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Author: Brendan Maartens
Publisher: Routledge
ISBN: 1000263878
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author: Brendan Maartens
Publisher: Routledge
ISBN: 1000263878
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author: Hew Strachan
Publisher: Routledge
ISBN: 1135302057
Category : History
Languages : en
Pages : 292
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Book Description
These essays set the relationship between the Army and society in the context of the 20th century as a whole. They then consider the key areas of current controversy - the pressure on the Army caused by changes in society, the Army's "right to be different", race, homosexuality and gender.
Author: Beth Bailey
Publisher: Harvard University Press
ISBN: 0674035364
Category : History
Languages : en
Pages : 352
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Book Description
" ... the story of the all-volunteer force, from the draft protests and policy proposals of the 1960s through the Iraq War"--Jacket.
Author: Joseph J. Collins
Publisher: CSIS
ISBN: 9780892063604
Category : History
Languages : en
Pages : 148
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Book Description
This CSIS project examined American military culture -- its norms, values, philosophies, and traditions -- and the services' abilities to adapt to environmental stress and the demands of the twenty-first century.
Author: Joseph D. Celeski
Publisher: Casemate Publishers
ISBN: 1612006663
Category : History
Languages : en
Pages : 410
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Book Description
The untold story of US Special Forces in Laos, one of the longest secret wars of the Cold War—by a military historian and Special Forces veteran. The Secret War in Laos was one of the first “long wars” fought by US Special Forces, spanning a period of about thirteen years. It was one of the largest CIA-paramilitary operations of the time, kept out of the view of the American public until now. Between 1959 and 1974, Green Berets were covertly deployed to Laos during the Laotian Civil War to prevent the Communist Pathet Lao from taking over the country. Operators disguised as civilians and answering only to “Mister,“ were delivered to the country by Air America, where they reported to the US Ambassador. With limited resources, they faced a country in chaos. Maps had large blank areas. and essential supplies often didn’t arrive at all. In challenging tropical conditions, they trained and undertook combat advisory duties with the Royal Lao Government. Shrouded in secrecy until the 1990s, this was one of the first major applications of special warfare doctrine. Now, the story is comprehensively told for the first time using official archival documents and interviews with veterans.
Author: Sam Sarkesian
Publisher: Routledge
ISBN: 113424469X
Category : History
Languages : en
Pages : 250
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Book Description
This brand new edition of The US Military Profession into the Twenty-First Century re-examines the challenges faced by the military profession in the aftermath of the international terrorist attack on the United States on September 11, 2001. While many of the issues facing the military profession examined in the first edition remain, the 'new war' and international terrorism have compounded the challenges. The US military must respond to the changed domestic and strategic landscapes without diminishing its primary function—a function that now many see that goes beyond success on the battlefield. Not only has this complicated the problem of reconciling the military professional ethos and raison d’etre with civilian control in a democracy, it challenges traditional military professionalism. This book also studies the notion of a US military stretched thin and relying more heavily on the US Federal Reserves and National Guard. These developments make the US military profession increasingly linked to public attitudes and political perspectives. In sum, the challenge faced by the US military profession can be termed a dual dilemma. It must respond effectively to the twenty-first century strategic landscape while undergoing the revolution in military affairs and transformation. At the same time, the military profession must insure that it remains compatible with civilian cultures and the US political-social system without eroding its primary function. This is an invaluable book for all students with an interest in the US Military, and of strategic studies and military history in general.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309489539
Category : Social Science
Languages : en
Pages : 385
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Book Description
The U.S. military has been continuously engaged in foreign conflicts for over two decades. The strains that these deployments, the associated increases in operational tempo, and the general challenges of military life affect not only service members but also the people who depend on them and who support them as they support the nation â€" their families. Family members provide support to service members while they serve or when they have difficulties; family problems can interfere with the ability of service members to deploy or remain in theater; and family members are central influences on whether members continue to serve. In addition, rising family diversity and complexity will likely increase the difficulty of creating military policies, programs and practices that adequately support families in the performance of military duties. Strengthening the Military Family Readiness System for a Changing American Society examines the challenges and opportunities facing military families and what is known about effective strategies for supporting and protecting military children and families, as well as lessons to be learned from these experiences. This report offers recommendations regarding what is needed to strengthen the support system for military families.
Author:
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 536
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Book Description
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 1422
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Book Description
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 1280
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Book Description
