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Author: Dade Hayes
Publisher: Simon and Schuster
ISBN: 1416564330
Category : Family & Relationships
Languages : en
Pages : 257
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Book Description
In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against "babysitter TV" and ask whether "TV trance" is healthy -- in spite of the relaxation that the lull affords exhausted parents -- as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon's bilingual preschool gamble, Ni Hao, Kai-lan, from an art student's Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show's debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old's attention. Anytime Playdate reveals the marketing science of capturing a toddler's attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they even speak. It tells us why the raucous Dora the Explorer has usurped Blues Clues for preschool primacy, why the Brit hit In the Night Garden won't follow Teletubbies into American tot stardom, and why the comparatively quiet and wholesome Sesame Street has reigned for decades. Hayes vividly portrays the educators, psychologists, executives, parents, and, lest we forget, kids who have shaped the history of children's television, uncovering the tensions between the many personalities, the creative foment that combines story, music, and message in this medium to produce today's almost dizzying array of products and choices. In the end, Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that what's at stake in the "Rattle Battle" is nothing less than the character of the next generation.
Author: Dade Hayes
Publisher: Simon and Schuster
ISBN: 1416564330
Category : Family & Relationships
Languages : en
Pages : 257
Get Book Here
Book Description
In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against "babysitter TV" and ask whether "TV trance" is healthy -- in spite of the relaxation that the lull affords exhausted parents -- as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. Along the way, Hayes narrates the fascinating evolution of Nickelodeon's bilingual preschool gamble, Ni Hao, Kai-lan, from an art student's Internet doodles to its final product: an educationally fortified, Dora-inflected, test audience-approved television show. At the show's debut, jittery experts hold their breath as the tweaked and researched Kai-lan faces Mr. Potato Head in the battle for a three-year-old's attention. Anytime Playdate reveals the marketing science of capturing a toddler's attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they even speak. It tells us why the raucous Dora the Explorer has usurped Blues Clues for preschool primacy, why the Brit hit In the Night Garden won't follow Teletubbies into American tot stardom, and why the comparatively quiet and wholesome Sesame Street has reigned for decades. Hayes vividly portrays the educators, psychologists, executives, parents, and, lest we forget, kids who have shaped the history of children's television, uncovering the tensions between the many personalities, the creative foment that combines story, music, and message in this medium to produce today's almost dizzying array of products and choices. In the end, Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that what's at stake in the "Rattle Battle" is nothing less than the character of the next generation.
Author: Thelma Adams
Publisher: Macmillan
ISBN: 1429990864
Category : Fiction
Languages : en
Pages : 304
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Book Description
"Adams is that rare writer who sends out every laugh with a sting in its tail. Most novels fade from the memory. This one sticks."—Peter Travers, Rolling Stone Inside their picture-perfect homes, the residents of this quiet California suburb are not at all what they seem. Lance is a former weatherman, now a buff yogi, stay-athome dad, and manager of his daughter's Girl Scout troop's cookie distribution. Belle is his precocious and quick-witted daughter. Darlene is a classic Type A work-a-holic, she has little time or patience for the needs of her husband and daughter And just down the street are Alec and Wren. Alec, a womanizing businessman, is also the financial backer—and sometimes more—behind Darlene's burgeoning empire. Meanwhile, Wren is a doting mother and talented yogi, ready to lay down the mat for a quick session with Lance. As looming Santa Ana winds threaten to turn brushfires into catastrophe; Playdate proves that relationships are complicated and the bonds between families, spouses and children are never quite what they seem. What happens next door, beyond the hedges, in the romper room and executive office—it's all as combustible as a quick brushfire on a windy day.
Author: Jane Juffer
Publisher: NYU Press
ISBN: 147980777X
Category : Social Science
Languages : en
Pages : 300
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Book Description
How children are taught to control their feelings and how they resist this emotional management through cultural production. Today, even young kids talk to each other across social media by referencing memes,songs, and movements, constructing a common vernacular that resists parental, educational, and media imperatives to name their feelings and thus control their bodies. Over the past two decades, children’s television programming has provided a therapeutic site for the processing of emotions such as anger, but in doing so has enforced normative structures of feeling that, Jane Juffer argues, weaken the intensity and range of children’s affective experiences. Don’t Use Your Words! seeks to challenge those norms, highlighting the ways that kids express their feelings through cultural productions including drawings, fan art, memes, YouTube videos, dance moves, and conversations while gaming online. Focusing on kids between ages five and nine, Don’t Use Your Words! situates these productions in specific contexts, including immigration policy referenced in drawings by Central American children just released from detention centers and electoral politics as contested in kids’ artwork expressing their anger at Trump’s victory. Taking issue with the mainstream tendency to speak on behalf of children, Juffer argues that kids have the agency to answer for themselves: what does it feel like to be a kid?
Author: Derek Thompson
Publisher: Penguin
ISBN: 1101980338
Category : Social Science
Languages : en
Pages : 370
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Book Description
“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Author: Paul Warren
Publisher: Cambridge University Press
ISBN: 1316453855
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
'Uptalk' is commonly used to refer to rising intonation at the end of declarative sentences, or (to put it more simply) the tendency for people to make statements that sound like questions, a phenomenon that has received wide exposure and commentary in the media. How and where did it originate? Who are the most frequent 'uptalkers'? How much does it vary according to the speaker's age, gender and regional dialect? Is it found in other languages as well as English? These and other questions are the subject of this fascinating book. The first comprehensive analysis of 'uptalk', it examines its historical origins, geographical spread and social influences. Paul Warren also looks at the media's coverage of the phenomenon, including the tension between the public's perception and the views of experts. Uptalk will be welcomed by those working in linguistics, as well as anyone interested in the way we talk today.
Author: Noel Brown
Publisher: Bloomsbury Publishing
ISBN: 0857732676
Category : History
Languages : en
Pages : 414
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Book Description
The Hollywood family film is one of the most popular, commercially-successful and culturally significant forms of mass entertainment. This book is the first in-depth history of the Hollywood family film, tracing its development from its beginnings in the 1930s to its global box-office dominance today. Noel Brown shows how, far from being an innocuous amusement for children, the family film has always been intended for audiences of all ages and backgrounds. He tells the story of how Hollywood's ongoing preoccupation with breaking down the barriers that divide audiences has resulted in some of the most successful and enduring films in the history of popular cinema. Drawing on multiple sources and with close analysis of a broad range of films, from such classics as Little Women, Meet me in St Louis, King Kong and Mary Poppins to such modern family blockbusters as Star Wars, Indiana Jones and Toy Story, this timely book underlines the immense cultural and commercial importance of this neglected genre.
Author: Jo Holz
Publisher: McFarland
ISBN: 1476630607
Category : Performing Arts
Languages : en
Pages : 242
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Book Description
In the early days of television, suburban families welcomed TV into their homes as an electronic babysitter that would also teach their children about the world. Children's programming soon came to play a key role in the development of mass culture, promoting the shared interests, norms and vocabulary through which children interact with peers and define themselves as a cohort. This social history examines the forces driving the development of children's television in the U.S., from its inception to the present. Analyses of iconic programs reveal how they influenced our concept of childhood.
Author: Seltzer Goods
Publisher:
ISBN: 9780615889283
Category :
Languages : en
Pages : 18
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Book Description
Edamame and Edapapa meet their new "little bean" in this adorable baby board book. With bright, colorful illustration and a touch of clever rhyming, Edamame and Edapapa share the arrival of their newest family member. MADE IN THE USA!
Author: Dade Hayes
Publisher: HarperCollins
ISBN: 0062980025
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix. After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges. The battle for streaming supremacy may end up having more than one winner, but the cost and disruption to decades-old business models have also produced a lot of losers. Binge Times reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans. Stretching from Silicon Valley to Hollywood to Wall Street, it is a mesmerizing, character-rich tale of hubris and ambition, as the fate of a century-old industry hangs in the balance.
Author: Douglas L. Howard
Publisher: Syracuse University Press
ISBN: 0815654472
Category : Performing Arts
Languages : en
Pages : 545
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Book Description
Today more than ever, series finales have become cultural touchstones that feed watercooler fodder and Twitter storms among a committed community of viewers. While the final episodes of The Fugitive and M*A*S*H continue to rank among the highest rated broadcasts, more recent shows draw legions of binge-watching fans. Given the importance of finales to viewers and critics alike, Howard and Bianculli along with the other contributors explore these endings and what they mean to the audience, both in terms of their sense of narrative and as episodes that epitomize an entire show. Bringing together a veritable “who’s who” of television scholars, journalists, and media experts, including Robert Thompson, Martha Nochimson, Gary Edgerton, David Hinckley, Kim Akass, and Joanne Morreale, the book offers commentary on some of the most compelling and often controversial final episodes in television history. Each chapter is devoted to a separate finale, providing readers with a comprehensive survey of these watershed moments. Gathering a unique international lineup of journalists and media scholars, the book also offers readers an intriguing variety of critical voices and perspectives.
