspiring plea for a more human-centric world.