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Author: Arend Grünewälder
Publisher: diplom.de
ISBN: 395489744X
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Author: Arend Grünewälder
Publisher: diplom.de
ISBN: 395489744X
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Author: Arend Grünewälder
Publisher: GRIN Verlag
ISBN: 3640128133
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin
Author: Arend Grünewälder
Publisher: GRIN Verlag
ISBN: 3640127854
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia’s 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world’s first mobile car phone; though at 22 pounds the phone wasn’t all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leading the convergence of mobility and the Internet. Nokia now makes a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music with sales in more than 150 countries.
Author: Janin Ropot
Publisher: GRIN Verlag
ISBN: 3656530416
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.
Author: Yves L. Doz
Publisher: Oxford University Press
ISBN: 0198777191
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
Author: Eric Viardot
Publisher: Artech House
ISBN: 9781580537018
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Author: Risto Siilasmaa
Publisher: McGraw Hill Professional
ISBN: 1260128733
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
The great Nokia turnaround—universal business lessons for leaders in any industry Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn’t a matter of if, it was a matter of when. Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market. In Transforming Nokia, the man who orchestrated and led Nokia’s comeback—Chairman of the Board Risto Siilasmaa—reveals the story of Nokia’s fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You’ll learn how to harness the power of what Siilasmaa calls “paranoid optimism” and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success.Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings.
Author:
Publisher:
ISBN: 9789523690325
Category :
Languages : en
Pages : 0
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Book Description
Kingdom of Nokia tells a fascinating story of corporatism in Finland. How did the mobile phone giant Nokia make the Finnish elite willing to serve the interests of the company? Nokia became a global player in mobile communications in the 1990s, and helped establish Anglo-Saxon capitalism in Finland. Through its success and strong lobbying, the company managed to capture the attention of Finnish politicians, civil servants, and journalists nationwide. With concrete detailed examples, Kingdom of Nokia illustrates how Nokia organised lavishing trips to journalists and paid direct campaign funding to politicians to establish its role at the core of Finnish decision-making. As a result, the company influenced important political decisions such as joining the European Union and adopting the euro, and further, Nokia even drafted its own law to serve its special interests. All this in a country considered one of the least corrupt in the world.
Author: Jon Agar
Publisher: Icon Books Ltd
ISBN: 1848315260
Category : Technology & Engineering
Languages : en
Pages : 263
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Book Description
Mobile phones are a ubiquitous technology with a fascinating history. There are now as many mobile phones in the world as there are people. We carry them around with us wherever we go. And while we used to just speak into them, now mobiles are used to do all kinds of tasks, from talking to twittering, from playing a game to paying a bill. Jon Agar takes the mobile to pieces, tracing what makes it work, and puts it together again, showing how it was shaped in different national contexts in the United States, Europe, the Far East and Africa. He tells the story from the early associations with cars and the privileged, through its immense popular success, to the rise of the smartphone. Few scientific revolutions affect us in such a day-to-day way as the development of the mobile phone. Jon Agar's deft history explains exactly how this revolution has come about - and where it may lead in the future.
Author: Tavana, Madjid
Publisher: IGI Global
ISBN: 1466648619
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.
