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Author: Vamsee Juluri
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN:
Category : Art
Languages : en
Pages : 172
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Book Description
What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.
Author: Pam Didner
Publisher: McGraw Hill Professional
ISBN: 0071840982
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Author: Wendy MacKenzie Pease
Publisher:
ISBN: 9781736561409
Category :
Languages : en
Pages : 202
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Book Description
A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!
Author: Susan P. Crawford
Publisher: Yale University Press
ISBN: 0300153139
Category : Law
Languages : en
Pages : 370
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Book Description
Why Americans are paying much more for Internet access,and getting much less
Author: Mark Barnes
Publisher: Corwin Press
ISBN: 1483382931
Category : Education
Languages : en
Pages : 64
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Book Description
Tap the power of digital learning! In today’s digital world, distance and cultural differences are inconsequential. Technology empowers students and provides them with unlimited resources and opportunities. With this easy guide, you’ll learn the five essential skills to transform students into global learners: Creating and sharing digital information Using social media Digital publishing Building a personal learning network Using aggregators to create, maintain, and share content Loaded with tips and examples for using PLNs, Facebook, Twitter, Skype, YouTube, Jing, and other essential tools, this breakthrough guide to incredible learning opportunities will keep you and your students a step ahead!
Author: Marwan Kraidy
Publisher: Routledge
ISBN: 1134380135
Category : Social Science
Languages : en
Pages : 328
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Book Description
Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.
Author: Michael Curtin
Publisher: Univ of California Press
ISBN: 0520251342
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.
Author: United States Advisory Commission on International Educational and Cultural Affairs
Publisher:
ISBN:
Category : Educational exchanges
Languages : en
Pages : 768
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Book Description
Author: Robert Lake
Publisher: Routledge
ISBN: 1315533553
Category : Sports & Recreation
Languages : en
Pages : 477
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Book Description
Tennis is one of the world’s most popular sports, as levels of participation and spectatorship demonstrate. Moreover, tennis has always been one of the world’s most significant sports, expressing crucial fractures of social class, gender, sexuality, race and ethnicity - both on and off court. This is the first book to undertake a survey of the historical and socio-cultural sweep of tennis, exploring key themes from governance, development and social inclusion to national identity and the role of the media. It is presented in three parts: historical developments; culture and representations; and politics and social issues, and features contributions by leading tennis scholars from North America, Europe, Asia and Australia. The most authoritative book published to date on the history, culture and politics of tennis, this is an essential reference for any course or program examining the history, sociology, politics or culture of sport.
Author: Adrian Athique
Publisher: John Wiley & Sons
ISBN: 1509506578
Category : Social Science
Languages : en
Pages : 224
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Book Description
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Author: Korean Culture and Information Service Ministry of Culture, Sports and Tourism
Publisher: 길잡이미디어
ISBN: 8973755544
Category :
Languages : en
Pages : 232
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Book Description
this book is a compilation of the cover story articles published in Korea Magazine from 2010 to 2011, offering a glimpse into Korea and Korean culture to foreign audiences.
