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Author: Ronny Kohavi
Publisher: Springer Science & Business Media
ISBN: 1461516277
Category : Computers
Languages : en
Pages : 153
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Book Description
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.
Author: Ronny Kohavi
Publisher: Springer Science & Business Media
ISBN: 1461516277
Category : Computers
Languages : en
Pages : 153
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Book Description
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.
Author: Carlos A. Mota Soares
Publisher: IOS Press
ISBN: 1586038907
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.
Author: Jie Cao
Publisher: Springer Nature
ISBN: 9819935881
Category : Big data
Languages : en
Pages : 217
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Book Description
This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
Author: C. Soares
Publisher: IOS Press
ISBN: 1607503549
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
The application of Data Mining (DM) technologies has shown an explosive growth in an increasing number of different areas of business, government and science. Two of the most important business areas are finance, in particular in banks and insurance companies, and e-business, such as web portals, e-commerce and ad management services. In spite of the close relationship between research and practice in Data Mining, it is not easy to find information on some of the most important issues involved in real world application of DM technology, from business and data understanding to evaluation and deployment. Papers often describe research that was developed without taking into account constraints imposed by the motivating application. When these issues are taken into account, they are frequently not discussed in detail because the paper must focus on the method. Therefore knowledge that could be useful for those who would like to apply the same approach on a related problem is not shared. The papers in this book address some of these issues. This book is of interest not only to Data Mining researchers and practitioners, but also to students who wish to have an idea of the practical issues involved in Data Mining.
Author: Bhavani Thuraisingham
Publisher: CRC Press
ISBN: 0203499514
Category : Business & Economics
Languages : en
Pages : 542
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Book Description
The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obta
Author: Petra Perner
Publisher: Springer
ISBN: 3540461310
Category : Computers
Languages : en
Pages : 115
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Book Description
This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and knowledge management. The objective is to report on current results and at the same time to give a review on the present activities in this field in Germany. An effort has been made to include the latest scientific results, as well as lead the reader to the various fields of activity and the problems related to them. Knowledge discovery on the basis of web data is a wide and fast growing area. E commerce is the principal theme of motivation in this field, as companies invest large sums in the electronic market, in order to maximize their profits and minimize their risks. Other applications are telelearning, teleteaching, service support, and citizen information systems. Concerning these applications, there is a great need to understand and support the user by means of recommendation systems, adaptive information systems, as well as by personalization. In this respect Giudici and Blanc present in their paper procedures for the generation of associative models from the tracking behavior of the user. Perner and Fiss present in their paper a strategy for intelligent e marketing with web mining and personalization. Methods and procedures for the generation of associative rules are presented in the paper by Hipp, Güntzer, and Nakhaeidizadeh.
Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 111954985X
Category : Mathematics
Languages : en
Pages : 608
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Book Description
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R
Author: Sreedhar, G.
Publisher: IGI Global
ISBN: 1522536477
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.
Author: Ken Yale
Publisher: Elsevier
ISBN: 0124166458
Category : Mathematics
Languages : en
Pages : 824
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Book Description
Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. Includes input by practitioners for practitioners Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models Contains practical advice from successful real-world implementations Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications
Author: Sang Suh
Publisher: Jones & Bartlett Publishers
ISBN: 0763785873
Category : Computers
Languages : en
Pages : 436
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Book Description
Introduction to data mining -- Association rules -- Classification learning -- Statistics for data mining -- Rough sets and bayes theories -- Neural networks -- Clustering -- Fuzzy information retrieval.
