Appraising Research on Advertising's Economic Impacts

Appraising Research on Advertising's Economic Impacts PDF Author: Mark S. Albion
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220

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The Economic Implications of Advertising (RLE Advertising)

The Economic Implications of Advertising (RLE Advertising) PDF Author: Otto John Firestone
Publisher: Routledge
ISBN: 1136670149
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

The Impact of Market Structure and Advertising on Brand Pricing in Processed Food Products

The Impact of Market Structure and Advertising on Brand Pricing in Processed Food Products PDF Author: Robert Louis Wills
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 584

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Determinants of Variations in the Advertising-to-sales Ratio

Determinants of Variations in the Advertising-to-sales Ratio PDF Author: Paul W. Farris
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40

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Social Psychology

Social Psychology PDF Author: Graham M Vaughan
Publisher: Pearson Higher Education AU
ISBN: 1442562315
Category : Psychology
Languages : en
Pages : 767

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Book Description
The 7th edition of this best-selling social psychology text by Graham Vaughan and Michael Hogg, Social Psychology, retains the structure and approach of the previous edition but has been revised to reflect the changes in the field, with the material thoroughly updated throughout. Social Psychology 7e continues to capture the scope and detail of contemporary social psychology as an international scientific enterprise and at the same time deals with the subject in a way that is relevant to university teaching and social psychology research in Australia and New Zealand.

Review of Marketing 1981

Review of Marketing 1981 PDF Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287

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The Economic Effects of Advertising

The Economic Effects of Advertising PDF Author: Neil Hopper Borden
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 412

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Publications

Publications PDF Author: Marketing Science Institute
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 76

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The Effect of Mass Media Price Advertising on the Retail Price of a Convenience Product

The Effect of Mass Media Price Advertising on the Retail Price of a Convenience Product PDF Author: Gary Burl Wilcox
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 342

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Journal of Marketing

Journal of Marketing PDF Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 572

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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.