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Author: Iiba
Publisher:
ISBN: 9781927584200
Category : Computers
Languages : en
Pages : 172
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Book Description
The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.
Author: Iiba
Publisher:
ISBN: 9781927584200
Category : Computers
Languages : en
Pages : 172
Get Book Here
Book Description
The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.
Author: Ayanendranath Basu
Publisher: Chapman and Hall/CRC
ISBN: 9781466591653
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book provides a comprehensive discussion of statistical methods that are useful to the business analyst. The book includes a substantial number of case studies and numerical illustrations using the R software. A collection of basic techniques that analytics personnel require with detailed case studies, the book can help motivated young personnel to get a head-start in analytics, and serve as a comprehensive reference book for the experts on the job.
Author: Randy Bartlett
Publisher: McGraw Hill Professional
ISBN: 0071807608
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.
Author: Mike Grigsby
Publisher: Kogan Page Publishers
ISBN: 0749482176
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Author: Alberto Ferrari
Publisher: Microsoft Press
ISBN: 0735698376
Category : Computers
Languages : en
Pages : 1515
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Book Description
This comprehensive and authoritative guide will teach you the DAX language for business intelligence, data modeling, and analytics. Leading Microsoft BI consultants Marco Russo and Alberto Ferrari help you master everything from table functions through advanced code and model optimization. You’ll learn exactly what happens under the hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of DAX’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Perform powerful data analysis with DAX for Microsoft SQL Server Analysis Services, Excel, and Power BI Master core DAX concepts, including calculated columns, measures, and error handling Understand evaluation contexts and the CALCULATE and CALCULATETABLE functions Perform time-based calculations: YTD, MTD, previous year, working days, and more Work with expanded tables, complex functions, and elaborate DAX expressions Perform calculations over hierarchies, including parent/child hierarchies Use DAX to express diverse and unusual relationships Measure DAX query performance with SQL Server Profiler and DAX Studio
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633694291
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
Author: Azevedo, Ana
Publisher: IGI Global
ISBN: 1799857832
Category : Computers
Languages : en
Pages : 250
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Book Description
As technology continues to advance, it is critical for businesses to implement systems that can support the transformation of data into information that is crucial for the success of the company. Without the integration of data (both structured and unstructured) mining in business intelligence systems, invaluable knowledge is lost. However, there are currently many different models and approaches that must be explored to determine the best method of integration. Integration Challenges for Analytics, Business Intelligence, and Data Mining is a relevant academic book that provides empirical research findings on increasing the understanding of using data mining in the context of business intelligence and analytics systems. Covering topics that include big data, artificial intelligence, and decision making, this book is an ideal reference source for professionals working in the areas of data mining, business intelligence, and analytics; data scientists; IT specialists; managers; researchers; academicians; practitioners; and graduate students.
Author: Alistair Croll
Publisher: "O'Reilly Media, Inc."
ISBN: 1098168151
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Author: Judah Phillips
Publisher: FT Press
ISBN: 0134177967
Category : Computers
Languages : en
Pages : 523
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Book Description
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
Author: Steven Bennett
Publisher: McGraw Hill Professional
ISBN: 1260463931
Category : Computers
Languages : en
Pages : 401
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Book Description
100% coverage of every objective for the EC-Council’s Certified Chief Information Security Officer exam Take the challenging CCISO exam with confidence using the comprehensive information contained in this effective study guide. CCISO Certified Chief Information Security Officer All-in-One Exam Guide provides 100% coverage of all five CCISO domains. Each domain is presented with information mapped to the 2019 CCISO Blueprint containing the exam objectives as defined by the CCISO governing body, the EC-Council. For each domain, the information presented includes: background information; technical information explaining the core concepts; peripheral information intended to support a broader understating of the domain; stories, discussions, anecdotes, and examples providing real-world context to the information. • Online content includes 300 practice questions in the customizable Total Tester exam engine • Covers all exam objectives in the 2019 EC-Council CCISO Blueprint • Written by information security experts and experienced CISOs
