Author: Alex Hogrefe
Publisher:
ISBN: 9780991382927
Category : Architecture
Languages : en
Pages : 92
Book Description
An architecture portfolio designed by Alex Hogrefe describing 4 original projects with a focus on unique representational techniques and styles.
Visualizing Architecture Volume 4
Author: Alex Hogrefe
Publisher:
ISBN: 9780991382927
Category : Architecture
Languages : en
Pages : 92
Book Description
An architecture portfolio designed by Alex Hogrefe describing 4 original projects with a focus on unique representational techniques and styles.
Publisher:
ISBN: 9780991382927
Category : Architecture
Languages : en
Pages : 92
Book Description
An architecture portfolio designed by Alex Hogrefe describing 4 original projects with a focus on unique representational techniques and styles.
Visualizing Architecture Volume 5
Author: Alex Hogrefe
Publisher:
ISBN: 9780991382958
Category : Architecture
Languages : en
Pages : 134
Book Description
Created by professional architectural visualizer, Alex Hogrefe, Volume 05 explores graphics and illustrative techniques as they relate to architectural visualization. This book sets up a broad range of graphical approaches to more effectively craft an engaging portfolio. Four architectural projects are used as a base through which a series of graphical representations are organized to tell the story of each design. Rich colors, diverse textures, strong compositional layouts, and contemporary typefaces are all brought together to form a creative modern architectural portfolio. More information on how many of these illustrations were created can be found on Alex's website, www.visualizingarchitecture.com.
Publisher:
ISBN: 9780991382958
Category : Architecture
Languages : en
Pages : 134
Book Description
Created by professional architectural visualizer, Alex Hogrefe, Volume 05 explores graphics and illustrative techniques as they relate to architectural visualization. This book sets up a broad range of graphical approaches to more effectively craft an engaging portfolio. Four architectural projects are used as a base through which a series of graphical representations are organized to tell the story of each design. Rich colors, diverse textures, strong compositional layouts, and contemporary typefaces are all brought together to form a creative modern architectural portfolio. More information on how many of these illustrations were created can be found on Alex's website, www.visualizingarchitecture.com.
The Architecture Portfolio Guidebook
Author: Vincent Hui
Publisher: Routledge
ISBN: 1351850113
Category : Architecture
Languages : en
Pages : 354
Book Description
The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricula nurture the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement. This book provides key strategies to: • develop an understanding of the unique needs of professional and academic organizations; • identify applicants’ key differentiators; • highlight how applicants present themselves in their portfolios to address institutional needs; • create successful reinforcing documentation; • communicate using portfolios. Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design, and urban design, looking to advance their studies and careers.
Publisher: Routledge
ISBN: 1351850113
Category : Architecture
Languages : en
Pages : 354
Book Description
The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricula nurture the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement. This book provides key strategies to: • develop an understanding of the unique needs of professional and academic organizations; • identify applicants’ key differentiators; • highlight how applicants present themselves in their portfolios to address institutional needs; • create successful reinforcing documentation; • communicate using portfolios. Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design, and urban design, looking to advance their studies and careers.
Architecture Portfolio Volume 3
Author: Alex Hogrefe
Publisher:
ISBN: 9780991382910
Category : Architectural rendering
Languages : en
Pages : 58
Book Description
An architectural portfolio focusing on visualization techniques. Created by Alex Hogrefe, creater and owner of alexhogrefe.com
Publisher:
ISBN: 9780991382910
Category : Architectural rendering
Languages : en
Pages : 58
Book Description
An architectural portfolio focusing on visualization techniques. Created by Alex Hogrefe, creater and owner of alexhogrefe.com
The Portfolio Architect
Author: Greg Phelps
Publisher:
ISBN: 9780615822600
Category :
Languages : en
Pages : 294
Book Description
Investing can be scary! But with the right education and a great strategy it doesn't have to be. There are tens of thousands of mutual funds and ETFs, limitless trading and investing strategies, and no shortage of bad financial advice from self-serving commission-seeking brokers. You must learn to separate the worthless from the worthwhile to be a great investor. The Portfolio Architect cuts through the rubbish with the 5 most critical aspects of investing (the 5 Keys). You'll learn simple to understand concepts, processes, and practices which will help you design, implement, monitor, and manage your Ultimate Investment Plan like the world's largest institutions and professional investors do.The 5 critical components to successful investing are: 1) learning the basics of stocks, bonds and other asset classes, 2) understanding investment vehicles like mutual funds and ETFs, and choosing the right ones, 3) asset allocation and portfolio diversification, 4) implementing, monitoring, and managing your investments properly, and 5) behaving like a great investor. In simple to understand terms, The Portfolio Architect explains everything you need to know about these 5 Keys to great investment management!Turn off the TV, throw away your money magazines, and tune out the financial pornography Wall Street feeds you everyday - with these 5 Keys you won't need it! And if you still need professional help there's a bonus 6th Key which will make sure you find the right professional help - not a commission-centered product hocker masquerading as a financial advisor!
Publisher:
ISBN: 9780615822600
Category :
Languages : en
Pages : 294
Book Description
Investing can be scary! But with the right education and a great strategy it doesn't have to be. There are tens of thousands of mutual funds and ETFs, limitless trading and investing strategies, and no shortage of bad financial advice from self-serving commission-seeking brokers. You must learn to separate the worthless from the worthwhile to be a great investor. The Portfolio Architect cuts through the rubbish with the 5 most critical aspects of investing (the 5 Keys). You'll learn simple to understand concepts, processes, and practices which will help you design, implement, monitor, and manage your Ultimate Investment Plan like the world's largest institutions and professional investors do.The 5 critical components to successful investing are: 1) learning the basics of stocks, bonds and other asset classes, 2) understanding investment vehicles like mutual funds and ETFs, and choosing the right ones, 3) asset allocation and portfolio diversification, 4) implementing, monitoring, and managing your investments properly, and 5) behaving like a great investor. In simple to understand terms, The Portfolio Architect explains everything you need to know about these 5 Keys to great investment management!Turn off the TV, throw away your money magazines, and tune out the financial pornography Wall Street feeds you everyday - with these 5 Keys you won't need it! And if you still need professional help there's a bonus 6th Key which will make sure you find the right professional help - not a commission-centered product hocker masquerading as a financial advisor!
CAD Fundamentals for Architecture
Author: Elys John
Publisher: Hachette UK
ISBN: 1780674996
Category : Architecture
Languages : en
Pages : 456
Book Description
Computer-aided design (CAD) is the dominant design and drawing tool used in architecture, and all students need to acquire basic skills in using it. This book explains the key CAD skills required to create plans, 3D models and perspectives. Detailed text and hundreds of screengrabs and visuals are used to demonstrate the various techniques and processes. 2D skills are shown using AutoCAD, SketchUp and Vectorworks, while 3D modelling and presentation techniques also include 3ds Max, Maya, Form·Z and Photoshop. The reader will learn how to simplify the software interface and tools in order to focus on the most common and useful tasks. This is an invaluable guide for all students of architecture.
Publisher: Hachette UK
ISBN: 1780674996
Category : Architecture
Languages : en
Pages : 456
Book Description
Computer-aided design (CAD) is the dominant design and drawing tool used in architecture, and all students need to acquire basic skills in using it. This book explains the key CAD skills required to create plans, 3D models and perspectives. Detailed text and hundreds of screengrabs and visuals are used to demonstrate the various techniques and processes. 2D skills are shown using AutoCAD, SketchUp and Vectorworks, while 3D modelling and presentation techniques also include 3ds Max, Maya, Form·Z and Photoshop. The reader will learn how to simplify the software interface and tools in order to focus on the most common and useful tasks. This is an invaluable guide for all students of architecture.
Brand Portfolio Strategy
Author: David A. Aaker
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368
Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368
Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Constructing the Persuasive Portfolio
Author: Margaret Fletcher
Publisher: Routledge
ISBN: 1317506197
Category : Architecture
Languages : en
Pages : 321
Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Publisher: Routledge
ISBN: 1317506197
Category : Architecture
Languages : en
Pages : 321
Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
About Star Architecture
Author: Nadia Alaily-Mattar
Publisher: Springer Nature
ISBN: 303023925X
Category : Social Science
Languages : en
Pages : 337
Book Description
Cities across the world have been resorting to star architects to brand their projects, spark urban regeneration and market the city image internationally. This book shifts the attention from star architects to star architecture, arguing that the process of deciding about and implementing relevant architectural and urban projects is not the product of any single actor. Star architecture can, in fact, be better studied and understood as assembled by multiple actors and in its relationship with urban transformation. In its 18 chapters, the book presents a multidisciplinary collection of expert contributions in the fields of urban planning, architecture, media studies, urban economics, geography, and sociology, consistently brought together for the first time to deal with this topic. Through a vast array of case studies and analytical techniques touching over 20 cities in Europe, the book shows the positive and more problematic impacts of star architecture with reference to the preservation of built heritage, tourism and media. The book will be of interest to architects, sociologists, urban planners, and public administrators.
Publisher: Springer Nature
ISBN: 303023925X
Category : Social Science
Languages : en
Pages : 337
Book Description
Cities across the world have been resorting to star architects to brand their projects, spark urban regeneration and market the city image internationally. This book shifts the attention from star architects to star architecture, arguing that the process of deciding about and implementing relevant architectural and urban projects is not the product of any single actor. Star architecture can, in fact, be better studied and understood as assembled by multiple actors and in its relationship with urban transformation. In its 18 chapters, the book presents a multidisciplinary collection of expert contributions in the fields of urban planning, architecture, media studies, urban economics, geography, and sociology, consistently brought together for the first time to deal with this topic. Through a vast array of case studies and analytical techniques touching over 20 cities in Europe, the book shows the positive and more problematic impacts of star architecture with reference to the preservation of built heritage, tourism and media. The book will be of interest to architects, sociologists, urban planners, and public administrators.
Selldorf Architects
Author: Annabelle Selldorf
Publisher: Phaidon Press
ISBN: 9780714871172
Category : Architecture
Languages : en
Pages : 0
Book Description
A comprehensive book on Selldorf Architects, with a detailed look at the museums, residences, and public buildings the firm has designed in the United States and abroad. Founding principal Annabelle Selldorf was born in Cologne, Germany and educated at the Pratt Institute and Syracuse University. The firm launched into international prominence with the opening of New York's Neue Galerie in 2001. Since, Selldorf Architects has become known for galleries, cultural projects, and as well as private homes. More recently, the firm has made its mark with Sims Municipal Recycling in Brooklyn in 2013. The design and construction won an Award for Excellence in Design from the Public Design Commission. In 2014, Selldorf Architects received the commission to build the expansion of the Museum of Contemporary Art in San Diego. This book begins with an extensive conversation between Tom Eccles and Annabelle Selldorf, as well as an essay by architecture critic Ian Volner. A newly-shot, full color portfolio by renowned photographer Todd Eberle is complimented by an in-depth look at the story behind 30 selected projects, including architectural plans and sketches.
Publisher: Phaidon Press
ISBN: 9780714871172
Category : Architecture
Languages : en
Pages : 0
Book Description
A comprehensive book on Selldorf Architects, with a detailed look at the museums, residences, and public buildings the firm has designed in the United States and abroad. Founding principal Annabelle Selldorf was born in Cologne, Germany and educated at the Pratt Institute and Syracuse University. The firm launched into international prominence with the opening of New York's Neue Galerie in 2001. Since, Selldorf Architects has become known for galleries, cultural projects, and as well as private homes. More recently, the firm has made its mark with Sims Municipal Recycling in Brooklyn in 2013. The design and construction won an Award for Excellence in Design from the Public Design Commission. In 2014, Selldorf Architects received the commission to build the expansion of the Museum of Contemporary Art in San Diego. This book begins with an extensive conversation between Tom Eccles and Annabelle Selldorf, as well as an essay by architecture critic Ian Volner. A newly-shot, full color portfolio by renowned photographer Todd Eberle is complimented by an in-depth look at the story behind 30 selected projects, including architectural plans and sketches.