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Author: Harry Mills
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814425251
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author: Harry Mills
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814425251
Category : Language Arts & Disciplines
Languages : en
Pages : 324
Get Book Here
Book Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author: Bryan Garsten
Publisher: Harvard University Press
ISBN: 0674037510
Category : Political Science
Languages : en
Pages : 291
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Book Description
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Author: Plato
Publisher: Cornell University Press
ISBN: 0801471486
Category : Philosophy
Languages : en
Pages : 178
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Book Description
With a masterful sense of the place of rhetoric in both thought and practice and an ear attuned to the clarity, natural simplicity, and charm of Plato's Greek prose, James H. Nichols Jr., offers precise yet unusually readable translations of two great Platonic dialogues on rhetoric. The Gorgias presents an intransigent argument that justice is superior to injustice: To the extent that suffering an injustice is preferable to committing an unjust act. The dialogue contains some of Plato's most significant and famous discussions of major political themes, and focuses dramatically and with unrivaled intensity on Socrates as a political thinker and actor. Featuring some of Plato's most soaringly lyrical passages, the Phaedrus investigates the soul's erotic longing and its relationship to the whole cosmos, as well as inquiring into the nature of rhetoric and the problem of writing. Nichols's attention to dramatic detail brings the dialogues to life. Plato's striking variety in conversational address (names and various terms of relative warmth and coolness) is carefully reproduced, as is alteration in tone and implication even in the short responses. The translations render references to the gods accurately and non-monotheistically for the first time, and include a fascinating variety of oaths and invocations. A general introduction on rhetoric from the Greeks to the present shows the problematic relation of rhetoric to philosophy and politics, states the themes that unite the two dialogues, and outlines interpretive suggestions that are then developed more fully for each dialogue. The twin dialogues reveal both the private and the political rhetoric emphatic in Plato's philosophy, yet often ignored in commentaries on it. Nichols believes that Plato's thought on rhetoric has been largely misunderstood, and he uses his translations as an opportunity to reconstruct the classical position on right relations between thought and public activity.
Author: Plato
Publisher: Cornell University Press
ISBN: 9780801485329
Category : Family & Relationships
Languages : en
Pages : 132
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Book Description
"Phaedrus is widely recognized as one of Plato's most profound and beautiful works. It takes the form of a dialogue between Socrates and Phaedrus and its ostensible subject is love, especially homoerotic love. Socrates reveals it to be a kind of divine madness that can allow our souls to grow wings and soar to their greatest heights. Then the conversation changes direction and turns to a discussion of rhetoric, which must be based on truth passionately sought, thus allying it to philosophy. The dialogue closes by denigrating the value of the written word in any context, compared to the living teaching of a Socratic philosopher." "The shifts of topic and register have given rise to doubts about the unity of the dialogue, doubts which are addressed in the introduction to this volume. Full explanatory notes also elucidate issues throughout the dialogue that might puzzle a modern reader."--Jacket.
Author: New York (State). Legislature. Senate
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 936
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Book Description
Includes special sessions.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Scott R. Stroud
Publisher: Penn State Press
ISBN: 0271066067
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
Immanuel Kant is rarely connected to rhetoric by those who study philosophy or the rhetorical tradition. If anything, Kant is said to see rhetoric as mere manipulation and as not worthy of attention. In Kant and the Promise of Rhetoric, Scott Stroud presents a first-of-its-kind reappraisal of Kant and the role he gives rhetorical practices in his philosophy. By examining the range of terms that Kant employs to discuss various forms of communication, Stroud argues that the general thesis that Kant disparaged rhetoric is untenable. Instead, he offers a more nuanced view of Kant on rhetoric and its relation to moral cultivation. For Kant, certain rhetorical practices in education, religious settings, and public argument become vital tools to move humans toward moral improvement without infringing on their individual autonomy. Through the use of rhetorical means such as examples, religious narratives, symbols, group prayer, and fallibilistic public argument, individuals can persuade other agents to move toward more cultivated states of inner and outer autonomy. For the Kant recovered in this book, rhetoric becomes another part of human activity that can be animated by the value of humanity, and it can serve as a powerful tool to convince agents to embark on the arduous task of moral self-cultivation.
Author: Folk, Moe
Publisher: IGI Global
ISBN: 1466626941
Category : Technology & Engineering
Languages : en
Pages : 461
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Book Description
Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility.
Author: Harry Mills
Publisher: AMACOM/American Management Association
ISBN: 9780814474693
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Today's audiences have come to expect presentations that are not only informative, but also innovative and visually exciting. Power Points ! shows readers how to create and use stunning PowerPoint graphics and visuals to their fullest, while also speaking with greater eloquence and persuasiveness. Author and persuasion expert Harry Mills reveals how to: * Captivate audiences with a mastery of graphics, diagrams, cartoons, and photos. * Speak and present with confidence and style. * Learn to influence any kind of audience. * Use the hundreds of professionally designed samples and PowerPoint templates on the companion CD-ROM to add drama to presentations. * Create dazzling visuals more easily by taking advantage of PowerPoint 2007's new features. With these invaluable tips, even the most reluctant speakers can deliver informative, entertaining, and persuasive presentations.
Author: Margaret S. Hrezo
Publisher: Rowman & Littlefield
ISBN: 0739138138
Category : Literary Criticism
Languages : en
Pages : 231
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Book Description
Problems of individual moral choice have always been closely bound up with the larger normative concerns of political theory. There are several reasons for this continuing connection. First, the value conflicts involved in private moral choice are often reproduced on the public stage: for example, states may find it difficult to balance both justice and mercy in much the same way individuals do. Second, we frequently find conflicts between the values of our individual and public lives, such that the moral choice we must make is between the private good and the public good. Loosely speaking, choices that express these conflicts are what philosophers call moral dilemmas: choices in which, no matter what you do, you will forfeit some important moral good, in which wrongdoing is to some degree inescapable, in which (perhaps literally) you are damned if you do and damned if you don't.
