Author: Elizabeth C. Tomlinson
Publisher: Lexington Books
ISBN: 1666905488
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.
Author: Mette Højen
Publisher: Lindhardt og Ringhof
ISBN: 871196507X
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
"So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.
Author: Heather Graves
Publisher: Broadview Press
ISBN: 1770487786
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Author: Mathias Schuz
Publisher: World Scientific
ISBN: 9813279184
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
What has ethics got to do with my job? How can I take on ethical responsibility and help to make my company more successful at the same time? Although 'ethical responsibility' has become something of a catchphrase these days, most people only have a vague idea what it means and how it can be demonstrated in actual practice.Disasters like the Volkswagen's emission scandal, the oil spill in the Gulf of Mexico, the nuclear meltdown of Fukushima, the global financial crisis, and countless lesser-known cases of damage to human beings and the environment are the result of unethically irresponsible business practices. Efforts to maximize profits frequently lead to reckless behavior, as those in charge focus on short-term benefits and ignore social and environmental risks. Their actions have negative consequences, not only for the victims but, in many cases, for the perpetrators themselves too. Aggrieved interest groups or disadvantaged stakeholders may react with strikes, public protests, or boycotts, jeopardizing their reputation and profitability.This textbook, Applied Business Ethics, is the result of many years of research work and lecturing, and is an attempt to present the most important principles and the latest approaches in business ethics to students, teachers, and business practitioners alike, and help them to make business decisions that everyone concerned will benefit from, rather than just a few fortunate stakeholders.The author illustrates his theoretical subject matter with practical examples of real-life situations and provides numerous exercises to help the reader grasp complex issues, moral dilemmas, and business risks better. In clear, accessible, and easily understandable terms, he demonstrates how ways of finding satisfactory solutions can be found in a systematic way thanks to interdisciplinary research and philosophical reflection.
Author: Kristen Getchell
Publisher: Routledge
ISBN: 1351132857
Category : Language Arts & Disciplines
Languages : en
Pages : 222
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Book Description
Winner of the Association for Business Communication's 2019 Distinguished Book Award Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
Author: Hubert Adonley Hagar
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 300
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Book Description
Author: Hubert A. Hagar
Publisher:
ISBN:
Category : Commercial correspondence
Languages : en
Pages : 120
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Book Description
Author: Casey R. Schmitt
Publisher: Rowman & Littlefield
ISBN: 179360522X
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.
Author: Boston (Mass.). School Committee
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 778
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Book Description
18 -1905 include the Annual report of the superintendent of public schools.
Author: Onno Bouwmeester
Publisher: Edward Elgar Publishing
ISBN: 1849805113
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
This book compares the approaches of consultants and academic advisers and provides an in-depth analysis of their advice argumentation. Both compete on the market for economic advice, with consultants enjoying a larger market share and usually obtaining higher fees. However, academics criticize them for overcharging, shallowness, and quick-and-dirty methods. So, are consultants clients misled or even cheated? Not necessarily. The book reveals that academics have drawbacks as well; their arguments are less balanced than those of consultants and their estimates contradict each other more. Economic Advice and Rhetoric argues that clients should be cautious, challenging academics to reconsider their understanding of consulting practices. Onno Bouwmeester illustrates that the instrumental concept of academic advice as assumed by mainstream economists and policy scientists does not guide the practice of academic advisers and thus creates wrong expectations. He deconstructs the current understanding of academic advice, and counters the view held by critical academics that consultants rhetoric is misleading by comparing it to the rhetoric of academics. This rhetorical analysis will be informative to academics and advisors with an interest in the subject of consulting. Students aiming to become consultants, as well as consultants who want to learn more about academic advisers as their competitors, will also find this book an invaluable resource.
