Author: Kathy Sierra
Publisher: "O'Reilly Media, Inc."
ISBN: 1491919078
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 0470148683
Category : Design
Languages : en
Pages : 371
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Book Description
A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
Author: Jill Winger
Publisher: Flatiron Books
ISBN: 1250305942
Category : Cooking
Languages : en
Pages : 538
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Book Description
Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to use obscure items to enjoy this lifestyle. And as a busy mother of three, Jill knows how to make recipes easy and delicious for all ages. "Jill takes you on an insightful and delicious journey of becoming a homesteader. This book is packed with so much easy to follow, practical, hands-on information about steps you can take towards integrating homesteading into your life. It is packed full of exciting and mouth-watering recipes and heartwarming stories of her unique adventure into homesteading. These recipes are ones I know I will be using regularly in my kitchen." - Eve Kilcher These 109 recipes include her family’s favorites, with maple-glazed pork chops, butternut Alfredo pasta, and browned butter skillet corn. Jill also shares 17 bonus recipes for homemade sauces, salt rubs, sour cream, and the like—staples that many people are surprised to learn you can make yourself. Beyond these recipes, The Prairie Homestead Cookbook shares the tools and tips Jill has learned from life on the homestead, like how to churn your own butter, feed a family on a budget, and experience all the fulfilling satisfaction of a DIY lifestyle.
Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
ISBN: 1581154968
Category : Art
Languages : en
Pages : 249
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Book Description
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: James Tynion IV
Publisher: DC Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 28
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Book Description
The Designer’s machinations have left Batman’s life in tatters! Gotham City’s ambitious rebuilding has skittered to a halt as new powers are rising to shape its destiny-and Batman is powerless to stop them! With no Alfred or Bat-Family to lean on, the Dark Knight stands alone against the ascendance of his greatest adversary!
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616893443
Category : Design
Languages : en
Pages : 250
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Book Description
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Author: Shannon Hale
Publisher: Bloomsbury Publishing USA
ISBN: 1619637499
Category : Juvenile Fiction
Languages : en
Pages : 144
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Book Description
Co-written by New York Times bestselling and Newbery Honor winning author Shannon Hale, this sequel to the highly acclaimed Rapunzel's Revenge is a hilarious tall tale about Jack, his beanstalk . . . and his best-friend-with-wicked-braids, Rapunzel. Jack likes to think of himself as a criminal mastermind . . . with an unfortunate amount of bad luck. A schemer, plotter, planner, trickster, swindler . . . maybe even thief? One fine day Jack picks a target a little more giant than the usual, and one little bean turns into a great big building-destroying beanstalk. With help from Rapunzel (and her trusty braids), a pixie from Jack's past, and a man with inventions from the future, they just might out-swindle the evil giants and put his beloved city back in the hands of good people . . . while catapulting themselves and readers into another fantastical adventure. Don't miss any of these other books from New York Times bestselling author Shannon Hale: Graphic Novels with Dean Hale, illustrated by Nathan Hale Rapunzel's Revenge Calamity Jack The Books of Bayern The Goose Girl Enna Burning River Secrets Forest Born The Princess Academy trilogy Princess Academy Princess Academy: Palace of Stone Princess Academy: The Forgotten Sisters Book of a Thousand Days Dangerous For Adults Austenland Midnight in Austenland The Actor and the Housewife
Author: Talia Koren
Publisher: Page Street Publishing
ISBN: 1645675211
Category : Cooking
Languages : en
Pages : 424
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Book Description
50+ Tasty Solutions to the Eternal Workday Dilemma: “What Should I Have for Lunch?” Tackling your midday cravings has never been easier, thanks to Talia Koren’s debut cookbook. The founder of the meal plan subscription service and blog Workweek Lunch shares her secret tricks for saving time, money and stress by meal-prepping lunches you can’t wait to eat. Skip waiting in line for expensive takeout and make one of Talia’s dozens of mouthwatering, easy-to-pack recipes instead. Each recipe is designed to be cooked in bulk, so you can get all of your cooking for the week done in just one afternoon. With your meals ready to grab and go, you’ll love sleeping in a little longer before your morning commute. There are tons of tasty dishes to whip up, like a hearty Italian Turkey Meatball Orzo Bowl or some cheesy Kimchi Mushroom Quesadillas. No microwave at work? No problem! Talia’s got you covered with options like Turmeric Chickpea Avocado Sandwiches and Chicken Banh Mi–Inspired Wraps. Busy week? Try one of her satisfying low-maintenance meals, like the Chorizo Sweet Potato Black Bean Skillet, or plan ahead with a freezer stash option like Veggie Chili Mac ’N’ Cheese, which is specifically designed for you to make then reheat on hectic days. Talia also shares smart storage and reheating tips, as well as innovative ways to remix your meal preps throughout the week, guaranteeing that your lunches stay fresh and never boring. Whether you’re trying to save cash, free up some extra time or are just seeking exciting new meals to brighten up your midday routine, level up your workweek with these lunches!
Author: Christmas Abbott
Publisher: HarperCollins
ISBN: 006239097X
Category : Health & Fitness
Languages : en
Pages : 348
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Book Description
CrossFit celebrity Christmas Abbott shows how to attain the body of your dreams with a targeted eating strategy and total-body workout plan that will whip glutes and hips—and every problem area—into top shape. As a formerly “skinny fat” woman, Christmas Abbott knows what real women need to get the butt and body of their dreams. In The Badass Body Diet, she dispels the myth of the health benefits of a “pear shape” body, teaches readers how to spot-reduce excess fat with targeted meal plans and recipes that zap cellulite, and galvanizes them with a quick and simple workout plan for a toned butt—the key to total body fitness. Your “glutes” (the technical term for booty) are the body’s largest and most powerful muscle group—and one of the most beautiful—but they can go dormant, flat, and flabby. Packed with essential information, and inspirational before-and-after photos of her clients, The Badass Body Diet shows how to whip that butt into shape and provides essential information on how to: Select essential “booty foods”—the right proteins, fats, and carbs Experience a total body workout with an easy-to-follow, powerful exercise program Improve posture and functional mobility and enhance overall health Target cellulite through diet, workout strategies, and other proven tips And much more. Unlike most “one approach fits all” diet and exercise books, The Badass Body Diet identifies the three types of dieters that Christmas has discovered working with hundreds of clients at her CrossFit gyms—Modifiers, Gainers, and Maintainers—and tailors her approach to each, providing specific goals for maximum results. Stop obsessing about a flat belly, Christmas advises. A Badass Body is a birthright, and it starts at the bottom—with a trim and tight tush.
Author: Julian Jaynes
Publisher: Houghton Mifflin Harcourt
ISBN: 0547527543
Category : Psychology
Languages : en
Pages : 580
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Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
