Android Apps Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Android Apps Marketing PDF full book. Access full book title Android Apps Marketing by Jeffrey Hughes. Download full books in PDF and EPUB format.
Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132378256
Category : Computers
Languages : en
Pages : 464
Get Book Here
Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132378256
Category : Computers
Languages : en
Pages : 464
Get Book Here
Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
Author: Jin Kim
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Author: Mark Rollins
Publisher: Apress
ISBN: 1430250070
Category : Computers
Languages : en
Pages : 162
Get Book Here
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is for This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general. You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base
Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118588290
Category : Business & Economics
Languages : en
Pages : 387
Get Book Here
Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
Get Book Here
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Jesus Mena
Publisher: CRC Press
ISBN: 1439881928
Category : Business & Economics
Languages : en
Pages : 428
Get Book Here
Book Description
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Author: John Higgins
Publisher: Elsevier
ISBN: 0323992722
Category : Medical
Languages : en
Pages : 297
Get Book Here
Book Description
Smartphone Apps for Health and Wellness helps readers navigate the world of smartphone apps to direct them to those which have had the best medical evidence in obtaining the users' goal. The book covers the history of apps, how they work, and specific apps to improve health and wellness in order to improve patients outcomes. It discusses several types of apps, including apps for medical care, sleeping, relaxation, nutrition, exercise and weight loss. In addition, sections present the features of a good app to empower readers to make their own decision when evaluating which one to use. This is a valuable resource for clinicians, physicians, researchers and members of biomedical field who are interested in taking advantage of smartphone apps to improve overall health and wellness of patients. - Summarizes smartphone apps with the best evidence to improve health and wellness - Discusses the most important features of an app to help readers evaluate which app is appropriate for their specific needs - Presents the typical results expected when regularly using an app in order to assist healthcare providers in predicting patient outcomes
Author: Paul J. Deitel
Publisher: Pearson Education
ISBN: 0133570924
Category : Computers
Languages : en
Pages : 358
Get Book Here
Book Description
Presents a guide to Android application development using the app-driven approach for seven fully coded apps that include syntax, code walkthroughs, and sample outputs.
Author: Sunil Kumar Saini
Publisher: Sunil Kumar Saini
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 42
Get Book Here
Book Description
"Mastering Mobile App Development Building Apps for iOS and Android" is a book that provides a comprehensive guide to building mobile applications for iOS and Android platforms. It covers all aspects of mobile app development, from the basics of mobile app architecture to the advanced features of app development. The book is divided into several chapters that cover topics such as user interface design, data management, networking, multimedia integration, and app distribution. It also includes practical examples and case studies to help readers understand how to implement the concepts discussed in the book. The authors of the book assume that readers have some programming experience and are familiar with basic programming concepts such as variables, data types, loops, and functions. They use Swift and Java as the programming languages for iOS and Android development respectively. Overall, "Mastering Mobile App Development Building Apps for iOS and Android" is a useful resource for developers who want to build high-quality mobile applications for iOS and Android platforms.
Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132378256
Category : Computers
Languages : en
Pages : 464
Get Book Here
Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
