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Author: Vedat Coskun
Publisher: John Wiley & Sons
ISBN: 1119971098
Category : Technology & Engineering
Languages : en
Pages : 392
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Book Description
This book provides the technical essentials, state-of-the-art knowledge, business ecosystem and standards of Near Field Communication (NFC)by NFC Lab – Istanbul research centre which conducts intense research on NFC technology. In this book, the authors present the contemporary research on all aspects of NFC, addressing related security aspects as well as information on various business models. In addition, the book provides comprehensive information a designer needs to design an NFC project, an analyzer needs to analyze requirements of a new NFC based system, and a programmer needs to implement an application. Furthermore, the authors introduce the technical and administrative issues related to NFC technology, standards, and global stakeholders. It also offers comprehensive information as well as use case studies for each NFC operating mode to give the usage idea behind each operating mode thoroughly. Examples of NFC application development are provided using Java technology, and security considerations are discussed in detail. Key Features: Offers a complete understanding of the NFC technology, including standards, technical essentials, operating modes, application development with Java, security and privacy, business ecosystem analysis Provides analysis, design as well as development guidance for professionals from administrative and technical perspectives Discusses methods, techniques and modelling support including UML are demonstrated with real cases Contains case studies such as payment, ticketing, social networking and remote shopping This book will be an invaluable guide for business and ecosystem analysts, project managers, mobile commerce consultants, system and application developers, mobile developers and practitioners. It will also be of interest to researchers, software engineers, computer scientists, information technology specialists including students and graduates.
Author: Vedat Coskun
Publisher: John Wiley & Sons
ISBN: 1119971098
Category : Technology & Engineering
Languages : en
Pages : 392
Get Book Here
Book Description
This book provides the technical essentials, state-of-the-art knowledge, business ecosystem and standards of Near Field Communication (NFC)by NFC Lab – Istanbul research centre which conducts intense research on NFC technology. In this book, the authors present the contemporary research on all aspects of NFC, addressing related security aspects as well as information on various business models. In addition, the book provides comprehensive information a designer needs to design an NFC project, an analyzer needs to analyze requirements of a new NFC based system, and a programmer needs to implement an application. Furthermore, the authors introduce the technical and administrative issues related to NFC technology, standards, and global stakeholders. It also offers comprehensive information as well as use case studies for each NFC operating mode to give the usage idea behind each operating mode thoroughly. Examples of NFC application development are provided using Java technology, and security considerations are discussed in detail. Key Features: Offers a complete understanding of the NFC technology, including standards, technical essentials, operating modes, application development with Java, security and privacy, business ecosystem analysis Provides analysis, design as well as development guidance for professionals from administrative and technical perspectives Discusses methods, techniques and modelling support including UML are demonstrated with real cases Contains case studies such as payment, ticketing, social networking and remote shopping This book will be an invaluable guide for business and ecosystem analysts, project managers, mobile commerce consultants, system and application developers, mobile developers and practitioners. It will also be of interest to researchers, software engineers, computer scientists, information technology specialists including students and graduates.
Author: Elaine L Ritch
Publisher: Emerald Group Publishing
ISBN: 1839095563
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Author: Geoffrey E. Meredith
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 0857244442
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309677327
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Headlines frequently appear that purport to highlight the differences among workers of different generations and explain how employers can manage the wants and needs of each generation. But is each new generation really that different from previous ones? Are there fundamental differences among generations that impact how they act and interact in the workplace? Or are the perceived differences among generations simply an indicator of age-related differences between older and younger workers or a reflection of all people adapting to a changing workplace? Are Generational Categories Meaningful Distinctions for Workforce Management? reviews the state and rigor of the empirical work related to generations and assesses whether generational categories are meaningful in tackling workforce management problems. This report makes recommendations for directions for future research and improvements to employment practices.
Author: Androniki Kavoura
Publisher: Springer Nature
ISBN: 3031510380
Category :
Languages : en
Pages : 999
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Book Description
Author: Changchun Xuan
Publisher: Taylor & Francis
ISBN: 1000646491
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
• The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers’ social media attitudes • By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore
Author: Mehmet Huseyin Bilgin
Publisher: Springer Nature
ISBN: 3030853047
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book presents selected papers from the 33rd Eurasia Business and Economics Society (EBES) Conference, virtually held in Madrid (Spain) due to the Covid-19 pandemic. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Author: Professor Panagiotis Liargovas
Publisher: Academic Conferences and publishing limited
ISBN: 1912764350
Category : Education
Languages : en
Pages : 679
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Book Description
