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Author: Shuang Gao
Publisher: Multilingual Matters
ISBN: 178892276X
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
Author: Shuang Gao
Publisher: Multilingual Matters
ISBN: 178892276X
Category : Business & Economics
Languages : en
Pages : 166
Get Book Here
Book Description
This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
Author: Eleonara Pasotti
Publisher:
ISBN: 9781108775700
Category : City planning
Languages : en
Pages :
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Book Description
"In 2006, a group of residents in Yungay, a working-class neighborhood of lowrises in the center of Santiago, attended a public hearing organized by city officials. The neighbors had expected a perfunctory event, and attended somewhat by chance. Instead, to their surprise, officials informed participants of a plan to change zoning laws that would have dramatically augmented the construction of high-rises in their neighborhood. Residents knew that the threat was real. They had already observed waves of high-rises being built throughout the city, as the mayor pursued flagship projects and infrastructure modernization to position Santiago as a competitive center for international investment. This was taking place in the heart of a country considered the historical hotbed of neoliberalism: unions were weak, and the fiscal, planning, and taxation environment had traditionally and strongly favored developers"--
Author: Henry R. Nau
Publisher: Oxford University Press, USA
ISBN: 0199937494
Category : Political Science
Languages : en
Pages : 256
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Book Description
Worldviews of Aspiring Powers provides a serious study of the domestic foreign policy debates in five world powers who have gained more influence as the US's has waned: China, Japan, India, Russia and Iran. Featuring a leading regional scholar for each essay, each essay identifies the most important domestic schools of thought—nationalists, realists, globalists, idealists/exceptionalists—and connects them to the historical and institutional sources that fuel each nation's foreign policy experience. While scholars have applied this approach to US foreign policy, this book is the first to track the competing schools of foreign policy thought within five of the world's most important rising powers. Concise and systematic, Worldviews of Aspiring Powers will serve as both an essential resource for foreign policy scholars trying to understand international power transitions and as a text for courses that focus on the same.
Author: Yves L. Doz
Publisher: Harvard Business Press
ISBN: 9780875848709
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Kal Mentak
Publisher: khalid mentak
ISBN:
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders. For the ambitious, globally-minded, and innovative aspiring entrepreneur, each chapter is a treasure trove of strategies, stories, and secrets. You'll explore the digital nomad lifestyle that's rewriting entrepreneurship, and delve into how technology is erasing business boundaries. Imagine the thrill of leading a remote team from a beach in Bali or closing deals while traversing the Sahara! But it's not just about the allure of remote work. This book tackles the real challenges – from navigating cultural nuances to legal landscapes across different continents. You'll find inspirational success stories from the Middle East and Africa, offering lessons in resilience and adaptability. Business students, prepare to have your minds expanded. This book is a crash course in global business practices, tech innovations, and cultural agility. Each page turns the complex world of international startups into engaging, digestible bites of knowledge. And guess what? It's laced with humor, because who said learning about global startups can't be fun? By the end of "Global Nomads," you won’t just understand the rise of borderless startups; you'll be equipped to join them. Your perspective on global entrepreneurship will be forever changed. Are you ready to break free from traditional boundaries and make your mark in the global business landscape? Your journey starts here.
Author: Nigel Hollis
Publisher: St. Martin's Press
ISBN: 0230615414
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Author: DK
Publisher: Penguin
ISBN: 0744050847
Category : Young Adult Nonfiction
Languages : en
Pages : 842
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Book Description
Be the change in your community! This illustrated guide takes you through challenges the world is facing and how you and your kids can help overcome them. Aspiring activists and young community leaders need information and tools to be responsible citizens and changemakers in their communities. This activism book is packed with content that will both educate and challenge young children aged 11+ years to make a difference. How to be a Global Citizen covers topics such as politics and voting, how to be responsible with online communication, preventing unfair discrimination, and protecting our environment. You’ll find: • Creative illustrations and clear text simplify challenging topics • Advice for parents and teachers on explaining tricky social and environmental issues to children • Steps to contribute to society at an individual level • Features on inspirational young role models leading the charge on different causes around the world Inspire youth with tales of their peers Young people are leading movements around the world, influencing their communities, and illuminating issues that have plagued our societies for far too long. Each chapter of How to be a Global Citizen provides information and ideas on how children can have important conversations amongst friends, family, and the wider community to affect change. Children are inspired by the stories of young leaders such as LGBTQ+ rights activist, Jazz Jennings, and environmentalist, Greta Thunberg. And each of their stories serves to be an example of what it means to be a responsible citizen, how to make the world a better place, and how to care for our societies and environment. Other titles to Help Your Kids DK’s Help Your Kids series is aimed at young readers ages 11 + years, parents, and teachers. These books are an excellent resource to help children understand complex topics. Other books in this series include Help Your Kids with English, Help Your Kids with Study Skills, and Help Your Kids with Dyslexia.
Author: Steven Weber
Publisher: Harvard University Press
ISBN: 0674243706
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
At a time when globalization is taking a step backward, what’s the best way to organize a global enterprise? The key, explains political economist Steven Weber, is to prepare for a world increasingly made up of competing regions defined by their own rules and standards. Globalization has taken a hit as trade wars and resistance to mass migrations dominate headlines. Are we returning to the old world of stand-alone nations? Political economist Steven Weber argues that we are heading toward something new. Global connectedness will not dissolve but will be defined by “regional” blocs, demarcated more by the rules and standards they follow than by territory. For leaders of firms and NGOs with global ambitions, navigating this transformation is the strategic challenge of the decade. Not long ago, we thought the world was flattening out, offering a level playing field to organizations striving for worldwide reach. As global economic governance expanded, firms shifted operations to wherever was most efficient—designing in one country and buying, manufacturing, and selling in others. Today, the world looks bumpier, with rising protectionism, national struggles over data control, and tensions over who should set worldwide standards. Expect emerging regional blocs to be dominated by the major rule-makers: the US, China, and possibly the EU. Firms and NGOs will need to remake themselves by building complete, semi-independent organizations in each region. Every nation will choose which rule-maker it wants to align with, and it may not be the one next door. This new world has the potential to be more prosperous, Weber argues, but friction between the dynamics of geography and technology will make it more risky. Pioneering research, creative thinking, and colorful storytelling from the frontlines of the global economy combine to make this a must-read for leaders and analysts facing tomorrow’s world.
Author: Angel Cabrera
Publisher: Harvard Business Press
ISBN: 142218322X
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Why do we need global leaders? The voyage of a pair of blue jeans, from inception to product release, offers a glimpse into the inexorably international--and complex--world of business today: The cotton may be picked from Peruvian or Ugandan fields, shipped to China for finishing, and then sent to Malaysia to be woven into yarn. The yarn goes to Thailand where the fabric is made, and the fabric is cut in Singapore before it is sent to Indonesia for sewing. Labels come from India. Zippers from Hong Kong. Thread from Malaysia. Buttons and rivets from Taiwan. The range of countries and systems involved in this production demonstrates that business in most industries (automotive and electronics, food and pharma) has become inescapably linked across borders. But it's more than mastering geography and culture that makes a leader today a different breed. You must master the complex mindset and competencies needed to lead in today's fully globalized world. No easy task. Enter Angel Cabrera and.
Author: André De Guillaume
Publisher: Allen & Unwin
ISBN: 9781741147063
Category : Humor
Languages : en
Pages : 150
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Book Description
Simple, direct and delightfully unprincipled, this is the essential book for the briefcase, handbag or knapsack of any aspiring world leader.
