An Investigation of the Allocative Role of Price in Consumer Choice PDF Download
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Author: Dogan Eroglu
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 408
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Book Description
Author: Dogan Eroglu
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 408
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Book Description
Author: Anders Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3662063921
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309037492
Category : Science
Languages : en
Pages : 301
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Book Description
This volume explores the scientific frontiers and leading edges of research across the fields of anthropology, economics, political science, psychology, sociology, history, business, education, geography, law, and psychiatry, as well as the newer, more specialized areas of artificial intelligence, child development, cognitive science, communications, demography, linguistics, and management and decision science. It includes recommendations concerning new resources, facilities, and programs that may be needed over the next several years to ensure rapid progress and provide a high level of returns to basic research.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 618
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Book Description
Author: A. Gustafsson
Publisher: Springer Science & Business Media
ISBN: 3662063956
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author: Ian Shaw
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781409439172
Category : Political Science
Languages : en
Pages : 496
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Book Description
Introduced with a new essay that reflects on the 'serendipity, misfires and occasional patterns' in his work, Practice and Research is an overview of Professor Ian Shaw's analysis of the complexity and challenges of the practice/research relationship in social work and is a must-read for any social work student or practitioner.
Author: Ying Natasha Zhang Foutz
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
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Book Description
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: National Bureau of Economic Research
Publisher: Princeton University Press
ISBN: 1400879760
Category : Political Science
Languages : en
Pages : 647
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Book Description
The papers here range from description and analysis of how our political economy allocates its inventive effort, to studies of the decision making process in specific industrial laboratories. Originally published in 1962. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author:
Publisher:
ISBN:
Category : Budget
Languages : en
Pages : 762
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Book Description
