Are You an Ostrich Or a Llama? PDF Download
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Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 1477240136
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Are You an Ostrich or a Llama? Written by one of the world's most published authors in the field of hospitality, this book represents a radical departure from traditional texts in the industry. Targeted at hotel management, this book is intended to serve as a platform for discussion on current issues relating to the performance of hotels and resorts. Through a combination of real life examples and an examination of current challenges facing the hotel industry, the book comprises approximately one hundred individual segments each dedicated to a single thought or concept. These stand alone articles are then combined into ten chapters, each dedicated to a specific topic. The book has been written so that hoteliers of any level, from apprentice to seasoned general manager will be able to gain value from the contents. While the bulk of articles deal with marketing aspects, many of the items relate to core operational issues. A theme common throughout is to recognize the importance of guest service as it relates to the industry. For those who are not involved in the hotel industry, but have careers that involve customer service, s the practical hints provided throughout the text, serve as excellent training pointers. So, why the title? Ostriches are classically known as avoiding conflict by putting their head in the sand. While probably not true, the stigma remains, and those who are considered an ostrich, are living in the past. Llamas, on the other hand, are considered utilitarian, hardworking and reliable. This is what you want to strive for. By reading this book, and digesting the contents, the hope is to move from ostrich to llama.
Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 1477240136
Category : Business & Economics
Languages : en
Pages : 396
Get Book Here
Book Description
Are You an Ostrich or a Llama? Written by one of the world's most published authors in the field of hospitality, this book represents a radical departure from traditional texts in the industry. Targeted at hotel management, this book is intended to serve as a platform for discussion on current issues relating to the performance of hotels and resorts. Through a combination of real life examples and an examination of current challenges facing the hotel industry, the book comprises approximately one hundred individual segments each dedicated to a single thought or concept. These stand alone articles are then combined into ten chapters, each dedicated to a specific topic. The book has been written so that hoteliers of any level, from apprentice to seasoned general manager will be able to gain value from the contents. While the bulk of articles deal with marketing aspects, many of the items relate to core operational issues. A theme common throughout is to recognize the importance of guest service as it relates to the industry. For those who are not involved in the hotel industry, but have careers that involve customer service, s the practical hints provided throughout the text, serve as excellent training pointers. So, why the title? Ostriches are classically known as avoiding conflict by putting their head in the sand. While probably not true, the stigma remains, and those who are considered an ostrich, are living in the past. Llamas, on the other hand, are considered utilitarian, hardworking and reliable. This is what you want to strive for. By reading this book, and digesting the contents, the hope is to move from ostrich to llama.
Author: Larry Mogelonsky
Publisher: Author House
ISBN: 1491815000
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This guide to marketing and management for hoteliers covers both traditional and contemporary facets of hotel operations and highlights modern success stories and potential pitfalls.--From dust jacket.
Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 1477240128
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
Are You an Ostrich or a Llama? Written by one of the world's most published authors in the field of hospitality, this book represents a radical departure from traditional texts in the industry. Targeted at hotel management, this book is intended to serve as a platform for discussion on current issues relating to the performance of hotels and resorts. Through a combination of real life examples and an examination of current challenges facing the hotel industry, the book comprises approximately one hundred individual segments each dedicated to a single thought or concept. These stand alone articles are then combined into ten chapters, each dedicated to a specific topic. The book has been written so that hoteliers of any level, from apprentice to seasoned general manager will be able to gain value from the contents. While the bulk of articles deal with marketing aspects, many of the items relate to core operational issues. A theme common throughout is to recognize the importance of guest service as it relates to the industry. For those who are not involved in the hotel industry, but have careers that involve customer service, s the practical hints provided throughout the text, serve as excellent training pointers. So, why the title? Ostriches are classically known as avoiding conflict by putting their head in the sand. While probably not true, the stigma remains, and those who are considered an ostrich, are living in the past. Llamas, on the other hand, are considered utilitarian, hardworking and reliable. This is what you want to strive for. By reading this book, and digesting the contents, the hope is to move from ostrich to llama.
Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 1524674877
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
The Llama is Inn is the fourth anthology book in Larry Mogelonskys series following, Are You an Ostrich or a Llama? (2012), Llamas Rule (2013) and Hotel Llama (2015). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All four books draw from Larrys extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
Author: Larry Mogelonsky
Publisher: Author House
ISBN: 1496955439
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
Read The Whole Series! Hotel Llama is the third anthology book in Larry Mogelonsky's series following Are You an Ostrich or a Llama? (2012) and Llamas Rule (2013). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All three books draw from Larry's extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to today's problems, this collection will give you the tools you need to thrive in the modern hotel world. The Llama Digital Educational Program In tandem with the publishing of this book, Larry Mogelonsky has created an online educational program for hoteliers to sharpen their skill sets. Entitled Llama Digital, this interactive web portal allows executives, managers, staff members and hospitality students to access all the articles from the three books in the series. Attached to each article are several complex questions designed to give a more detailed analysis of the issues through the form of written responses so that hoteliers will improve their writing proficiency in addition to honing their managerial skills. To learn more about the Llama Digital educational program and how it can enhance your skillset in the hospitality field, go to www.lmadigital.ca. Why You Need This Book The hotel world is evolving. The proliferation of new mobile technologies, online travel agencies, social media and third-party review websites represent four great disruptors for any hotelier's business. And these are just the tip of the iceberg. Customer behavior is changing too rapidly for traditional hospitality marketing and operations textbooks to keep up. The modern traveler is highly intelligent and incredibly discerning when it comes to hotel purchases. In order to understand this consumer revolution, you must arm yourself with the latest resources. Enter Hotel Llama, the third book in the series written to give hoteliers the best tools in their arsenal to prosper in these changing times. This is not an introductory textbook on the hospitality industry, but rather a compilation of selected topics that highlight both modern success stories as well as the blunders to avoid. This book will strengthen your management skills by explaining many of the sales, marketing, branding, technological and psychological principles at work behind such contemporary facets of hotel operations as proper website design, channel distribution and emerging technology applications in addition to the more traditional aspects like onsite amenities, guestroom features, F&B, housekeeping and the front desk. Above all, it is stressed that the success of a property - even with all that has changed in recent years - nonetheless depends on the relationship a hotel fosters with its guests. This is the hotelier's guidebook that recognizes future developments while celebrating the past.
Author: Adam Mogelonsky
Publisher: AuthorHouse
ISBN: 1665569603
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Selling wine is as much art as it is procurement, science, service, marketing, pricing and more recently, technology. While most restaurateurs, sommeliers and hoteliers have a good grasp of beverage strategy, prolific writers for the hotel industry, Adam and Larry Mogelonsky, bring you a handbook on how to take your wine knowledge to the next level. Based on decades of experience consulting with hotels and restaurants around the world as well as from their previous tenure in the advertising industry, the authors bring together insights and psychological principles designed to improve your performance at every step of the sales process. Ideal for budding restaurant managers, F&B directors, sommeliers as well as waitstaff and hospitality students, this book ultimately teaches how wine fits into the dining experience to maximize any outlet’s beverage profits.
Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 154625711X
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
The Hotel Mogel is the fifth anthology book in Larry Mogelonskys series following The Llama is Inn (2016), Hotel Llama (2015), Llamas Rule (2013) and Are You an Ostrich or a Llama? (2012). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All five books draw from Larrys and also now Adams extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
Author: Adam Mogelonsky
Publisher: AuthorHouse
ISBN:
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
The future of upscale and luxury hotels is total revenues. No longer simply a matter of driving occupancy, properties in these categories must find ways to encourage guests of all segments to spend across a variety of ancillary revenue streams such as dining, wellness, golf and activities. For the brand and owner’s side, this optimizes profitability, while for the guest this augments the experience to maximize satisfaction – a true win-win. Broken down by sections corresponding to each major hotel operation, this book gives hoteliers the tools and inspiration to execute a total revenue-focused commercialization strategy.
Author: Larry Mogelonsky
Publisher: AuthorHouse
ISBN: 172837054X
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity. There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget. As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property. This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world.
Author: Larry Mogelonsky
Publisher:
ISBN: 9781546257134
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
The Hotel Mogel is the fifth anthology book in Larry Mogelonskys series following The Llama is Inn (2016), Hotel Llama (2015), Llamas Rule (2013) and Are You an Ostrich or a Llama? (2012). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All five books draw from Larrys and also now Adams extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
