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Author:
Publisher:
ISBN:
Category : Women's periodicals
Languages : en
Pages : 994
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Book Description
Author:
Publisher:
ISBN:
Category : Women's periodicals
Languages : en
Pages : 994
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Book Description
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936191
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Stan Tekiela
Publisher: Adventure Publications
ISBN: 1647554365
Category : Nature
Languages : en
Pages : 527
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Book Description
Identify Arkansas birds with this easy-to-use field guide, organized by color and featuring full-color photographs and helpful information. Make birdwatching in Arkansas even more enjoyable. With Stan Tekiela’s famous bird guides, field identification is simple and informative. There’s no need to look through dozens of photos of birds that don’t live in your area. The Birds of Arkansas Field Guide features 132 species of Arkansas birds organized by color for ease of use. Full-page photographs present the species as you’ll see them in nature, and a “compare” feature helps you to decide between look-alikes. Inside you’ll find: 132 species: Only Arkansas birds! Simple color guide: See a yellow bird? Go to the yellow section Stan’s Notes: Naturalist tidbits and facts Professional photos: Crisp, stunning images This second edition includes eight new species, updated photographs and range maps, expanded information, and even more of Stan’s expert insights. So grab the Birds of Arkansas Field Guide for your next birding adventure—to help ensure that you positively identify the birds that you see.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218919
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Author: Environmental Science Information Center. Library and Information Services Division
Publisher:
ISBN:
Category :
Languages : en
Pages : 582
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Book Description
Author: Kay C. Goss
Publisher: Oxford University Press
ISBN: 0199877874
Category : Law
Languages : en
Pages : 296
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Book Description
The Arkansas State Constitution provides an outstanding historical account of Arkansas's five different constitutions, conventions, and amendments. Kay C. Goss presents the official text with an accompanying article-by-article commentary, providing readers with important information about the origins of each constitutional provision and amendment, as well as ways in which they are interpreted. The Arkansas State Constitution is an essential reference guide for readers who seek a rich account of Arkansas's constitutional evolution. Previously published by Greenwood, this title has been brought back in to circulation by Oxford University Press with new verve. Re-printed with standardization of content organization in order to facilitate research across the series, this title, as with all titles in the series, is set to join the dynamic revision cycle of The Oxford Commentaries on the State Constitutions of the United States. The Oxford Commentaries on the State Constitutions of the United States is an important series that reflects a renewed international interest in constitutional history and provides expert insight into each of the 50 state constitutions. Each volume in this innovative series contains a historical overview of the state's constitutional development, a section-by-section analysis of its current constitution, and a comprehensive guide to further research. Under the expert editorship of Professor G. Alan Tarr, Director of the Center on State Constitutional Studies at Rutgers University, this series provides essential reference tools for understanding state constitutional law. Books in the series can be purchased individually or as part of a complete set, giving readers unmatched access to these important political documents.
Author: Environmental Science Information Center. Library and Information Services Division
Publisher:
ISBN:
Category : Earth sciences
Languages : en
Pages : 578
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Book Description
Author: United States. Congress. House
Publisher:
ISBN:
Category : CD-ROMs
Languages : en
Pages : 1636
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Book Description
Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House".
Author: Victor H. Green
Publisher: Colchis Books
ISBN:
Category : History
Languages : en
Pages : 222
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Book Description
The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
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Book Description
