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Author: Alhamzah Alnoor
Publisher: Springer Nature
ISBN: 9811965099
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the variables. Consequently, the number of studies using SEM-ANN has increased, but the different types of study cases that show customization of different processes in ANNs method combination with SEM are still unknown, and this aspect will be affecting to the generation results. Thus, there is a need for further investigation in marketing and consumer research. This book bridges the significant gap in this research area. The adoption of SEM and ANN techniques in social commerce and consumer research is massive all over the world. Such an expansion has generated more need to learn how to capture linear and non-compensatory relationships in such area. This book would be a valuable reading companion mainly for business and management students in higher academic organizations, professionals, policy-makers, and planners in the field of marketing. This book would also be appreciated by researchers who are keenly interested in social commerce and consumer research.
Author: Alhamzah Alnoor
Publisher: Springer Nature
ISBN: 9811965099
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the variables. Consequently, the number of studies using SEM-ANN has increased, but the different types of study cases that show customization of different processes in ANNs method combination with SEM are still unknown, and this aspect will be affecting to the generation results. Thus, there is a need for further investigation in marketing and consumer research. This book bridges the significant gap in this research area. The adoption of SEM and ANN techniques in social commerce and consumer research is massive all over the world. Such an expansion has generated more need to learn how to capture linear and non-compensatory relationships in such area. This book would be a valuable reading companion mainly for business and management students in higher academic organizations, professionals, policy-makers, and planners in the field of marketing. This book would also be appreciated by researchers who are keenly interested in social commerce and consumer research.
Author: Paul Szwarc
Publisher: Kogan Page Publishers
ISBN: 9780749443368
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research.
Author: Pankaj Srivastava
Publisher: Springer Nature
ISBN: 9811638071
Category : Technology & Engineering
Languages : en
Pages : 358
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Book Description
This book is a collection of selected papers presented at the 17th FAI International Conference on Engineering, Mathematical and Computational Intelligence (ICEMCI 2019), held at Jabalpur Engineering College, India, from 21–23 December 2019. This book discusses mathematical, computational intelligence and engineering approaches for tourism, agriculture and health care. It is a unique combination of a wide spectrum of topics, such as tourism destination ranking, medical diagnosis-based intelligent systems, drivers for hotel objectives, irrigation systems and more, which are discussed by using fuzzy, statistical and neural network tools. This book will be valuable to faculty members, postgraduate students, research scholars as well as readers from the industrial sector.
Author: Do, Quang Hung
Publisher: IGI Global
ISBN: 1799832406
Category : Computers
Languages : en
Pages : 275
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Book Description
In today’s modernized market, various disciplines continue to search for universally functional technologies that improve upon traditional processes. Artificial neural networks are a set of statistical modeling tools that are capable of processing nonlinear data with strong accuracy. Due to their complexity, utilizing their potential was previously seen as a challenge. However, with the development of artificial intelligence, this technology has proven to be an effective and efficient problem-solving method. Artificial Neural Network Applications in Business and Engineering is an essential reference source that illustrates recent advancements of artificial neural networks in various professional fields, accompanied by specific case studies and practical examples. Featuring research on topics such as training algorithms, transportation, and computer security, this book is ideally designed for researchers, students, developers, managers, engineers, academicians, industrialists, policymakers, and educators seeking coverage on modern trends in artificial neural networks and their real-world implementations.
Author: Heungsun Hwang
Publisher: CRC Press
ISBN: 146659294X
Category : Mathematics
Languages : en
Pages : 346
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Book Description
Developed by the authors, generalized structured component analysis is an alternative to two longstanding approaches to structural equation modeling: covariance structure analysis and partial least squares path modeling. Generalized structured component analysis allows researchers to evaluate the adequacy of a model as a whole, compare a model to alternative specifications, and conduct complex analyses in a straightforward manner. Generalized Structured Component Analysis: A Component-Based Approach to Structural Equation Modeling provides a detailed account of this novel statistical methodology and its various extensions. The authors present the theoretical underpinnings of generalized structured component analysis and demonstrate how it can be applied to various empirical examples. The book enables quantitative methodologists, applied researchers, and practitioners to grasp the basic concepts behind this new approach and apply it to their own research. The book emphasizes conceptual discussions throughout while relegating more technical intricacies to the chapter appendices. Most chapters compare generalized structured component analysis to partial least squares path modeling to show how the two component-based approaches differ when addressing an identical issue. The authors also offer a free, online software program (GeSCA) and an Excel-based software program (XLSTAT) for implementing the basic features of generalized structured component analysis.
Author: J. Christopher Westland
Publisher: Springer
ISBN: 3030125084
Category : Technology & Engineering
Languages : en
Pages : 155
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Book Description
This new edition surveys the full range of available structural equation modeling (SEM) methodologies. The book has been updated throughout to reflect the arrival of new software packages, which have made analysis much easier than in the past. Applications in a broad range of disciplines are discussed, particularly in the social sciences where many key concepts are not directly observable. This book presents SEM’s development in its proper historical context–essential to understanding the application, strengths and weaknesses of each particular method. This book also surveys the emerging path and network approaches that complement and enhance SEM, and that are growing in importance. SEM’s ability to accommodate unobservable theory constructs through latent variables is of significant importance to social scientists. Latent variable theory and application are comprehensively explained and methods are presented for extending their power, including guidelines for data preparation, sample size calculation and the special treatment of Likert scale data. Tables of software, methodologies and fit statistics provide a concise reference for any research program, helping assure that its conclusions are defensible and publishable.
Author: David Kremelberg
Publisher: SAGE Publications
ISBN: 150631791X
Category : Social Science
Languages : en
Pages : 529
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Book Description
Making statistics—and statistical software—accessible and rewarding This book provides readers with step-by-step guidance on running a wide variety of statistical analyses in IBM® SPSS® Statistics, Stata, and other programs. Author David Kremelberg begins his user-friendly text by covering charts and graphs through regression, time-series analysis, and factor analysis. He provides a background of the method, then explains how to run these tests in IBM SPSS and Stata. He then progresses to more advanced kinds of statistics such as HLM and SEM, where he describes the tests and explains how to run these tests in their appropriate software including HLM and AMOS. This is an invaluable guide for upper-level undergraduate and graduate students across the social and behavioral sciences who need assistance in understanding the various statistical packages.
Author: Jörg Henseler
Publisher: Guilford Publications
ISBN: 1462545610
Category : Social Science
Languages : en
Pages : 387
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Book Description
This book presents powerful tools for integrating interrelated composites--such as capabilities, policies, treatments, indices, and systems--into structural equation modeling (SEM). Jörg Henseler introduces the types of research questions that can be addressed with composite-based SEM and explores the differences between composite- and factor-based SEM, variance- and covariance-based SEM, and emergent and latent variables. Using rich illustrations and walked-through data sets, the book covers how to specify, identify, estimate, and assess composite models using partial least squares path modeling, maximum likelihood, and other estimators, as well as how to interpret findings and report the results. Advanced topics include confirmatory composite analysis, mediation analysis, second-order constructs, interaction effects, and importance–performance analysis. Most chapters conclude with software tutorials for ADANCO and the R package cSEM. The companion website includes data files and syntax for the book's examples, along with presentation slides.
Author: Michael A. Arbib
Publisher: MIT Press
ISBN: 0262011972
Category : Neural circuitry
Languages : en
Pages : 1328
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Book Description
This second edition presents the enormous progress made in recent years in the many subfields related to the two great questions : how does the brain work? and, How can we build intelligent machines? This second edition greatly increases the coverage of models of fundamental neurobiology, cognitive neuroscience, and neural network approaches to language. (Midwest).
Author: Patel, Hiral Ashil
Publisher: IGI Global
ISBN: 1799840433
Category : Computers
Languages : en
Pages : 315
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Book Description
Processing information and analyzing data efficiently and effectively is crucial for any company that wishes to stay competitive in its respective market. Nonlinear data presents new challenges to organizations, however, due to its complexity and unpredictability. The only technology that can properly handle this form of data is artificial neural networks. These modeling systems present a high level of benefits in analyzing complex data in a proficient manner, yet considerable research on the specific applications of these intelligent components is significantly deficient. Applications of Artificial Neural Networks for Nonlinear Data is a collection of innovative research on the contemporary nature of artificial neural networks and their specific implementations within data analysis. While highlighting topics including propagation functions, optimization techniques, and learning methodologies, this book is ideally designed for researchers, statisticians, academicians, developers, scientists, practitioners, students, and educators seeking current research on the use of artificial neural networks in diagnosing and solving nonparametric problems.
