Automotive Sales 101 PDF Download
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Author: Timothy Northburg
Publisher:
ISBN: 9781463676353
Category :
Languages : en
Pages : 146
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Book Description
Many dealerships start their new hires with little or no training and learning is done through trial and error. Why? Either the dealership doesn't know how to train, they don't want to invest in "green" salespeople, or they don't have the time to provide proper training. Automotive Sales 101 is a complete training guidebook that teaches basic fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals new to the business or those who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!
Author: Timothy Northburg
Publisher:
ISBN: 9781463676353
Category :
Languages : en
Pages : 146
Get Book Here
Book Description
Many dealerships start their new hires with little or no training and learning is done through trial and error. Why? Either the dealership doesn't know how to train, they don't want to invest in "green" salespeople, or they don't have the time to provide proper training. Automotive Sales 101 is a complete training guidebook that teaches basic fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals new to the business or those who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!
Author: Wendy Connick
Publisher: Adams Media
ISBN: 1507211031
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money with sales as a side hustle, or are just looking to turn your hobby into a business, everyone can benefit from knowing how to sell. With Sales 101 you can start selling now. This clear and comprehensive guide is perfect for those who are just starting out in the sales field. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started. Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for a career in the sales field.
Author: Tim Northburg
Publisher:
ISBN: 9781466273269
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
"Automotive Sales 101" is a follow-up guidebook that builds upon techniques previously introduced in "Automotive Sales Playbook." This automotive sales book is a complete training guidebook that teaches intermediate fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals who have some experience in the business or those veterans who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!
Author: Max Zanan
Publisher: Independently Published
ISBN: 9781792652929
Category :
Languages : en
Pages : 102
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Book Description
Automotive retail is at crossroads--either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and plenty of practical solutions that should be implemented as soon as possible. It is informative and entertaining at the same time. It is a must read for dealer principals, dealership employees, and vendors that service car dealers.
Author: D. O. N. DIAMOND
Publisher:
ISBN: 9781720295532
Category :
Languages : en
Pages : 109
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Book Description
How to sell cars in today market with social media and online marketing. The road to a sale are the basic step to get started in the automotive industry
Author: Steve Stauning
Publisher: Createspace Independent Publishing Platform
ISBN: 9781722816728
Category :
Languages : en
Pages : 418
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Book Description
Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
Author: Max Zanan
Publisher:
ISBN: 9781691591329
Category :
Languages : en
Pages : 128
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Book Description
This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?
Author: Max Zanan
Publisher:
ISBN: 9781641844017
Category :
Languages : en
Pages : 156
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Book Description
This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws don't exist to protect you. Carvana is not going anywhere and neither is Amazon. At some point they will join forces. Also, OEM's such as Tesla, Rivian, and many more are going to go directly to the consumer, bypassing the dealer network altogether. At the end of the day, awesome customer service, whether in sales, service, or parts, will keep your customers coming back for more. Poor service and a cumbersome sales experience will drive them elsewhere-Carvana, CarMax, Tesla, Jiffy Lube, Firestone, Good Year, Valvoline, NAPA Parts, Pep Boys, etc.COVID-19 is already having a profound effect on consumer behavior and the way in which we buy and service cars. I predict that there will be two types of dealers after this pandemic abates-the first will change their business operations, adopting frictionless digital and showroom retail; the second will hope that things go back to normal and that nothing needs to change. Unfortunately, the second type of dealer will be out of business. It is ultimately your choice whether to accept change. Consumers will continue to purchase cars. The only question is: Will they will be buying from you?
Author: Bob Moesta
Publisher:
ISBN: 9781544509969
Category : Customer relations
Languages : en
Pages : 0
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Book Description
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
Author: Zig Ziglar
Publisher: HarperCollins Leadership
ISBN: 1418530298
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
