Author: Cameron M. Weber
Publisher: Taylor & Francis
ISBN: 100093425X
Category : Business & Economics
Languages : en
Pages : 182
Get Book Here
Book Description
This monograph is an innovative examination of the political economy of music. It integrates original economic theories and empirical research to shed light on the economic and social forces shaping music and society today. Interactive relationships, such as the importance of entrepreneurship, serendipity and authenticity, will be explored in artist subjective determinations of success. In particular, this book deeply explores the mental health of musicians and "creative destruction" during the covid era, copyrights in music markets and an evaluation of the importance of entrepreneurship and brand marketing in the life of musical artists. The monograph contributes empirical research to underexplored areas in the cultural economics of music, such as the proposed musical production function by Samuel Cameron (Routledge 2015) and the concept of distinction in cultural production by Pierre Bourdieu (Routledge 1984, 2010) as uniquely applied with examples from the covid era. Readers will benefit from this easy-to-understand interdisciplinary exploration of the music industry with a focus on the United States and the political economy of music during the covid era. Most cultural economics is focused on Europe and Asia, so this emphasis on the United States will be of interest. This book will be a beneficial reference work for researchers and will find an audience among music professionals and artists. Academics and non-academics, experts and novices interested in music and political economy will also find value in Artists and Markets in Music.
Author: Clyde Philip Rolston
Publisher: CRC Press
ISBN: 1134705557
Category : Technology & Engineering
Languages : en
Pages : 524
Get Book Here
Book Description
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440352852
Category : Art
Languages : en
Pages : 1155
Get Book Here
Book Description
A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.
Author: Daragh O'Reilly
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999535
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Author: Andrea Glauser
Publisher: Palgrave Macmillan
ISBN: 9783030390129
Category : Social Science
Languages : en
Pages :
Get Book Here
Book Description
This edited collection offers an in-depth analysis of the complex and changing relationship between the arts and their markets. Highly relevant to almost any sociological exploration of the arts, this interaction has long been approached and studied. However, rapid and far-reaching economic changes have recently occurred. Through a number of new empirical case studies across multiple artistic, historic and geographical settings, this volume illuminates the developments of various art markets, and their sociological analyses. The contributions include chapters on artistic recognition and exclusion, integration and self-representation in the art market, sociocultural changes, the role of the gallery owner, and collectives, rankings, and constraints across the cultural industries. Drawing on research from Japan, Switzerland, France, Italy, China, the US, UK, and more, this rich and global perspective challenges current debates surrounding art and markets, and will be an important reference point for scholars and students across the sociology of arts, cultural sociology and culture economy.
Author: Timothy D. Taylor
Publisher: University of Chicago Press
ISBN: 022631197X
Category : Business & Economics
Languages : en
Pages : 236
Get Book Here
Book Description
iTunes. Spotify. Pandora. With these brief words one can map the landscape of music today, but these aren’t musicians, songs, or anything else actually musical—they are products and brands. In this book, Timothy D. Taylor explores just how pervasively capitalism has shaped music over the last few decades. Examining changes in the production, distribution, and consumption of music, he offers an incisive critique of the music industry’s shift in focus from creativity to profits, as well as stories of those who are laboring to find and make musical meaning in the shadows of the mainstream cultural industries. Taylor explores everything from the branding of musicians to the globalization of music to the emergence of digital technologies in music production and consumption. Drawing on interviews with industry insiders, musicians, and indie label workers, he traces both the constricting forces of bottom-line economics and the revolutionary emergence of the affordable home studio, the global internet, and the mp3 that have shaped music in different ways. A sophisticated analysis of how music is made, repurposed, advertised, sold, pirated, and consumed, Music and Capitalism is a must read for anyone who cares about what they are listening to, how, and why.
Author: Andrea Glauser
Publisher: Springer Nature
ISBN: 3030390136
Category : Social Science
Languages : en
Pages : 435
Get Book Here
Book Description
This edited collection offers an in-depth analysis of the complex and changing relationship between the arts and their markets. Highly relevant to almost any sociological exploration of the arts, this interaction has long been approached and studied. However, rapid and far-reaching economic changes have recently occurred. Through a number of new empirical case studies across multiple artistic, historic and geographical settings, this volume illuminates the developments of various art markets, and their sociological analyses. The contributions include chapters on artistic recognition and exclusion, integration and self-representation in the art market, sociocultural changes, the role of the gallery owner, and collectives, rankings, and constraints across the cultural industries. Drawing on research from Japan, Switzerland, France, Italy, China, the US, UK, and more, this rich and global perspective challenges current debates surrounding art and markets, and will be an important reference point for scholars and students across the sociology of arts, cultural sociology and culture economy.
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454
Get Book Here
Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Author: Thomas Baumert
Publisher: Springer Nature
ISBN: 3031432266
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Did you know that Bach invested in mines? That Rossini improved his income by running casinos in the opera houses which on weekends performed his operas? Or that Puccini composed shorter arias to make them fit the length of gramophone disks as they reported him huge revenues? Or who was, in financial terms, the most successful classical composer in history? This book —the first of its kind— studies and compares the finances of twenty classical composers in their historical and economical context. Each chapter details and quantifies the sources of income of these musicians (wages, royalties, subsidies, percentages over the number of performances, arrangements, investments in the musical sector, etc), thus allowing to estimate the income they obtained due to their artistic — primarily compositional, but also related— activities. In addition, it also estimates the composer’s expenditures, thus drawing a relatively complete image of their personal finances. This not only allows to conclude to create a ranking of composers according to their economic success, but —more importantly— for the first time gives an accurate image of the financial situation of a broad set of composers. This allows to correct many false believes while also giving new insights on the relation between economics and music history.
Author: Yiyi Wang
Publisher: Taylor & Francis
ISBN: 1040257593
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
Artist Management in the Music Industries: A Sui Generis Form of Management provides one of the first substantive, academic examinations of the role of an artist manager. This book deconstructs the nature of Artist Management, unveiling the pivotal role of the artist manager in creating and sustaining a dynamic environment referred to as the ‘Loop’, where success is realised by navigating four variables – Risks, Relationships, Emotions, and Expectations (2Rs and 2Es) – within and beyond the ‘Loop’. This book offers a new perspective on Artist Management as a sui generis discipline that does not fit easily inside standard conceptions of management. Featuring ethnography and interviews, this book sheds light on the realworld challenges and successes in the field. It is a must-read for researchers, students, and practitioners in the music business, music marketing, and artist management, offering invaluable insights into the practices that shape the cultural landscape.
