Analysing Thorntons based on different strategic models PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Analysing Thorntons based on different strategic models PDF full book. Access full book title Analysing Thorntons based on different strategic models by Roberto Niesing. Download full books in PDF and EPUB format.

Analysing Thorntons based on different strategic models

Analysing Thorntons based on different strategic models PDF Author: Roberto Niesing
Publisher: GRIN Verlag
ISBN: 3638069508
Category : Business & Economics
Languages : en
Pages : 25

Get Book Here

Book Description
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis