Author: Dwayne Anderson
Publisher: Estalontech
ISBN: 8835331226
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
There are millions of business and individuals involved in digital marketing and more getting involved every day. Most of these people know very little about Artificial intelligence ( AI ) and the impact that it will have on digital marketing. But Yet the 5 G world is already here ,what it has brought forth will be new enhancement in the following ; Big Data And Datascience Analytics Advanced Manufacturing And Smart device development Cybersecurity - Software development Urban Solutions -Smarter Cities Finance – Cryptocurrency and Bitcoin reassessment Digital Media -Augmented and VR Adoption and response Rates Entrepreneurship -Disruptive with newer Sharing concept Tech-Enabled Services - 3D printing up to 4 D printing with finite element influence option and many more 5G networks represent the next generation of mobile Internet connectivity, offering faster speeds and more reliable connections than ever before on smartphones and other devices. Combining advanced network technology and the latest research, 5G is expected to offer faster connections than current connections and It is estimated that AI and machine learning will create an additional $2.6 trillion in marketing and sales by 2020. Gartner estimates that business value created by AI will reach $3.9 trillion by the year 2022 Investment in AI systems is estimated to reach $77.6 billion by 2022. What all of this tells you is that there is a very strong interest in AI and the impact that it will have on online business. If people want to be successful with digital marketing in the future they need to be aware of the impact that AI will have and they need to know the real difference between Artificial Intelligence and Machine Learning and why it is essential to know this for future digital marketing success . Here it will give an insight : -Why one of the largest companies in the world has decided to put AI first and what this really means for digital marketers -The essential changes that you need to make to ensure that your website is in line with the requirements of the world’s largest search engine -What Big Data really is and why it is so important for digital marketers – get this wrong and you will definitely be left behind! -Why it is critical that you understand Computer Vision and why it is going to have such a massive impact on the digital marketing landscape -How chatbots are revolutionizing digital marketing and how you can take advantage of this and be more successful online -Why it is essential that you develop your AI skills and how you can easily do this using a technology that has been around for years! -How you can future proof your digital marketing and the most important thing that you must do to stay ahead of the game!
Author: Laura Maya
Publisher: Estalontech
ISBN: 8835834856
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this Free report, we will be looking at what happened in 2019 and how it will affect 2020 and how 5G and Artificial Intelligence will affect SEO and Internet marketing in the near future and the effect of increase connectivity using 5 G with a variety of technologies far beyond smartphones that could mean integration of artificial intelligence and machine learning in the spirit of 5G Technology . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with recent advancement in graphic and video capabilities . We will also look at the trends in Webinars , artificial intelligence ,machine learning , search engines, and automation assistance to online marketing Social Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Video stories provide confidence with the business owner and looking into product video stories and demonstration are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. Everyone loves a good story. Using video stories in marketing offers a structure people are familiar with and leads to satisfied customers Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
Author: Ashutosh Bhatt
Publisher: Bentham Science Publishers
ISBN: 9815256696
Category : Computers
Languages : en
Pages : 343
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Book Description
Advanced Technologies for Realizing Sustainable Development Goals: 5G, AI, Big Data, Blockchain, and Industry 4.0 Applications explores the intersection of cutting-edge technologies and their role in achieving the United Nations Sustainable Development Goals (SDGs). This book covers diverse topics, including energy-efficient cities, smart healthcare systems, blockchain for social empowerment, and sustainable agriculture. It explores the impact of 5G, AI, machine learning, and cybersecurity on smart cities, industry, and healthcare, providing valuable insights for sustainable development. Key Features: - Highlights the role of advanced technologies like 5G, AI, and blockchain in achieving SDGs - Provides case studies on smart cities, healthcare, and agriculture - Examines emerging issues in cybersecurity and sustainability - Offers insights into Industry 4.0 tools and their applications This book is essential for those seeking to understand how emerging technologies can drive global sustainability efforts. Readership Ideal for researchers, academics, professionals, and students in the fields of technology, sustainability, and development
Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN: 1668493268
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Author: Kumar, Sanjeev
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.
Author: Gomathi Sankar, Jeganathan
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.
Author: Adedoyin, Festus Fatai
Publisher: IGI Global
ISBN: 1668472090
Category : Computers
Languages : en
Pages : 467
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Book Description
The field of cybersecurity is becoming increasingly important due to the continuously expanding reliance on computer systems, the internet, wireless network standards such as Bluetooth and wi-fi, and the growth of "smart" devices, including smartphones, televisions, and the various devices that constitute the internet of things (IoT). Cybersecurity is also one of the significant challenges in the contemporary world, due to its complexity, both in terms of political usage and technology. The Handbook of Research on Cybersecurity Risk in Contemporary Business Systems examines current risks involved in the cybersecurity of various business systems today from a global perspective and investigates critical business systems. Covering key topics such as artificial intelligence, hacking, and software, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, scholars, instructors, and students.
Author: Agnihotri, Alka
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
The rapid advancement of technology is disrupting traditional leadership paradigms, challenging leaders to adapt to new ways of thinking and operating. Emerging technologies such as artificial intelligence, robotics, and the Internet of Things are revolutionizing industries, creating a pressing need for leaders who can navigate this digital landscape effectively. However, many leaders need to gain the knowledge and skills to harness these technologies to their full potential, leading to missed opportunities and ineffective leadership practices. Impact of New Technology on Next-Generation Leadership offers a comprehensive solution to this pressing challenge. This book provides a deep dive into how emerging technologies reshape leadership roles and responsibilities, offering practical insights and strategies for leaders to thrive in this new era. This book is essential reading for graduates, post-graduates, and professionals in management and related fields, as well as academics and researchers seeking to stay ahead in the ever-evolving leadership landscape.
Author: Satishkumar, D.
Publisher: IGI Global
ISBN:
Category : Nature
Languages : en
Pages : 378
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Book Description
In a world where natural disasters wreak havoc with increasing frequency and severity, the need for accurate prediction and effective management has never been more critical. From earthquakes shattering communities to floods submerging vast regions, these events endanger lives and strain resources and infrastructure to their limits. Yet, amidst this turmoil, traditional forecasting methods often need to catch up, leaving us vulnerable and reactive rather than proactive. This comprehensive academic collection provides a beacon of hope in uncertain circumstances: Internet of Things and AI for Natural Disaster Management and Prediction. By bridging the gap between theory and practice, this book empowers academics, policymakers, and practitioners alike to harness the full potential of machine learning in safeguarding lives and livelihoods.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
