Art Market Research

Art Market Research PDF Author: Tom McNulty
Publisher: McFarland
ISBN: 0786466715
Category : Art
Languages : en
Pages : 333

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Book Description
This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.

Art Market Research

Art Market Research PDF Author: Tom McNulty
Publisher: McFarland
ISBN: 0786466715
Category : Art
Languages : en
Pages : 333

Get Book Here

Book Description
This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.

The Art and Science of Interpreting Market Research Evidence

The Art and Science of Interpreting Market Research Evidence PDF Author: D. V. L. Smith
Publisher: John Wiley & Sons
ISBN: 0470020296
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

Skate's Art Investment Handbook: The Comprehensive Guide to Investing in the Global Art and Art Services Market

Skate's Art Investment Handbook: The Comprehensive Guide to Investing in the Global Art and Art Services Market PDF Author: Sergey Skaterschikov
Publisher: McGraw-Hill
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 320

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Book Description
The Definitive Guide to Art Valuation and Investing “Comprehensive insight into the art world that every seasoned art collector should keep by his or her bedside for quick reference.” Lawrence M. Klepner, Vice President–Investments, UBS Financial Services Inc. “An essential resource for any art collector, art investor, or art market professional. The information provided is so useful and comprehensive that it puts anyone involved in the art market who doesn’t own a copy at a disadvantage.” Nicholas Forest, art market analyst, art consultant, and founder of Artmarketblog.com “Skaterschikov has produced a comprehensive and well-written overview of investment in high-end art. Every aspiring investor should read this book cover to cover—twice—before even thinking about writing their first check.” Don Thompson, author of The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art “Skate’s Art Investment Handbook is a must-read for anyone who is passively or actively involved in the art world. It is a thorough, accurate, and fascinating account of this market that will certainly enlighten the art market amateur, veteran, collector, and investor alike.” Philip Hofman, CEO, The Fine Art Fund Group “Thoroughly documented and very well-written. . . . In addition to its original data, this edition of Skate’s pulls together bits and pieces of often hard-to-find statistics from other published resources, making it indispensable for anyone researching the market for artworks.” Tom McNulty , MA, MLS, Professor of Research Methodology, Sotheby’s Institute of Art, New York; Librarian for Fine Arts, Bobst Library, New York University; and author of Art Market Research: A Guide to Methods and Sources About the Book The fine arts represent one of the oldest and most consistently profitable investment vehicles. Yet, despite its maturity and the tens of billions of dollars generated each year through art sales, the art market has remained uniquely resistant to the drivers that have revolutionized virtually every other investment class. Now institutional and private investors can approach both active and passive investment in the global art market with a degree of transparency unavailable to previous generations of investors. The most comprehensive how-to guide of its kind, Skate’s Art Investment Handbook demystifies art investing. It provides a detailed, dispassionate look at the global art market and outlines an original analytical model and rational strategies for profiting from this alternative asset class. Drawing on more than a century of statistical data, original valuation metrics, and other powerful proprietary tools, the founder and CEO of IndexAtlas Group, LLC, Sergey Skaterschikov describes proven techniques that allow you to: Correctly value art assets Accurately forecast their long-term values Precisely track and forecast trends in the notoriously fickle art market Expertly deploy strategies for optimizing returns on art investments Confidently invest in funds, derivatives, and other passive art investment vehicles Taking art investing out of the murky realm of sentiment and aesthetics and into the bright light of financial valuation and market statistics, Skate’s Art Investment Handbook provides what you need to generate consistent profitability in the global art market.

Arts Marketing

Arts Marketing PDF Author: Finola Kerrigan
Publisher: Routledge
ISBN: 1136428259
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

The A-Z of the International Art Market

The A-Z of the International Art Market PDF Author: Tom Flynn
Publisher: Bloomsbury Publishing
ISBN: 1472936361
Category : Art
Languages : en
Pages : 219

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Book Description
"A comprehensive, wide-ranging and historically well-informed account." - Charles Saumarez Smith, Royal Academy of Arts It is estimated that there are over 300,000 companies involved in the world's art market, employing around 2.8 million people. But the art world carries a veneer of mystery and secrecy that many people find daunting, and the language used by market insiders can be alienating and confusing to those new to the art market. The A-Z of the International Art Market not only clarifies useful terms and definitions, but also represents a significant contribution to the fast-developing processes of transparency and democratisation in the global art business. Comprising art market terms and core concepts – both historical and contemporary – this book is a long-awaited reference source that offers a unique introduction to a dynamic business sector. The A-Z of the International Art Market provides an accessible and thorough insight into critical areas of market practice and custom that anyone involved in the art market will find useful and enlightening.

The Business of Art

The Business of Art PDF Author: Lee Evan Caplin
Publisher: Prentice Hall
ISBN:
Category : Art
Languages : en
Pages : 376

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Book Description
Offers guidance for artists in financial planning, copyright protection, the preparation of a portfolio, and sale of works to art dealers, museums, and other markets.

Art Marketing

Art Marketing PDF Author: Virginija Jurėnienė
Publisher: Nova Science Publishers
ISBN: 9781536183269
Category : Art
Languages : en
Pages : 350

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Book Description
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--

Art Markets and Digital Histories

Art Markets and Digital Histories PDF Author: Claartje Rasterhoff
Publisher: MDPI
ISBN: 3039219707
Category : Art
Languages : en
Pages : 156

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Book Description
This Special Issue of Arts investigates the use of digital methods in the study of art markets and their histories. As historical and contemporary data is rapidly becoming more available, and digital technologies are becoming integral to research in the humanities and social sciences, we sought to bring together contributions that reflect on the different strategies that art market scholars employ to navigate and negotiate digital techniques and resources. The essays in this issue cover a wide range of topics and research questions. Taken together, the essays offer a reflection on what takes to research art markets, which includes addressing difficult topics such as the nature of the research questions and the data available to us, and the conceptual aspects of art markets, in order to define and operationalize variables and to interpret visual and statistical patterns for scholarship. In our view, this discussion is enriched when also taking into account how to use shared or interoperable ontologies and vocabularies to define concepts and relationships that facilitate the use and exchange of linked (open) data for cultural heritage and historical research.

Fine Art and High Finance

Fine Art and High Finance PDF Author: Clare McAndrew
Publisher: John Wiley & Sons
ISBN: 0470885459
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Art and finance coalesce in the elite world of fine art collecting and investing. Investors and collectors can’t protect and profit from their collections without grappling with a range of complex issues like risk, insurance, restoration, and conservation. They require intimate knowledge not only of art but also of finance. Clare McAndrew and a highly qualified team of contributors explain the most difficult financial matters facing art investors. Key topics include: Appraisal and valuation Art as loan collateral Securitization and taxation Investing in art funds Insurance The black-market art trade Clare McAndrew has a PhD in economics and is the author of The Art Economy. She is considered a leading expert on the economics of art ownership.

Researching Art Markets

Researching Art Markets PDF Author: Elisabetta Lazzaro
Publisher: Routledge
ISBN: 1000361780
Category : Art
Languages : en
Pages : 228

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Book Description
Researching Art Markets brings together a scholars from several, various disciplinary perspectives. In doing so, this collection offers a unique multi-disciplinary contribution that disentangles some of the key aspects and trends in art market practices from the past to nowadays, namely art collectors, the artist as an entrepreneur and career paths, and the formation and development of new markets. In understanding the global art market as an ecosystem, the book also examines how research and perceptions have evolved over time. Within the frameworks of contemporary social, economic and political contexts, issues such as business practices, the roles of market participants and the importance of networks are analysed by scholars of different disciplines. With insights from across the humanities and social sciences, the book explores how different methods can coexist to create an interdisciplinary international community of knowledge and research on art markets. Moreover, by providing historical as well as contemporary examples, this book explores the continuum and diversity of the art market. Overall, this book provides a valuable tool for understanding art markets within their wider context. The volume is of interest to scholars researching into the cultural and creative industries from a wider perspective.