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Author: Del Pino, Ariana Daniela
Publisher: IGI Global
ISBN: 1799849317
Category : Education
Languages : en
Pages : 340
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Book Description
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author: Del Pino, Ariana Daniela
Publisher: IGI Global
ISBN: 1799849317
Category : Education
Languages : en
Pages : 340
Get Book Here
Book Description
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Cristina Miguel
Publisher: Springer
ISBN: 3030020622
Category : Social Science
Languages : en
Pages : 140
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Book Description
This book examines how intimate relationships are built, negotiated and maintained through social media. The study takes a cross-platform approach, analysing three social media platforms of different genres – Badoo, Couchsurfing and Facebook – and exploring two interactive forces that shape the way people communicate through social media: the platforms’ architecture and policies, and actual practises of use. Combining analysis of the political economy of social media with users’ perspectives of their own practises – as well as exploring the tensions between the two – the book provides a detailed picture of intimacy as a complex structure of continuity and change.
Author: Paola Pasquali
Publisher: Springer Nature
ISBN: 3030245446
Category : Medical
Languages : en
Pages : 730
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Book Description
This book explains how medical photography is part of the workflow in many specialties: it is needed for registries, to preserve information, for follow up, second opinion and teaching, among others. The book gathers information on this field, providing valuable practical tips for those that have never used photography for medical uses as well as those who use it regularly. Covering specialities ranging from dermatology, plastic surgery, dentistry, ophthalmology and endoscopy to forensic medicine, specimen photography and veterinary medicine, it highlights standardization for each procedure and relevance to ethical, patients’ perception of medical photography, cybersecurity and legal aspects. The book also presents practical sections explaining how to organize a photographic file, coding, reimbursement, compliance, use of social media and preservation as well as in depth concepts on sharp focus on blurred vision. This volume will appeal to all clinicians and practitioners interested in acquiring a high level of technical skill in medical photography.
Author: Timothy Clark
Publisher: John Wiley & Sons
ISBN: 1118225996
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Author: Jacinto Benavente
Publisher: Dover Publications
ISBN: 9780486430867
Category : Foreign Language Study
Languages : en
Pages : 0
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Book Description
One of Spain's most important dramatists of the twentieth century and winner of the Nobel Prize for literature in 1922, Jacinto Benavente y Martínez wrote more than 150 plays in his lifetime. The best known of these is Los intereses creados — a social satire in the guise of farce. Premiering in late 1907, the work was instantly acclaimed throughout Europe. Similar in structure to a puppet drama, the play incorporates such traditional characters from the commedia dell'arte as the Doctor, the Captain, Harlequin, Columbine, Pantaloon, and Punchinello — with Crispin, a crafty and deceitful servant, manipulating them with invisible strings in the fashion of a spectacular puppet master. A sparkling satire on selfishness and greed in the modern world, the drama is reprinted here in a dual-language edition that not only allows students of Spanish to read a brilliant playwright's masterpiece in the original, but also provides readers with an excellent English translation of a theatrical classic.
Author: William Housley
Publisher: SAGE
ISBN: 1529789133
Category : Social Science
Languages : en
Pages : 669
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Book Description
This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explore the relationship between digitisation, social organisation and social transformation at both the macro and micro level, making this a valuable resource for postgraduate students and academics conducting research across the social sciences. The topics covered are impressively far-ranging and timely, including machine learning, social media, surveillance, misinformation, digital labour, and beyond. This innovative Handbook perfectly captures the state of the art of a field which is rapidly gaining cross-disciplinary interest and global importance, and establishes a thematic framework for future teaching and research. Part 1: Theorising Digital Societies Part 2: Researching Digital Societies Part 3: Sociotechnical Systems and Disruptive Technologies in Action Part 4: Digital Society and New Social Dilemmas Part 5: Governance and Regulation Part 6: Digital Futures
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212
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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author: T. Blackett
Publisher: Springer
ISBN: 0230599672
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
Author: Kristin Skare Orgeret
Publisher: Taylor & Francis
ISBN: 1040260764
Category : Language Arts & Disciplines
Languages : en
Pages : 359
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Book Description
This book presents selected international research on journalism and safety with a focus on digital threats against journalists and their professional practices. It offers an overview of ongoing developments in the field of journalism and safety from diverse regions around the world. From various theoretical, conceptual and empirical perspectives, the chapters address the escalating global concern of pervasive phenomena such as cyber-surveillance, orchestrated attacks, trolling and online harassment and underscore the precariousness of journalists' work in various geographical locations. A section of the book examines the safety conditions of female journalists, focusing on their responses to gendered online attacks and hate speech, whereas another section analyses and discusses institutional and cultural responses to journalists’ safety. The chapters draw on data from diverse geo-cultural regions globally, and collectively the volume provides a comprehensive overview of recent research on digital threats to journalists’ safety and responses to some of the challenges. Additionally, it presents valuable concepts for further scholarly reflection on these issues. The second of two volumes, this book will be a key resource for scholars, practitioners and researchers of journalism, media and cultural studies, communication studies, and sociology. The chapters in the book were originally published in Digital Journalism, Journalism Studies, and Journalism Practice.
