Análisis de la innovación de marcas de distribuidor y de su influencia en la aceptación de productos nuevos de gran consumo en España PDF Download
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Author: Carmen Abril
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Author: Carmen Abril
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Author: Carmen Abril Barrie
Publisher:
ISBN: 9781449254001
Category :
Languages : es
Pages : 256
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Author: Paolo Popoli
Publisher: BoD – Books on Demand
ISBN: 953513597X
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author: Diego Armando Acosta González
Publisher: Universidad Externado
ISBN: 9587726162
Category : Law
Languages : es
Pages : 166
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Book Description
La imagen que actualmente se asienta en gran parte del público consumidor sobre el concepto de marca es producto del esfuerzo de las grandes empresas de manufactura por posicionar sus signos marcarios. Sin embargo, en la cadena de suministro de productos de consumo, las empresas de manufactura que se ubican como proveedoras de los mismos no son las únicas que han concentrado sus esfuerzos en idear y desarrollar tales activos de importante valía. De hecho, desde el inicio de los años 2000 se ha venido registrando de manera creciente una introducción al mercado de marcas para bienes de consumo, pertenecientes a los distribuidores y no a los fabricantes. Esto es consecuencia de la iniciativa emprendida por las tiendas de supermercado y de grandes superficies que, pretendiendo dar mayor alcance a sus actividades comerciales, han venido incorporando en sus proyectos un portafolio de marcas propias. De esta manera, el distribuidor deja de ser un mero intermediario entre el proveedor y el consumidor final para desempeñar también el papel que otrora únicamente realizaba la empresa manufacturera; esto es, la creación y venta de productos propios. Así, la dinámica de la relación entre el retailer y la empresa proveedora deja de ser de colaboración pura para sumar ahora un matiz de competencia. En este contexto, son las particulares estrategias que este distribuidor utiliza para colocar sus propias marcas en el mercado las que suscitan especial interés, pues acontece que a menudo se ve inclinado a imitar de cerca las marcas de fabricantes líderes o de valerse de su cercanía con el consumidor final y de su dominancia en la cadena de suministros para potenciar la venta de sus marcas. En este sentido surgen situaciones que incumben al derecho de la propiedad industrial y de la competencia. El análisis de las marcas de distribuidor, a la luz de estas disciplinas, así como la consideración de posibles remedios que servirían para atender las visitudes que surgen en este escenario, serán los propósitos de este escrito
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Don Hellriegel
Publisher:
ISBN: 9780324069563
Category : Beslutningstagning-ledelse
Languages : en
Pages : 0
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Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Author: Metcalf & Eddy, Inc., an AECOM Company
Publisher: McGraw Hill Professional
ISBN: 0071508775
Category : Technology & Engineering
Languages : en
Pages : 1610
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Book Description
An Integrated Approach to Managing the World's Water Resources Water Reuse: Issues, Technologies, and Applications equips water/wastewater students, engineers, scientists, and professionals with a definitive account of the latest water reclamation, recycling, and reuse theory and practice. This landmark textbook presents an integrated approach to all aspects of water reuse _ from public health protection to water quality criteria and regulations to advanced technology to implementation issues. Filled with over 500 detailed illustrations and photographs, Water Reuse: Issues, Technology, and Applications features: In-depth coverage of cutting-edge water reclamation and reuse applications Current issues and developments in public health and environmental protection criteria, regulations, and risk management Review of current advanced treatment technologies, new developments, and practices Special emphasis on process reliability and multiple barrier concepts approach Consideration of satellite and decentralized water reuse facilities Consideration of planning and public participation of water reuse Inside This Landmark Water/Wastewater Management Tool • Water Reuse: An Introduction • Health and Environmental Concerns in Water Reuse • Technologies and Systems for Water Reclamation and Reuse • Water Reuse Applications • Implementing Water Reuse
Author: Norman N Potter
Publisher: Springer
ISBN: 9789401572637
Category :
Languages : en
Pages : 752
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Author: Robert S. Pindyck
Publisher: McGraw-Hill/Irwin
ISBN: 9780079132925
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
