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Author: Brasil. Ministerio da Ciencia e Tecnologia. Programa de Apoio a Capacitacao Tecnologica da Industria
Publisher:
ISBN:
Category :
Languages : pt-BR
Pages : 52
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Author: Brasil. Ministerio da Ciencia e Tecnologia. Programa de Apoio a Capacitacao Tecnologica da Industria
Publisher:
ISBN:
Category :
Languages : pt-BR
Pages : 52
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Book Description
Author: Mauro Pinho
Publisher: Seven Editora
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 1915
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Book Description
Temos o prazer de lançar o primeiro livro internacional do ano de 2022 voltado a área do desenvolvimento, que tem como título Principles and concepts for development in nowadays society, essa obra contém 152 artigos voltados a área multidisciplinar, sendo a mesma pela Seven Publicações Ltda. A Seven Editora, agradece e enaltasse os autores que fizeram parte desse livro. Desejamos uma boa leitura a todos
Author: Christopher Freeman
Publisher: Psychology Press
ISBN: 1855670704
Category : Macroeconomics
Languages : en
Pages : 486
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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Arun Vishwanath
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433110832
Category : Communication
Languages : en
Pages : 0
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Book Description
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Author: Nancy Martha West
Publisher: University of Virginia Press
ISBN: 9780813919591
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Author: Gary N. Powell
Publisher: SAGE Publications
ISBN: 1412973716
Category : Business & Economics
Languages : en
Pages : 673
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Book Description
The Handbook of Gender and Work provides a comprehensive overview and synthesis of the literature and knowledge about gender and work. It equips the reader with a solid understanding of where we stand on gender and work issues and what the next directions for research and assessment will be. Under the skilled leadership of editor Gary N. Powell, an outstanding group of multidisciplinary and international researchers and scholars deliver their summary and analysis of current research and their views on how gender and work intersect along a variety of societal, economic, interpersonal, and organizational paradigms. Topics include: * Gender gap in earnings * Sex segregation of occupations * Romantic relationships in organizational settings * Stress and work * Affirmative action * Sexual harassment * Mentoring * Women as leaders * The glass ceiling * Women entrepreneurs * Corporate masculinity * Gender and ethnicity * Gender bias in hiring and evaluating The Handbook of Gender and Work will be an invaluable resource for students, scholars, and professionals interested in increasing their understanding of gender-related phenomena that occur in the workplace. Anyone seeking guidance for dealing with specific situations that arise as a result of the influence of gender, or in identifying useful directions for future, will want to own a copy of this Handbook!
Author: UNESCO
Publisher: UNESCO Publishing
ISBN: 9231001299
Category : Education
Languages : en
Pages : 818
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Book Description
There are fewer grounds today than in the past to deplore a North‑South divide in research and innovation. This is one of the key findings of the UNESCO Science Report: towards 2030. A large number of countries are now incorporating science, technology and innovation in their national development agenda, in order to make their economies less reliant on raw materials and more rooted in knowledge. Most research and development (R&D) is taking place in high-income countries, but innovation of some kind is now occurring across the full spectrum of income levels according to the first survey of manufacturing companies in 65 countries conducted by the UNESCO Institute for Statistics and summarized in this report. For many lower-income countries, sustainable development has become an integral part of their national development plans for the next 10–20 years. Among higher-income countries, a firm commitment to sustainable development is often coupled with the desire to maintain competitiveness in global markets that are increasingly leaning towards ‘green’ technologies. The quest for clean energy and greater energy efficiency now figures among the research priorities of numerous countries. Written by more than 50 experts who are each covering the country or region from which they hail, the UNESCO Science Report: towards 2030 provides more country-level information than ever before. The trends and developments in science, technology and innovation policy and governance between 2009 and mid-2015 described here provide essential baseline information on the concerns and priorities of countries that could orient the implementation and drive the assessment of the 2030 Agenda for Sustainable Development in the years to come.
Author: Susan Hayter
Publisher:
ISBN: 9789221316091
Category : Collective labor agreements
Languages : en
Pages : 0
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Book Description
Collective bargaining involves a process of negotiation between one or more unions and an employer or employers' organisation(s). The outcome is a collective agreement that defines terms of employment - typically wages, working hours and in-work benefits. The agreement affords labour protection: minimum wages, regular earnings; limits on working hours and predictable work schedules; safe working environments; parental leave and sick leave; and a fair share in the benefits of increased productivity. The International Labour Organization (ILO) Collective Agreements Recommendation 1951 (No. 91) considers, where appropriate and having regard to national practice, that measures should be taken to extend the application of all or some provisions of a collective agreement to all employers and workers included wthin the domain of the agreement. The extension of a collective agreement generalises the terms and conditions of employment, agreed between organised firms and workers, represented through their association(s) and union(s), to the non-organised firms within a sector, occupation or territory. The collection of chapters in this volume are about the extension of collective agreements as an act of public policy.
Author: Alfred Hower
Publisher: University Press of Florida
ISBN: 1947372750
Category : History
Languages : pt
Pages : 315
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Book Description
The books in the Florida and the Caribbean Open Books Series demonstrate the University Press of Florida’s long history of publishing Latin American and Caribbean studies titles that connect in and through Florida, highlighting the connections between the Sunshine State and its neighboring islands. Books in this series show how early explorers found and settled Florida and the Caribbean. They tell the tales of early pioneers, both foreign and domestic. They examine topics critical to the area such as travel, migration, economic opportunity, and tourism. They look at the growth of Florida and the Caribbean and the attendant pressures on the environment, culture, urban development, and the movement of peoples, both forced and voluntary. The Florida and the Caribbean Open Books Series gathers the rich data available in these architectural, archaeological, cultural, and historical works, as well as the travelogues and naturalists’ sketches of the area in prior to the twentieth century, making it accessible for scholars and the general public alike. The Florida and the Caribbean Open Books Series is made possible through a grant from the National Endowment for the Humanities and the Andrew W. Mellon Foundation, under the Humanities Open Books program.
Author: United Nations Environment Programme
Publisher: UN
ISBN:
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
This innovative publication, which is based on statistical evidence, illustrates major global environmental, economic and social changes since 1992. The numbers tell the story of how, in twenty years, the world has changed more than most of us could have ever imagined. The report has been produced within the framework of UNDP's fifth Global Environment Outlook assessment report, which will be published in May 2012 in advance of Rio+20.
