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Author: Natalie Berg
Publisher: Kogan Page Publishers
ISBN: 074948280X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
Author: Natalie Berg
Publisher: Kogan Page Publishers
ISBN: 074948280X
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
Author: Esther B.
Publisher: Esther B.
ISBN:
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Have you ever heard the name "Amazon" or bought any item on this popular marketplace which can either be a book, toys or other items and you really want to learn about how to use Amazon to make money online from the comfort of your home, then you have come to the right place. This eBook will teach you about how to start selling on Amazon, in addition to promoting the products on Amazon with what is popularly known on Amazon as either "Affiliates" or "Associates", in addition to writing and publishing your eBooks on Amazon. It is possible to make passive income by using Amazon as your source. The book will explain how you can get started in easy steps using Amazon to buy and resell your items, learn about how to promote products as an affiliate where you will be able to earn affiliate commissions, in addition to learning how to write and publish your books on Amazon both in Kindle and even Paperback. It is no longer news that as of today, Amazon is arguably one of the best online platforms in the field of buying and selling merchandise, which is popularly called "e-Commerce". Unquestionably, the biggest e-commerce platform in the world is Amazon, which is an internet giant with a global presence and reaches. The company began as an online seller of books, but quickly adopted emerging trends and branched out into other areas such as sales of entertainment media (like DVDs, VHSs, CDs, online video and mp3 streaming and downloads, software and video games). Amazon also expanded to other categories (electronics, clothing items, food, toys, children's items, jewellery, household items and more). Some years ago, Amazon diversified into the production of consumer electronics including the Kindle E-book reader, Kindle Fire Tablets, Fire TV and the Fire Phone. By selling on Amazon, you get the advantage of tapping into its more than 85 million unique monthly customers, that is a heck of a lot of eyeballs and those eyeballs can translate into higher sales volume. Not only that, once you get a customer to your store, though the buyer might not be looking for your store specifically, just stumble upon your store as a result of the keyword that the buyer typed into the Amazon search bar, you can turn that buyer into a repeat customer provided your item is good and is as described in addition to offering great customer service and fulfilment. How cool can that be you might not get that buyer if not for the fact that you have put up your items for sale on Amazon. Amazon also has a great marketplace infrastructure as it has a single stream of check-out and fulfilment support in order to create a seamless experience for buyers. Moreover, Amazon is a well-recognised brand, and this means it is trusted by people, if not buyers will not be trooping into Amazon daily looking for items to buy. There are so many other services that Amazon is involved in, such as "Selling your Apps, your Business and much more. If you can take time out to read about the many potential ways of making money with Amazon, you can substitute Amazon in place of your 9 - 5 payday job. This book is thus written to show you how to make money on Amazon using the 3 different methods which are: Buying and Selling, Affiliate Programs and writing and publishing your books into the Kindle platform. If you care to read this book carefully, take the required steps and work hard at it, you will soon discover that you can use Amazon to make tons of money and all from the comfort of your home. Do not delay any longer, jump into the bandwagon of earning income with Amazon.
Author: Carel Vosmaer
Publisher: New York : W. S. Gottsberger
ISBN:
Category : Dime novels, American
Languages : en
Pages : 302
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Book Description
Author: Shannon Baker Moore
Publisher: ABDO
ISBN: 1532159692
Category : Juvenile Nonfiction
Languages : en
Pages : 115
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Book Description
Amazon examines the world's largest online retailer, detailing its founding by Jeff Bezos and its expansion into new areas such as hardware devices, cloud services, and drone deliveries. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Brad Stone
Publisher: Simon and Schuster
ISBN: 1982132620
Category : Biography & Autobiography
Languages : en
Pages : 512
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Book Description
Portrait of the growth of tech company Amazon and the evolution of its billionaire founder, Jeff Bezos.
Author: Marco Scalvini
Publisher: Taylor & Francis
ISBN: 104031936X
Category : Social Science
Languages : en
Pages : 125
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Book Description
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand responses to ongoing geopolitical events, such as the Ukrainian conflict and the war in Gaza, Scalvini demonstrates how commercial objectives drive ethical stances, leading to the prioritization of certain profit-driven narratives and the exclusion of more politicized ones. Drawing on in-depth interviews with post-Millennial consumers across North America, Europe, and Asia, Brand Activism critiques brands’ reluctance to engage with politically sensitive topics, particularly those affecting the Global South, arguing that this avoidance distorts the representation of moral responsibility in advertising. This book examines how ‘ordinary’ consumers—those not strongly aligned with activist consumption—negotiate the idea that they should take moral responsibility for their spending choices. However, it also discusses the rise of a new generation of consumer activists who reject superficial brand gestures and demand accountability for global justice. Case studies from brands such as Nike, Patagonia, Gillette, Dove, and Ben & Jerry’s are explored in detail to unpack the symbolic, rhetorical, and discursive strategies by which present brand activist campaigns are being hollowed out and re-articulated into a moral discourse. This is valuable and insightful reading for advanced students and researchers in Media and Communication, Sociology, Marketing, and Business disciplines.
Author: Jeff Herman
Publisher: New World Library
ISBN: 1608683095
Category : Language Arts & Disciplines
Languages : en
Pages : 642
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Book Description
If you want to get published, read this book! Jeff Herman’s Guide unmasks nonsense, clears confusion, and unlocks secret doorways to success for new and veteran writers! This highly respected resource is used by publishing insiders everywhere and has been read by millions all over the world. Jeff Herman’s Guide is the writer’s best friend. It reveals the names, interests, and contact information of thousands of agents and editors. It presents invaluable information about more than 350 publishers and imprints (including Canadian and university presses), lists independent book editors who can help you make your work more publisher-friendly, and helps you spot scams. Jeff Herman’s Guide unseals the truth about how to outsmart the gatekeepers, break through the barriers, and decipher the hidden codes to getting your book published. Countless writers have achieved their highest aspirations by following Herman’s outside-the-box strategies. If you want to reach the top of your game and transform rejections into contracts, you need this book! Jeff Herman’s Guide will educate you, inspire you, and become your virtual entourage at every step along the exhilarating journey to publication. Ask anyone in the book business, and they will refer you to Jeff Herman’s Guide. NEW for 2015: Comprehensive index listing dozens of subjects and categories to help you find the perfect publisher or agent.
Author: Fred Wiersema
Publisher: Simon and Schuster
ISBN: 1471109860
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business. In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.
Author: Greg Jameson
Publisher: Morgan James Publishing
ISBN: 1630472778
Category : Computers
Languages : en
Pages : 179
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Book Description
Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P – Plenty of traffic O – Offer something for free W – Win their trust E – Engaging experience R – Request an action + – additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Author: Abhishek Mishra
Publisher: John Wiley & Sons
ISBN: 1119377846
Category : Computers
Languages : en
Pages : 796
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Book Description
A practical, real-world introduction to AWS tools and concepts Amazon Web Services for Mobile Developers: Building Apps with AWS presents a professional view of cloud computing and AWS for experienced iOS/Android developers and technical/solution architects. Cloud computing is a rapidly expanding ecosystem, and working professionals need a practical resource to bring them up-to-date on tools that are rapidly becoming indispensable; this book helps expand your skill set by introducing you to AWS offerings that can make your job easier, with a focus on real-world application. Author and mobile applications developer Abhishek Mishra shows you how to create IAM accounts and try out some of the most popular services, including EC2, Lambda, Mobile Analytics, Device Farm, and more. You'll build a chat application in both Swift (iOS) and Java (Andoid), running completely off AWS Infrastructure to explore SDK installation, Xcode, Cognito authentication, DynamoDB, Amazon SNA Notifications, and other useful tools. By actually using the tools as you learn about them, you develop a more intuitive understanding that feels less like a shift and more like a streamlined integration. If you have prior experience with Swift or Java and a solid knowledge of web services, this book can help you quickly take your skills to the next level with a practical approach to learning that translates easily into real-world use. Understand the key concepts of AWS as applied to both iOS and Android developers Explore major AWS offerings for mobile developers, including DynamoDB, RDS, EC2, SNS, Cognito, and more Learn what people are talking about when they use buzzwords like PaaS, IaaS, SaaS, and APaaS Work through explanations by building apps that tie into the AWS ecosystem Any job is easier with the right tools, and Amazon Web Services for Mobile Developers: Building Apps with AWS gets you acquainted with an ever-expanding toolkit for mobile app development.
