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Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: Ms. Ritika Gupta Dr. Saroj Kumar Sahoo
Publisher: Archers & Elevators Publishing House
ISBN: 8194517095
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: AUTORX_MECHANIC_AUS
Publisher: AUTORX_MECHANIC_AUS
ISBN:
Category : Transportation
Languages : en
Pages : 65
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Book Description
wear and tear, requiring regular maintenance and occasional repairs. Introducing AUTORX_MECHANIC_AUS, the ultimate guide to restoring and maintaining your car. Whether you're a seasoned car enthusiast or a beginner looking to delve into the world of automotive care, this comprehensive guide has got you covered. Featuring step-by-step instructions and expert tips, AUTORX_MECHANIC_AUS provides you with the knowledge and skills to keep your car in top shape. From routine tasks such as oil changes and tire rotations to more advanced repairs like engine diagnostics and electrical troubleshooting, this guide empowers you to take control of your vehicle's maintenance. With its user-friendly format and detailed illustrations, AUTORX_MECHANIC_AUS makes it easy to understand even the most complex automotive concepts. You'll learn about different car components, their functions, and how to identify and fix common issues. Not only does AUTORX_MECHANIC_AUS equip you with the know-how to save money on costly repairs, but it also helps you gain a deeper appreciation for the inner workings of your car. Discover the joy of being a hands-on car owner as you confidently tackle maintenance tasks and witness the transformation of your vehicle. Don't let car maintenance intimidate you anymore. Get your hands on AUTORX_MECHANIC_AUS and become the master of your automotive destiny. Your car deserves the best care, and with this guide by your side, you'll be able to provide it with just that.
Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 9780471269205
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Author: Jiangning Zhao
Publisher: FriesenPress
ISBN: 1039175031
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
Theoretically, the formational and developmental mechanism of Shanzhai Model (the Chintrepreneurship, the China-way of Doing Business) theorized in this text, in addition to complying with the traditionally Western dominated frameworks of risk-taking-oriented, technology-oriented, resource-oriented, and speculation-oriented – also creates the peculiar or updated characteristics, complementary and supplementary to the existing theories of entrepreneurship and strategic management. The peculiar characteristics of Shanzhai Model may be attributed to the government policy guidance, from macroeconomic level, to technology development level, and to market expansion level, through the regulated cycle process of CCP government ‘Five-Year-Plan’. Such a dynamic process of government policy system determines the dynamisms of China economy, industry and enterprises, linking the previous weaknesses into the upgrade or rectification of the next five-year-plan, forcing enterprises to obligately upgrade or adjust their business and management operations (given the absolute autocracy of China government). Practically, the imitation-based cost-saving operations on the enterprise level, the ‘Wolf Like’ clustered industry-chain operations organized by the principle of ‘Risks-Resources-Benefits Sharing’ on the industry level, and the ‘Price-to-Performance’ products advantages on the market level – together, they have been contributing to the leapfrog of China economy, by taking advantages of increasingly globalized business environment and the network (Internet) information technology system, turning China into an economic Shanzhai, corruption Shanzhai, and a political Shanzhai, imposing the ‘One Belt One Road’ hegemonism on the harmony of international community. Is it too late? The contribution of this text material may benefit MBA, Ph.D students in management, and especially benefiting to those corporate executives. Regardless of De-Globalization or De-China campaigns, the flow of business is inevitably and eternally beyond the boundaries of countries one way or another, sooner or later. Note that, a document of year-to-year government policies is prepared, interested, contact Dr. Johnny by email:
[email protected]; or by phone: 001-604-773-0783, or 001-778-655-1016.
Author: Kenneth D. Lawrence
Publisher: IAP
ISBN: 1681230895
Category : Mathematics
Languages : en
Pages : 237
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Book Description
The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)
Author: Hua Wang
Publisher: World Scientific
ISBN: 9811234442
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1072
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Book Description
Author: Mac Cato
Publisher: Rockport Publishers
ISBN: 1616738790
Category : Design
Languages : en
Pages : 209
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Book Description
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion� and “societal persuasion� branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
