Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Art Marketing 101
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Art Marketing 101
Author: Constance Smith
Publisher: Madison Square Press
ISBN:
Category : Architecture
Languages : en
Pages : 340
Book Description
A guide to gaining a competitive edge in the art market that provides practical ideas and examples to help artists create a plan of action, advertise their work, set the right price, handle legal aspects, plan an exhibition, put together a portfolio, and publish and license their work.
Publisher: Madison Square Press
ISBN:
Category : Architecture
Languages : en
Pages : 340
Book Description
A guide to gaining a competitive edge in the art market that provides practical ideas and examples to help artists create a plan of action, advertise their work, set the right price, handle legal aspects, plan an exhibition, put together a portfolio, and publish and license their work.
"Starving" to Successful
Author: J. Jason Horejs
Publisher: Reddot Press
ISBN: 9780615568324
Category : Art
Languages : en
Pages : 0
Book Description
Provides insight into the art business from the perspective of a gallery owner.
Publisher: Reddot Press
ISBN: 9780615568324
Category : Art
Languages : en
Pages : 0
Book Description
Provides insight into the art business from the perspective of a gallery owner.
Fine Art Publicity
Author: Susan Abbott
Publisher: Allworth Press
ISBN:
Category : Art
Languages : en
Pages : 200
Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Allworth Press
ISBN:
Category : Art
Languages : en
Pages : 200
Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Marketing the Arts
Author: Anthony Rhine
Publisher: Rowman & Littlefield
ISBN: 1538128969
Category : Performing Arts
Languages : en
Pages : 275
Book Description
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Publisher: Rowman & Littlefield
ISBN: 1538128969
Category : Performing Arts
Languages : en
Pages : 275
Book Description
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
How to Sell Your Art Online
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 149
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Art Marketing Handbook
Author: Calvin J. Goodman
Publisher:
ISBN: 9780917232268
Category : Business & Economics
Languages : en
Pages : 533
Book Description
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Publisher:
ISBN: 9780917232268
Category : Business & Economics
Languages : en
Pages : 533
Book Description
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
The Fine Arts in America
Author: Joshua C. Taylor
Publisher: University of Chicago Press
ISBN: 9780226791517
Category : Art
Languages : en
Pages : 284
Book Description
"Though comparatively short, it is no once-over-lightly chronicle full of insignificant names and dates. It brilliantly achieves its principal aim: to provide readers with a compact but broad and well rounded conception of the progress of the fine arts in America from ca. 1670 to the present day. . . . It is a fascinating book, full of new vistas; it has all the earmarks of an instant classic."—American Artist "[Taylor] describes changing definitions of art as much as he describes art itself, and he shows how the shifting forms of patronage affected the forms of art. He analyzes artists' associations . . . and he shows how museums and schools have expanded the audience for art. In short, he places artists and their work in cultural context. This treatment of the social history of art is the most original and intriguing aspect of Taylor's sketch."—Journal of American History "This is a brilliantly subtle book. It builds with one insight after another, and suddenly the reader finds that a whole new way of looking at American art is being proposed. . . . After decades of thinking and looking and teaching, Dr. Taylor has written it all down. This work will become a classic interpretation almost overnight."—Peter Marzio, director, Corcoran Gallery of Art "Interest in American art is unlikely to abate. . . . Mr. Taylor's short book is an invaluable guide through this activity and to its traditions."—Neil Harris, Wall Street Journal
Publisher: University of Chicago Press
ISBN: 9780226791517
Category : Art
Languages : en
Pages : 284
Book Description
"Though comparatively short, it is no once-over-lightly chronicle full of insignificant names and dates. It brilliantly achieves its principal aim: to provide readers with a compact but broad and well rounded conception of the progress of the fine arts in America from ca. 1670 to the present day. . . . It is a fascinating book, full of new vistas; it has all the earmarks of an instant classic."—American Artist "[Taylor] describes changing definitions of art as much as he describes art itself, and he shows how the shifting forms of patronage affected the forms of art. He analyzes artists' associations . . . and he shows how museums and schools have expanded the audience for art. In short, he places artists and their work in cultural context. This treatment of the social history of art is the most original and intriguing aspect of Taylor's sketch."—Journal of American History "This is a brilliantly subtle book. It builds with one insight after another, and suddenly the reader finds that a whole new way of looking at American art is being proposed. . . . After decades of thinking and looking and teaching, Dr. Taylor has written it all down. This work will become a classic interpretation almost overnight."—Peter Marzio, director, Corcoran Gallery of Art "Interest in American art is unlikely to abate. . . . Mr. Taylor's short book is an invaluable guide through this activity and to its traditions."—Neil Harris, Wall Street Journal
The Complete Smartist Guide
Author: Alicia Puig
Publisher:
ISBN:
Category :
Languages : en
Pages : 332
Book Description
Learn how to sell more art, build a thriving business, and lead the creative life you've always dreamed of!This is the book with all of the practical information about how to actually make a career in the arts that we never learned in art school. The Complete Smartist Guide by artist and Create! Magazine Founder, Ekaterina Popova, and curator and gallery director of PxP Contemporary, Alicia Puig, is packed with tips, hints, and actionable steps from our personal experiences working in the art world. In this essential guide for self-taught and emerging artists, we discuss not only business tactics, sales strategies, and how to promote your art online and in person, but also actionable information about how to deal with creative burnout, overcome imposter syndrome, and avoid the comparison game! We've built our creative businesses largely using social media and email marketing so we share all of the exact steps we used to reach audiences of hundreds of thousands of followers around the world. To make sure we rounded out this book with even more solid advice, we've included interviews with numerous contemporary artists to share their unique insight into how to license your art, attract clients for commissions and mural projects, develop your unique creative voice, and so much more! Includes Supporting Interviews With Inspiring Contemporary Artists, Curators, and Art Agents: Alonsa GuevaraAshley LongshoreChambers AustelleErika Lee SearsJenny BrownKestin CornwallLisa KrannichfeldLiza ZhurkovskayaTyler Ka
Publisher:
ISBN:
Category :
Languages : en
Pages : 332
Book Description
Learn how to sell more art, build a thriving business, and lead the creative life you've always dreamed of!This is the book with all of the practical information about how to actually make a career in the arts that we never learned in art school. The Complete Smartist Guide by artist and Create! Magazine Founder, Ekaterina Popova, and curator and gallery director of PxP Contemporary, Alicia Puig, is packed with tips, hints, and actionable steps from our personal experiences working in the art world. In this essential guide for self-taught and emerging artists, we discuss not only business tactics, sales strategies, and how to promote your art online and in person, but also actionable information about how to deal with creative burnout, overcome imposter syndrome, and avoid the comparison game! We've built our creative businesses largely using social media and email marketing so we share all of the exact steps we used to reach audiences of hundreds of thousands of followers around the world. To make sure we rounded out this book with even more solid advice, we've included interviews with numerous contemporary artists to share their unique insight into how to license your art, attract clients for commissions and mural projects, develop your unique creative voice, and so much more! Includes Supporting Interviews With Inspiring Contemporary Artists, Curators, and Art Agents: Alonsa GuevaraAshley LongshoreChambers AustelleErika Lee SearsJenny BrownKestin CornwallLisa KrannichfeldLiza ZhurkovskayaTyler Ka
Art Marketing Handbook for the Fine Artist
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 198
Book Description
A guide for fine artists to promotion, presentation, exhibition planning, raising money, and pricing art, with appendices listing reference books and resources, and showing sample legal agreements, and forms. Nicely done. Published by ArtNetwork, 13284 Rices Crossing Road #3, PO Box 369, Renaissance, CA 95962-0369. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 198
Book Description
A guide for fine artists to promotion, presentation, exhibition planning, raising money, and pricing art, with appendices listing reference books and resources, and showing sample legal agreements, and forms. Nicely done. Published by ArtNetwork, 13284 Rices Crossing Road #3, PO Box 369, Renaissance, CA 95962-0369. Annotation copyrighted by Book News, Inc., Portland, OR