B-to-B Electronic Marketplaces PDF Download

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B-to-B Electronic Marketplaces

B-to-B Electronic Marketplaces PDF Author: Evi Hartmann
Publisher: Springer Science & Business Media
ISBN: 3663094464
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?