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Author: Liliane Talbot (auteur d'un mémoire)
Publisher:
ISBN:
Category :
Languages : fr
Pages : 328
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Book Description
Author: Liliane Talbot (auteur d'un mémoire)
Publisher:
ISBN:
Category :
Languages : fr
Pages : 328
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Book Description
Author: Royal Society of Canada
Publisher:
ISBN:
Category : Humanities
Languages : en
Pages : 410
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Book Description
Author: Linda F. Alwitt
Publisher: Taylor & Francis
ISBN: 1000549127
Category : Psychology
Languages : en
Pages : 318
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Book Description
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author: Karen Kelton
Publisher:
ISBN: 9781937963200
Category :
Languages : en
Pages :
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Book Description
This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Author: Helga Lengenfelder
Publisher:
ISBN: 9783598205361
Category : Bibliothèques - Répertoires
Languages : en
Pages : 1279
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Book Description
Author:
Publisher:
ISBN:
Category : Québec (Province)
Languages : fr
Pages : 612
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Book Description
Author: David Graeber
Publisher: Simon & Schuster
ISBN: 1501143336
Category : Social Science
Languages : en
Pages : 368
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Book Description
From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Author:
Publisher: Odile Jacob
ISBN: 2738178898
Category :
Languages : en
Pages : 333
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Book Description
Author: Christian Jolibois
Publisher: Peter Pauper Press
ISBN: 9781441323187
Category : Bears
Languages : en
Pages : 0
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Book Description
"A young orphan bear is a bully to everyone until he meets a bear that is much bigger than he. When she learns that he is an orphan, she decides to give him something that he's never had before ... love."--
Author: Patricia Lyfoung
Publisher: Charmz
ISBN: 1545802939
Category : Juvenile Fiction
Languages : en
Pages : 99
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Book Description
As Maud and Guilhem prepare for their wedding by day, at night they continue to put on their masks for justice for the lost and forgotten. They seem to have the most perfect connection and truest love. Only the approach of a grand ball casts a shadow on their relationship, for Maud must beware of the impetuous Natalia, the one who bears the ring that belonged to Guilhem’s father. And Guilhem, torn between a secret he dares not share even with his beloved Maud, makes a decision that may throw them into turmoil forever! Will Maud, who can’t stand all the pomp and circumstance of the French elite, learn to fight in lace and a petticoats? Will Guilhem abandon the woman he loves? Find out in this exciting new volume!
