Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 1118156293
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Maribeth Kuzmeski
Publisher: John Wiley & Sons
ISBN: 0470769904
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
Author: Isabella Tree
Publisher: Ivy Kids
ISBN: 071126287X
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
From the best-selling author and rewilding pioneer Isabella Tree, When We Went Wild is a heartwarming, sustainably printed picture book about the benefits of letting nature take the lead, inspired by real-life rewilding projects. Nancy and Jake are farmers. They raise their cows and pigs, and grow their crops. They use a lot of big machines to help them, and spray a lot of chemicals to get rid of the weeds and the pests. That's what all good farmers do, isn't it? And yet, there is no wildlife living on their farm. The animals look sad. Even the trees look sad! One day, Nancy has an idea... what if they stopped using all the machines, and all the chemicals, and instead they went wild? The author’s own experience of rewilding her estate at Knepp in West Sussex, England, has influenced conservation techniques around the world that are bringing nature back to the countryside and bringing threatened species back from the brink. Ivy Kids brings you beautiful, sustainably printed books to rewild your child. They are hopeful, joyful stories and nonfiction about nature and the environment that are charmingly illustrated and printed on 100% post-consumer recycled paper, locally in the US, and using renewable energy. Praise for Wilding, the author’s best-selling memoir: “In a story that is part personal memoir, part work of conservation, Tree reveals the capacity of the wild to reclaim the land—as long as humans step out of the way.” —Smithsonian, “The Ten Best Science Books of 2018” “Wilding is both a timely and important book.” —Tim Flannery, The New York Review of Books
Author: Price, Justin
Publisher: Human Kinetics
ISBN: 149254566X
Category : Health & Fitness
Languages : en
Pages : 448
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Book Description
The BioMechanics Method for Corrective Exercise enables health and fitness professionals to identify common musculoskeletal imbalances in their clients and apply appropriate corrective exercises to swiftly eliminate muscle and joint pain and improve physical function.
Author: John Eldredge
Publisher: Harper Collins
ISBN: 1400200393
Category : Religion
Languages : en
Pages : 274
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Book Description
In all your boyhood dreams of growing up, did you dream of being a "nice guy"? Eldredge believes that every man longs for a battle to fight, an adventure to live, and a beauty to rescue. That is how he bears the image of God; that is what God made him to be.
Author: Edna Mae Holm
Publisher: Xlibris Corporation
ISBN: 1483638391
Category : Fiction
Languages : en
Pages : 359
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Book Description
In the early nineteen hundreds, young Kiri Falgren escapes poverty, famine, and a terrifying dark secret in her homeland, Sweden, to conquer life in a small Wisconsin town in America. While fighting the demons of her unspoken past, she finds solace in a forbidden love that threatens to destroy her very existence. Is the glow from a single candle enough to light her way?
Author: Leo Bogart
Publisher: Routledge
ISBN: 1351527614
Category : Social Science
Languages : en
Pages : 415
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Book Description
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Author: Edward L. Ayers
Publisher: Oxford University Press
ISBN: 0195326881
Category : History
Languages : en
Pages : 592
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Book Description
A new history of the American South during Reconstruction shows how a complex blending of new ideas and old hatreds developed in the region following the Civil War. By the author of Vengeance and Justice.
Author: Fred Pearce
Publisher: Beacon Press
ISBN: 0807039551
Category : Nature
Languages : en
Pages : 266
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Book Description
Named one of the best books of 2015 by The Economist A provocative exploration of the “new ecology” and why most of what we think we know about alien species is wrong For a long time, veteran environmental journalist Fred Pearce thought in stark terms about invasive species: they were the evil interlopers spoiling pristine “natural” ecosystems. Most conservationists and environmentalists share this view. But what if the traditional view of ecology is wrong—what if true environmentalists should be applauding the invaders? In The New Wild, Pearce goes on a journey across six continents to rediscover what conservation in the twenty-first century should be about. Pearce explores ecosystems from remote Pacific islands to the United Kingdom, from San Francisco Bay to the Great Lakes, as he digs into questionable estimates of the cost of invader species and reveals the outdated intellectual sources of our ideas about the balance of nature. Pearce acknowledges that there are horror stories about alien species disrupting ecosystems, but most of the time, the tens of thousands of introduced species usually swiftly die out or settle down and become model eco-citizens. The case for keeping out alien species, he finds, looks increasingly flawed. As Pearce argues, mainstream environmentalists are right that we need a rewilding of the earth, but they are wrong if they imagine that we can achieve that by reengineering ecosystems. Humans have changed the planet too much, and nature never goes backward. But a growing group of scientists is taking a fresh look at how species interact in the wild. According to these new ecologists, we should applaud the dynamism of alien species and the novel ecosystems they create. In an era of climate change and widespread ecological damage, it is absolutely crucial that we find ways to help nature regenerate. Embracing the new ecology, Pearce shows us, is our best chance. To be an environmentalist in the twenty-first century means celebrating nature’s wildness and capacity for change.
Author: Peter Levine
Publisher: Rowman & Littlefield
ISBN: 0847695735
Category : History
Languages : en
Pages : 270
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Book Description
A century ago, Americans launched a period of civic renewal and political reform. Today, amid deep dissatisfaction with our major institutions, there are signs that a new movement may revive the spirit of the original progressive era. Peter Levine draws inspiration from the great progressive leader Robert M. La Follete, Sr., and his circle, which included John Dewey, Jane Addams, and Louis Brandeis. He argues that their ideal of a fair and deliberative democracy is right for out time. Combining their philosophy and experience with the best contemporary proposals, Levine advocates campaign finance reform, an entirely different approach to regulation, new styles of journalism and civic education, and fundamental changes in the tax system. This book offers today's most comprehensive plan for civic renewal and political reform.
