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Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: McCarthy
Publisher: Irwin Professional Publishing
ISBN: 9780256188370
Category :
Languages : en
Pages :
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Book Description
Author: Economic Research Service Reference Center (U.S.)
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 360
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426
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Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 0749464518
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
Author:
Publisher: DIANE Publishing
ISBN: 1428908927
Category :
Languages : en
Pages : 106
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 682
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Book Description
Author: Margot Anderson
Publisher: DIANE Publishing
ISBN: 0788149032
Category :
Languages : en
Pages : 353
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Book Description
Takes stock of how natural resources (land & water) & commercial inputs (energy, nutrients, pesticides, & machinery) are used in the agricultural sector; shows how they contribute to environmental quality; & links use & quality to technological change, production management practices, & farm programs. Provides a comprehensive source of data & analysis on the factors that affect resource use & quality in American agriculture. Examines the economic factors that affect resource use, & estimates the costs & benefits (to farmers, consumers, & the government) of meeting conservation & environmental goals. Charts & tables.
Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470562269
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Author: K. Sudhir
Publisher: Emerald Group Publishing
ISBN: 1802628754
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
