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Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1498761275
Category : Computers
Languages : en
Pages : 260
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Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: David Cancel
Publisher: John Wiley & Sons
ISBN: 1119541832
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1498761275
Category : Computers
Languages : en
Pages : 260
Get Book Here
Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: Kenneth Hafertepe
Publisher: Texas A&M University Press
ISBN: 1623496993
Category : Architecture
Languages : en
Pages : 360
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Book Description
Winner, 2020 Ron Tyler Award for Best Illustrated Book on Texas History and Culture In this thoughtful tour of 120 historic homes in Waco, Texas, architectural historian Kenneth Hafertepe gives readers a glimpse of the surprising variety of styles and stories captured in the houses built by and for Wacoans. Focusing on the period from the 1850s to about 1940, Hafertepe provides not only snapshots of the dwellings in which the people of Waco lived, but also informed hints about how they lived: everyone from the wealthiest merchants to the humblest day laborers. Historic Homes of Waco, Texas incorporates material gleaned from city directories, fire insurance maps, census and cemetery records, and other archival and published sources to afford the most complete picture possible of how these homes came to be and what became of those who built and lived in them. Over 120 color photographs, also taken by the author, round out the descriptions. The popular enthusiasm for the television series featuring Waco-area “fixer-uppers,” coupled with the burgeoning local industry generated by the show’s two charismatic hosts, has certainly boosted interest in historic homes and buildings in Waco. Indeed, Hafertepe has incorporated a handful of properties featured on the show among the houses profiled in this book. But beyond any current entertainment craze, Historic Homes of Waco, Texas will stand the test of time as an authoritative and entertaining tribute to these important structures and the people who inhabited them.
Author: Reed, Marlene M.
Publisher: Edward Elgar Publishing
ISBN: 1839101423
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.
Author: D. Stephen Long
Publisher: Baylor University Press
ISBN: 1602580146
Category : Christianity and politics
Languages : en
Pages : 240
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Book Description
Calculated Futures seeks a way forward by engaging economics as a social scientific discipline without subordinating theology to it.
Author: William S Smith
Publisher: University of Michigan Press
ISBN: 0472125931
Category : Political Science
Languages : en
Pages : 237
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Book Description
Following costly U.S. engagement in two wars in the Middle East, questions about the appropriateness of American military interventions dominate foreign policy debates. Is an interventionist foreign policy compatible with the American constitutional tradition? This book examines critic Irving Babbitt’s (1865–1933) unique contribution to understanding the quality of foreign policy leadership in a democracy. Babbitt explored how a democratic nation’s foreign policy is a product of the moral and cultural tendencies of the nation’s leaders, arguing that the substitution of expansive, sentimental Romanticism for the religious and ethical traditions of the West would lead to imperialism. The United States’ move away from the restraint and order of sound constitutionalism to involve itself in the affairs of other nations will inevitably cause a clash with the “civilizational” regions that have emerged in recent decades. Democracy and Imperialism uses the question of soul types to address issues of foreign policy leadership, and discusses the leadership qualities that are necessary for sound foreign policy.
Author: Linda S. Schearing
Publisher:
ISBN: 9781602585430
Category : Eden
Languages : en
Pages : 0
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Book Description
Sex, seduction, and the perfect marriage. Though it may not have been the intent of Genesis 1-3, the biblical first couple has been used for generations to sell consumable goods and strange ideologies--both salacious and holy--to willing western masses. And, Linda Schearing and Valarie Ziegler argue, Adam and Eve have become archetypal figures for secular and religious society alike as they are transplanted from their ancient garden to a more modern Eden, often with eyebrow-raising consequences. Finding common ground between both religious and secular recastings of Adam and Eve, Schearing and Ziegler offer page-turning evidence of just how ubiquitous the first couple has become. From online dating services and promises of God-ordained romance to the advertising and selling of games, bathroom fixtures, and even risqué bloomers, Adam and Eve are a hot commodity in modern culture. These strange, confusing, often humorous, and sometimes shocking accounts testify to the myriad of ways in which Genesis 1-3 has been recycled and recreated in the popular imagination, and moreover, in promotion of the Western worldview.
Author: Dawson Church
Publisher: Elite Books
ISBN: 1600700152
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
At this threshold of our species' evolution there is an increasing recognition that new approaches are needed to create the radical changes necessary for humanity to survive on this planet. Business is not exempt-it's at the center of this radical change. Business can even be the lynchpin around which the rest of social transformation takes place, and can lead the way as we relinquish our addiction to control and to the extreme competitiveness that has paralyzed us and prevented us from uniting to address the urgency of the crisis at hand. In this anthology, some of the best-selling business authors of today infuse their visions, experiences, and insights into the ongoing conversation about how to find solutions to seemingly impossible challenges. The guiding principles for the book are derived from the inspiring, timeless wisdom of Albert Einstein, a man who modeled the ability to be a channel for intuitive, imaginative, and collective intelligence. From that realm we can draw on collective intelligence to re-invent ourselves and transform business.
Author: David Lyle Jeffrey
Publisher:
ISBN: 9781602584167
Category : Bible
Languages : en
Pages : 0
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Book Description
Introduction / David Lyle Jeffrey --The "opening of windows" : the King James Bible and late Tudor translation theories / Alister E. McGrath --Translating majesty : the King James Bible, John Milton, and the English Revolution / Laura L. Knoppers --The King James Bible in Britain from the late eighteenth century / David W. Bebbington --The King James version at 300 in America : "the most democratic book in the world" / Mark Noll --The King James Bible, mission, and the vernacular impetus / Lamin Sanneh --Regions Luther never knew : ancient books in a new world / Philip Jenkins --The question of eloquence in the King James version / Robert Alter --The Word that enjureth forever : a century of scholarship on the King James version / Beth Allison Barr.
Author: Nikki Bado-Fralick
Publisher:
ISBN:
Category : Crafts & Hobbies
Languages : en
Pages : 252
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Book Description
"Written with verve and a healthy dollop of humor, Toying with God examines the sometimes zany world of religious games and dolls, from pre-history to today. Packed with examples that add immeasurably to readers' knowledge of religious trivia, this entertaining romp is an insightful reflection upon one of the more curious intersections of popular culture and spirituality. Have we humans blended fun with spirituality for good or for ill? And what does all of this say about our insatiable need for entertainment?" --Book Jacket.
